From tradition to digital market challenges.
For Sabores Santa Clara, a company dedicated to traditional Portuguese flavors, the challenge was to bring a touch of innovation to their online presence during the most festive season of the year.
Known for its premium and artisanal products, Sabores Santa Clara faced the challenge of increasing Christmas sales and expanding brand awareness. The company sought a way to reach a broader audience and engage them with the authenticity and quality of its products.
Increasing sales and educating.
To create a Christmas campaign that not only boosted sales but also educated the public about the brand's unique values, such as sustainability and innovation.
A multifaceted strategy with social media as a key tool.
We developed a multifaceted performance strategy, which included Instagram, Google Ads, and a Giveaway. At the heart of the campaign were the sustainability and innovation of Sabores Santa Clara's products.
Social Media (Instagram):
We launched a 21-day campaign that reached about 80,000 users, with an impressive CPC 82% lower than the lowest average CPC some studies reveal (€0.46). During the campaign, we published 13 posts and 115 stories, increasing followers by 34% and achieving 29% organic reach.
Google Ads (Display and Search):
In parallel, we conducted two Google Ads campaigns that resulted in a 35% increase in new users on the website compared to the same period last year.
Giveaway:
We took advantage of the festive season to run a giveaway, which proved to be a success with 637 entries.
The campaign was a milestone, not only in reach but also in educating the public about the brand's values. We captured a new audience, reinforced the loyalty of existing customers, and established Sabores Santa Clara as a reference brand in the market of traditional Portuguese products, from Portalegre.
The combination of an engaging narrative, focus on brand values, and a successful digital marketing strategy resulted in a memorable Christmas campaign for Sabores Santa Clara.
