{"id":9525,"date":"2026-05-05T16:22:53","date_gmt":"2026-05-05T16:22:53","guid":{"rendered":"https:\/\/www.shiftyouragency.com\/?p=9525"},"modified":"2026-05-05T18:16:31","modified_gmt":"2026-05-05T18:16:31","slug":"alliance-healthcare-digital-design","status":"publish","type":"post","link":"https:\/\/www.shiftyouragency.com\/en\/alliance-healthcare-digital-design\/","title":{"rendered":"Alliance Healthcare &#8211; Digital Design"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"9525\" class=\"elementor elementor-9525\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84c86d9 e-flex e-con-boxed e-con e-parent\" data-id=\"84c86d9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cc9de67 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"cc9de67\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:200}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-846d377 elementor-widget elementor-widget-heading\" data-id=\"846d377\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">PROJECT <\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-967741b elementor-widget elementor-widget-heading\" data-id=\"967741b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Alliance Healthcare | Digital design for scalable communication<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31558a3 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"31558a3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:100}\">\n\t\t<div class=\"elementor-element elementor-element-cdb92c9 e-con-full e-flex e-con e-child\" data-id=\"cdb92c9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-310a4dd elementor-widget elementor-widget-heading\" data-id=\"310a4dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Industry<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c9c585 elementor-widget elementor-widget-heading\" data-id=\"4c9c585\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Medical distribution<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f0b038d e-con-full e-flex e-con e-child\" data-id=\"f0b038d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db791f9 elementor-widget elementor-widget-heading\" data-id=\"db791f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Client<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-844a137 elementor-widget elementor-widget-heading\" data-id=\"844a137\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Alliance Healthcare Portugal\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f88f8f6 e-con-full e-flex e-con e-child\" data-id=\"f88f8f6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb51bf9 elementor-widget elementor-widget-heading\" data-id=\"bb51bf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Scope<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fc8359 elementor-widget elementor-widget-post-info\" data-id=\"7fc8359\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-a294038 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Communication<\/span>, <span class=\"elementor-post-info__terms-list-item\">Digital<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0d3c7d7 e-con-full e-flex e-con e-child\" data-id=\"0d3c7d7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7b7897 elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile elementor-invisible elementor-widget elementor-widget-image\" data-id=\"c7b7897\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1100\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-project-socialmedia-1-scaled.webp\" class=\"attachment-full size-full wp-image-9532\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-project-socialmedia-1-scaled.webp 2560w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-project-socialmedia-1-300x129.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-project-socialmedia-1-1024x440.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-project-socialmedia-1-768x330.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-project-socialmedia-1-1536x660.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-project-socialmedia-1-2048x880.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-project-socialmedia-1-18x8.webp 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-188ad46 elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-image\" data-id=\"188ad46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"858\" height=\"1073\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-project-socialmedia-1-m.webp\" class=\"attachment-full size-full wp-image-9531\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-project-socialmedia-1-m.webp 858w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-project-socialmedia-1-m-240x300.webp 240w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-project-socialmedia-1-m-819x1024.webp 819w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-project-socialmedia-1-m-768x960.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-project-socialmedia-1-m-10x12.webp 10w\" sizes=\"(max-width: 858px) 100vw, 858px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-009aa34 e-flex e-con-boxed e-con e-parent\" data-id=\"009aa34\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-26147f2 e-con-full e-flex e-con e-child\" data-id=\"26147f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-73f5fb6 e-con-full e-flex e-con e-child\" data-id=\"73f5fb6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cba5070 elementor-widget elementor-widget-heading\" data-id=\"cba5070\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">CONTEXT<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bc322c elementor-widget elementor-widget-heading\" data-id=\"0bc322c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Digital Design &amp; Design System for a more coherent and scalable communication<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e55424a elementor-widget elementor-widget-text-editor\" data-id=\"e55424a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div data-id=\"6b9dc94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><p>Alliance Healthcare sought to bring greater consistency to its digital presence, within a communication ecosystem spread across multiple channels, business areas and content formats.<br \/><br \/>With active social media and digital newsletters targeting both internal communication and the pharmaceutical sector, it became essential to establish a more solid foundation \u2014 one capable of unifying brand expression while making communication clearer, more structured and ready to evolve over time.<br \/><br \/>This project emerged from that need: to build a more coherent, functional and scalable digital language for Alliance Healthcare.<\/p><p data-start=\"270\" data-end=\"638\"><!-- notionvc: 27cb0179-7d26-4372-9935-aa029109bc34 --><\/p><p><!