{"id":9578,"date":"2026-05-05T18:24:13","date_gmt":"2026-05-05T18:24:13","guid":{"rendered":"https:\/\/www.shiftyouragency.com\/?p=9578"},"modified":"2026-05-05T19:28:08","modified_gmt":"2026-05-05T19:28:08","slug":"rebucados-de-ovo-de-portalegre","status":"publish","type":"post","link":"https:\/\/www.shiftyouragency.com\/en\/rebucados-de-ovo-de-portalegre\/","title":{"rendered":"Rebu\u00e7ados de Ovo de Portalegre"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"9578\" class=\"elementor elementor-9578\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9653841 e-flex e-con-boxed e-con e-parent\" data-id=\"9653841\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f714fe0 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"f714fe0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:200}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ac9244 elementor-widget elementor-widget-heading\" data-id=\"4ac9244\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">PROJECT <\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f817574 elementor-widget elementor-widget-heading\" data-id=\"f817574\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Rebu\u00e7ados de Ovo | Giving contemporary form to a traditional product<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4fdaf65 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"4fdaf65\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:100}\">\n\t\t<div class=\"elementor-element elementor-element-f4b7a54 e-con-full e-flex e-con e-child\" data-id=\"f4b7a54\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4209daf elementor-widget elementor-widget-heading\" data-id=\"4209daf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Industry<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afc7cb3 elementor-widget elementor-widget-heading\" data-id=\"afc7cb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Food<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c7bb74 e-con-full e-flex e-con e-child\" data-id=\"4c7bb74\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1eeb6f0 elementor-widget elementor-widget-heading\" data-id=\"1eeb6f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Client<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a66c29 elementor-widget elementor-widget-heading\" data-id=\"8a66c29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Sabores de Santa Clara<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8353dda e-con-full e-flex e-con e-child\" data-id=\"8353dda\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74ed2d0 elementor-widget elementor-widget-heading\" data-id=\"74ed2d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Scope<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a6e819 elementor-widget elementor-widget-post-info\" data-id=\"3a6e819\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-a294038 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Packaging Design<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-00a2789 e-con-full e-flex e-con e-child\" data-id=\"00a2789\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eeb18db elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile elementor-invisible elementor-widget elementor-widget-image\" data-id=\"eeb18db\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1149\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Rebucados-ovo-project-packaging-1-scaled.webp\" class=\"attachment-full size-full wp-image-9581\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Rebucados-ovo-project-packaging-1-scaled.webp 2560w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Rebucados-ovo-project-packaging-1-300x135.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Rebucados-ovo-project-packaging-1-1024x460.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Rebucados-ovo-project-packaging-1-768x345.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Rebucados-ovo-project-packaging-1-1536x690.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Rebucados-ovo-project-packaging-1-2048x920.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Rebucados-ovo-project-packaging-1-18x8.webp 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-baff725 elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-image\" data-id=\"baff725\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"858\" height=\"906\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Rebucados-ovo-project-packaging-1-m.webp\" class=\"attachment-full size-full wp-image-9588\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Rebucados-ovo-project-packaging-1-m.webp 858w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Rebucados-ovo-project-packaging-1-m-284x300.webp 284w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Rebucados-ovo-project-packaging-1-m-768x811.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Rebucados-ovo-project-packaging-1-m-11x12.webp 11w\" sizes=\"(max-width: 858px) 100vw, 858px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-651fdc9 e-flex e-con-boxed e-con e-parent\" data-id=\"651fdc9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8532cdb e-con-full e-flex e-con e-child\" data-id=\"8532cdb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b35aded e-con-full e-flex e-con e-child\" data-id=\"b35aded\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00b7558 elementor-widget elementor-widget-heading\" data-id=\"00b7558\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">CONTEXT<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-960efb6 elementor-widget elementor-widget-heading\" data-id=\"960efb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Elevating a traditional product without turning it into a tourist clich\u00e9.\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eca1d0a elementor-widget elementor-widget-text-editor\" data-id=\"eca1d0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div data-id=\"6b9dc94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><p class=\"translation-block\">Rebu\u00e7ados de Ovo de Portalegre are part of Portugal\u2019s deeply rooted conventual confectionery heritage \u2014 a rare, delicate product with a distinct identity. Yet, like many others, it risked being confined to a generic or undifferentiated aesthetic.<\/p><p class=\"translation-block\">Sabores Santa Clara revived this speciality and sought to give it what it inherently deserved: a brand and presence capable of expressing its authenticity while positioning it at a higher level in the market.<\/p><p>The goal was not to create something new, but to give contemporary form to something that already had value.<\/p><p data-start=\"270\" data-end=\"638\"><!-- notionvc: 27cb0179-7d26-4372-9935-aa029109bc34 --><\/p><p><!-- notionvc: 9a9e9950-d9f0-4a37-9058-5f232218783d --><\/p><p><!-- notionvc: a890919e-e30b-4062-a107-99e899c28f67 --><\/p><p><!-- notionvc: 4702c50c-711d-4a76-89fe-9c2b8122bd2d --><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6871f9a e-con-full e-flex e-con e-child\" data-id=\"6871f9a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aae5d55 elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile elementor-invisible elementor-widget elementor-widget-image\" data-id=\"aae5d55\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1149\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Rebucados-ovo-project-packaging-2-scaled.webp\" class=\"attachment-full size-full wp-image-9582\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Rebucados-ovo-project-packaging-2-scaled.webp 2560w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Rebucados-ovo-project-packaging-2-300x135.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Rebucados-ovo-project-packaging-2-1024x460.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Rebucados-ovo-project-packaging-2-768x345.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Rebucados-ovo-project-packaging-2-1536x690.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Rebucados-ovo-project-packaging-2-2048x920.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Rebucados-ovo-project-packaging-2-18x8.webp 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01eac97 elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-image\" data-id=\"01eac97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"858\" height=\"1550\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Rebucados-ovo-project-packaging-2-m.webp\" class=\"attachment-full size-full wp-image-9591\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Rebucados-ovo-project-packaging-2-m.webp 858w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Rebucados-ovo-project-packaging-2-m-166x300.webp 166w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Rebucados-ovo-project-packaging-2-m-567x1024.webp 567w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Rebucados-ovo-project-packaging-2-m-768x1387.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Rebucados-ovo-project-packaging-2-m-850x1536.webp 850w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Rebucados-ovo-project-packaging-2-m-7x12.webp 7w\" sizes=\"(max-width: 858px) 100vw, 858px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-842861a e-con-full e-flex e-con e-child\" data-id=\"842861a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-67ced02 e-con-full e-flex e-con e-child\" data-id=\"67ced02\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67570cf elementor-widget elementor-widget-heading\" data-id=\"67570cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">THE CHALLENGE<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a21f5ff elementor-widget elementor-widget-heading\" data-id=\"a21f5ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How do you visually express a product with history without falling into predictable nostalgia or decorative excess?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f13159d elementor-widget elementor-widget-text-editor\" data-id=\"f13159d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div data-id=\"6b9dc94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><p>The identity needed to respect the origin and artisanal nature of Rebu\u00e7ados de Ovo de Portalegre, while positioning them as a premium product, capable of competing in more demanding contexts.<\/p><p class=\"translation-block\">Beyond a single packaging solution, the challenge was to build a system, consistent, recognisable and enduring capable of supporting the product over time and across formats.<\/p><p data-start=\"270\" data-end=\"638\"><!-- notionvc: 27cb0179-7d26-4372-9935-aa029109bc34 --><\/p><p><!-- notionvc: 9a9e9950-d9f0-4a37-9058-5f232218783d --><\/p><p><!-- notionvc: a890919e-e30b-4062-a107-99e899c28f67 --><\/p><p><!-- notionvc: 4702c50c-711d-4a76-89fe-9c2b8122bd2d --><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8e6b45 gallery-spacing-custom elementor-widget elementor-widget-image-gallery\" data-id=\"e8e6b45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-9578 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a  href='https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Rebucados-ovo-project-packaging-4.webp'><img loading=\"lazy\" decoding=\"async\" width=\"1414\" height=\"1448\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Rebucados-ovo-project-packaging-4.