-- notionvc: 9a9e9950-d9f0-4a37-9058-5f232218783d --><\/p><p><!-- notionvc: a890919e-e30b-4062-a107-99e899c28f67 --><\/p><p><!-- notionvc: 4702c50c-711d-4a76-89fe-9c2b8122bd2d --><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9b841b e-con-full e-flex e-con e-child\" data-id=\"a9b841b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a41f014 elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile elementor-invisible elementor-widget elementor-widget-image\" data-id=\"a41f014\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1052\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-project-socialmedia-2-scaled.webp\" class=\"attachment-full size-full wp-image-9534\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-project-socialmedia-2-scaled.webp 2560w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-project-socialmedia-2-300x123.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-project-socialmedia-2-1024x421.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-project-socialmedia-2-768x316.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-project-socialmedia-2-1536x631.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-project-socialmedia-2-2048x841.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-project-socialmedia-2-18x7.webp 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b424f3 elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-image\" data-id=\"9b424f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"858\" height=\"510\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-project-socialmedia-2-m.webp\" class=\"attachment-full size-full wp-image-9533\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-project-socialmedia-2-m.webp 858w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-project-socialmedia-2-m-300x178.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-project-socialmedia-2-m-768x457.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-project-socialmedia-2-m-18x12.webp 18w\" sizes=\"(max-width: 858px) 100vw, 858px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e2f24e e-con-full e-flex e-con e-child\" data-id=\"4e2f24e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-aecb8fe e-con-full e-flex e-con e-child\" data-id=\"aecb8fe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e485a5 elementor-widget elementor-widget-heading\" data-id=\"8e485a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">THE CHALLENGE<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-843d1cf elementor-widget elementor-widget-text-editor\" data-id=\"843d1cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div data-id=\"6b9dc94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><p>Alliance Healthcare needed to strengthen the consistency of its digital communication, creating stronger alignment across channels, formats and contexts.<br \/><br \/>The challenge was not just about creating new assets, but about developing a system capable of organising communication, defining clear digital principles and ensuring a visual language that is consistent, flexible and applicable across the brand\u2019s multiple touchpoints.<\/p><p data-start=\"270\" data-end=\"638\"><!-- notionvc: 27cb0179-7d26-4372-9935-aa029109bc34 --><\/p><p><!-- notionvc: 9a9e9950-d9f0-4a37-9058-5f232218783d --><\/p><p><!-- notionvc: a890919e-e30b-4062-a107-99e899c28f67 --><\/p><p><!-- notionvc: 4702c50c-711d-4a76-89fe-9c2b8122bd2d --><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-91620bf e-con-full e-flex e-con e-child\" data-id=\"91620bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-510883b elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile elementor-invisible elementor-widget elementor-widget-image\" data-id=\"510883b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1100\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-project-socialmedia-3-scaled.webp\" class=\"attachment-full size-full wp-image-9537\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-project-socialmedia-3-scaled.webp 2560w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-project-socialmedia-3-300x129.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-project-socialmedia-3-1024x440.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-project-socialmedia-3-768x330.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-project-socialmedia-3-1536x660.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-project-socialmedia-3-2048x880.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-project-socialmedia-3-18x8.webp 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-904fa7a elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-image\" data-id=\"904fa7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"858\" height=\"1073\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-project-socialmedia-3-m.webp\" class=\"attachment-full size-full wp-image-9535\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-project-socialmedia-3-m.webp 858w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-project-socialmedia-3-m-240x300.webp 240w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-project-socialmedia-3-m-819x1024.webp 819w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-project-socialmedia-3-m-768x960.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-project-socialmedia-3-m-10x12.webp 10w\" sizes=\"(max-width: 858px) 100vw, 858px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bec509e e-con-full e-flex e-con e-child\" data-id=\"bec509e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d60b559 e-con-full e-flex e-con e-child\" data-id=\"d60b559\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ed4c2c elementor-widget elementor-widget-heading\" data-id=\"7ed4c2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">THE APPROACH<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d2536d elementor-widget elementor-widget-text-editor\" data-id=\"3d2536d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div data-id=\"6b9dc94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><p>A Shift come\u00e7ou por analisar os materiais em circula\u00e7\u00e3o, os ambientes gr\u00e1ficos existentes e a forma como a comunica\u00e7\u00e3o era constru\u00edda e gerida ao longo do tempo.<br \/><br \/>From this assessment, a new visual approach for Alliance Healthcare\u2019s digital ecosystem was developed, based on the creation of newsletter templates for different business areas, structured visual directions for social media content, and a design system with visual and editorial rules to ensure greater consistency across channels and formats.<br \/><br \/>The resulting language was designed to balance clarity, consistency and flexibility, establishing a solid foundation for communication that is more unified, recognisable and easy to apply on a day-to-day basis.