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Rebucados-ovo-project-packaging-4.webp 1414w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Rebucados-ovo-project-packaging-4-293x300.webp 293w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Rebucados-ovo-project-packaging-4-1000x1024.webp 1000w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Rebucados-ovo-project-packaging-4-768x786.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Rebucados-ovo-project-packaging-4-12x12.webp 12w\" sizes=\"(max-width: 1414px) 100vw, 1414px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a  href='https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Rebucados-ovo-project-packaging-3.webp'><img loading=\"lazy\" decoding=\"async\" width=\"1414\" height=\"1448\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Rebucados-ovo-project-packaging-3.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Rebucados-ovo-project-packaging-3.webp 1414w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Rebucados-ovo-project-packaging-3-293x300.webp 293w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Rebucados-ovo-project-packaging-3-1000x1024.webp 1000w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Rebucados-ovo-project-packaging-3-768x786.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Rebucados-ovo-project-packaging-3-12x12.webp 12w\" sizes=\"(max-width: 1414px) 100vw, 1414px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d91b44a e-con-full e-flex e-con e-child\" data-id=\"d91b44a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a6ec98e e-con-full e-flex e-con e-child\" data-id=\"a6ec98e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81c3dd1 elementor-widget elementor-widget-heading\" data-id=\"81c3dd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">THE APPROACH<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-032b51b elementor-widget elementor-widget-text-editor\" data-id=\"032b51b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div data-id=\"6b9dc94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><p style=\"font-weight: 400;\">Shift developed the brand and the entire visual universe of the product, from packaging to seals and graphic elements, with a focus on balancing tradition, clarity and perceived value.<\/p><p style=\"font-weight: 400;\">The visual language draws from its conventual and artisanal heritage, but avoids decorative excess. Rather than relying on predictable cues of traditional confectionery, heavy ornamentation, figurative illustration or literal references the system is more restrained and structured, where typography, rhythm and the use of space play a central role.<\/p><p style=\"font-weight: 400;\">The graphic system was designed to work across formats and touchpoints, ensuring consistency without compromising personality or legibility.<\/p><p data-start=\"270\" data-end=\"638\"><!-- notionvc: 27cb0179-7d26-4372-9935-aa029109bc34 --><\/p><p><!-- notionvc: 9a9e9950-d9f0-4a37-9058-5f232218783d --><\/p><p><!-- notionvc: a890919e-e30b-4062-a107-99e899c28f67 --><\/p><p><!-- notionvc: 4702c50c-711d-4a76-89fe-9c2b8122bd2d --><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d91b775 e-con-full e-flex e-con e-child\" data-id=\"d91b775\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d231c9 elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile elementor-invisible elementor-widget elementor-widget-image\" data-id=\"9d231c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1149\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Rebucados-ovo-project-packaging-5-scaled.webp\" class=\"attachment-full size-full wp-image-9585\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Rebucados-ovo-project-packaging-5-scaled.webp 2560w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Rebucados-ovo-project-packaging-5-300x135.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Rebucados-ovo-project-packaging-5-1024x460.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Rebucados-ovo-project-packaging-5-768x345.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Rebucados-ovo-project-packaging-5-1536x690.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Rebucados-ovo-project-packaging-5-2048x920.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Rebucados-ovo-project-packaging-5-18x8.webp 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f3c015 elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-image\" data-id=\"5f3c015\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"858\" height=\"1026\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Rebucados-ovo-project-packaging-5-m.webp\" class=\"attachment-full size-full wp-image-9590\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Rebucados-ovo-project-packaging-5-m.webp 858w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Rebucados-ovo-project-packaging-5-m-251x300.webp 251w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Rebucados-ovo-project-packaging-5-m-856x1024.webp 856w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Rebucados-ovo-project-packaging-5-m-768x918.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Rebucados-ovo-project-packaging-5-m-10x12.webp 10w\" sizes=\"(max-width: 858px) 100vw, 858px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1703c2d e-con-full e-flex e-con e-child\" data-id=\"1703c2d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fd2dc29 e-con-full e-flex e-con e-child\" data-id=\"fd2dc29\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c3c8d3 elementor-widget elementor-widget-heading\" data-id=\"4c3c8d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">RESULT<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83cf589 elementor-widget elementor-widget-heading\" data-id=\"83cf589\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">An identity that doesn\u2019t need to shout to be recognised.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ff2381 elementor-widget elementor-widget-text-editor\" data-id=\"1ff2381\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div data-id=\"6b9dc94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><p style=\"font-weight: 400;\">The result is a brand and packaging system that positions Rebu\u00e7ados de Ovo de Portalegre as a distinctive and elevated product, while preserving its connection to origin.<\/p><p style=\"font-weight: 400;\">Nearly two decades later, the identity remains current, consistent and associated with product quality a rare example that, when built with clarity from the outset, doesn\u2019t need to be constantly reinvented to stay relevant.<\/p><p style=\"font-weight: 400;\">More than designing packaging, the project defined how the product presents itself to the world with the clarity and value it always had, but not always expressed.<\/p><p data-start=\"270\" data-end=\"638\"><!-- notionvc: 27cb0179-7d26-4372-9935-aa029109bc34 --><\/p><p><!-- notionvc: 9a9e9950-d9f0-4a37-9058-5f232218783d --><\/p><p><!-- notionvc: a890919e-e30b-4062-a107-99e899c28f67 --><\/p><p><!-- notionvc: 4702c50c-711d-4a76-89fe-9c2b8122bd2d --><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-048af58 e-con-full e-flex e-con e-child\" data-id=\"048af58\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2182e40 elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile elementor-invisible elementor-widget elementor-widget-image\" data-id=\"2182e40\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1149\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Rebucados-ovo-project-packaging-6-scaled.webp\" class=\"attachment-full size-full wp-image-9586\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Rebucados-ovo-project-packaging-6-scaled.webp 2560w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Rebucados-ovo-project-packaging-6-300x135.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Rebucados-ovo-project-packaging-6-1024x460.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Rebucados-ovo-project-packaging-6-768x345.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Rebucados-ovo-project-packaging-6-1536x690.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Rebucados-ovo-project-packaging-6-2048x920.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Rebucados-ovo-project-packaging-6-18x8.webp 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5a2489 elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-image\" data-id=\"d5a2489\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"858\" height=\"1026\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Rebucados-ovo-project-packaging-6-m.webp\" class=\"attachment-full size-full wp-image-9589\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Rebucados-ovo-project-packaging-6-m.webp 858w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Rebucados-ovo-project-packaging-6-m-251x300.webp 251w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Rebucados-ovo-project-packaging-6-m-856x1024.webp 856w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Rebucados-ovo-project-packaging-6-m-768x918.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Rebucados-ovo-project-packaging-6-m-10x12.webp 10w\" sizes=\"(max-width: 858px) 100vw, 858px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>PROJETO Rebu\u00e7ados de Ovo | Branding e Packaging de Produto Tradicional Ind\u00fastria Alimentar Cliente Sabores de Santa Clara \u00c2mbito CONTEXTO Valorizar um produto tradicional sem o transformar num clich\u00e9 tur\u00edstico disfar\u00e7ado. Os Rebu\u00e7ados de Ovo de Portalegre fazem parte de um patrim\u00f3nio doceiro profundamente enraizado na tradi\u00e7\u00e3o conventual portuguesa. Um produto raro, delicado e com [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9587,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,35,43,45],"tags":[65],"case-study":[],"class_list":["post-9578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-design","category-identidade-de-marca","category-packaging-design","tag-packaging-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts\/9578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/comments?post=9578"}],"version-history":[{"count":4,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts\/9578\/revisions"}],"predecessor-version":[{"id":9594,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts\/9578\/revisions\/9594"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/media\/9587"}],"wp:attachment":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/media?parent=9578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/categories?post=9578"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/tags?post=9578"},{"taxonomy":"case-study","embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/case-study?post=9578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}