<\/p><p data-start=\"270\" data-end=\"638\"><!-- notionvc: 27cb0179-7d26-4372-9935-aa029109bc34 --><\/p><p><!-- notionvc: 9a9e9950-d9f0-4a37-9058-5f232218783d --><\/p><p><!-- notionvc: a890919e-e30b-4062-a107-99e899c28f67 --><\/p><p><!-- notionvc: 4702c50c-711d-4a76-89fe-9c2b8122bd2d --><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-398e16c e-con-full e-flex e-con e-child\" data-id=\"398e16c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a88b325 elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile elementor-invisible elementor-widget elementor-widget-image\" data-id=\"a88b325\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"991\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-alvita-project-socialmedia-4-scaled.webp\" class=\"attachment-full size-full wp-image-9529\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-alvita-project-socialmedia-4-scaled.webp 2560w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-alvita-project-socialmedia-4-300x116.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-alvita-project-socialmedia-4-1024x397.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-alvita-project-socialmedia-4-768x297.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-alvita-project-socialmedia-4-1536x595.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-alvita-project-socialmedia-4-2048x793.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-alvita-project-socialmedia-4-18x7.webp 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6478069 elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-image\" data-id=\"6478069\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"858\" height=\"740\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-alvita-project-socialmedia-4-m.webp\" class=\"attachment-full size-full wp-image-9528\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-alvita-project-socialmedia-4-m.webp 858w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-alvita-project-socialmedia-4-m-300x259.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-alvita-project-socialmedia-4-m-768x662.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-alvita-project-socialmedia-4-m-14x12.webp 14w\" sizes=\"(max-width: 858px) 100vw, 858px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-addd538 e-con-full e-flex e-con e-child\" data-id=\"addd538\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f734fe6 e-con-full e-flex e-con e-child\" data-id=\"f734fe6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ed1c22 elementor-widget elementor-widget-heading\" data-id=\"3ed1c22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">RESULT<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5f9eb1 elementor-widget elementor-widget-text-editor\" data-id=\"b5f9eb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div data-id=\"6b9dc94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<p>The result was a more structured and coherent digital presence, better equipped to support Alliance Healthcare\u2019s communication with greater consistency over time.<\/p>\n<p>The new approach enabled a more unified brand expression across social media and newsletters, improved the articulation between different types of content, and established a clearer foundation to support ongoing content production.<\/p>\n<p>More than a set of assets, the project resulted in a stronger digital system, more recognisable and better prepared to evolve with clarity and consistency.<\/p>\n<p 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decoding=\"async\" width=\"1414\" height=\"1448\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-alvita-project-socialmedia-6.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-alvita-project-socialmedia-6.webp 1414w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-alvita-project-socialmedia-6-293x300.webp 293w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-alvita-project-socialmedia-6-1000x1024.webp 1000w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-alvita-project-socialmedia-6-768x786.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-alvita-project-socialmedia-6-12x12.webp 12w\" sizes=\"(max-width: 1414px) 100vw, 1414px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a  href='https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-alvita-project-socialmedia-5.webp'><img loading=\"lazy\" decoding=\"async\" width=\"1414\" height=\"1448\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-alvita-project-socialmedia-5.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-alvita-project-socialmedia-5.webp 1414w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-alvita-project-socialmedia-5-293x300.webp 293w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-alvita-project-socialmedia-5-1000x1024.webp 1000w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-alvita-project-socialmedia-5-768x786.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-alvita-project-socialmedia-5-12x12.webp 12w\" sizes=\"(max-width: 1414px) 100vw, 1414px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-def9e0b e-con-full e-flex e-con e-child\" data-id=\"def9e0b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ffd3f25 elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile elementor-invisible elementor-widget elementor-widget-image\" data-id=\"ffd3f25\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1149\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-alcura-project-socialmedia-7-1-scaled.webp\" class=\"attachment-full size-full wp-image-9561\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-alcura-project-socialmedia-7-1-scaled.webp 2560w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-alcura-project-socialmedia-7-1-300x135.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-alcura-project-socialmedia-7-1-1024x460.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-alcura-project-socialmedia-7-1-768x345.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-alcura-project-socialmedia-7-1-1536x690.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-alcura-project-socialmedia-7-1-2048x920.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-alcura-project-socialmedia-7-1-18x8.webp 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-534e599 elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-image\" data-id=\"534e599\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1358\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-alcura-project-socialmedia-7-m.webp\" class=\"attachment-full size-full wp-image-9526\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-alcura-project-socialmedia-7-m.webp 800w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-alcura-project-socialmedia-7-m-177x300.webp 177w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-alcura-project-socialmedia-7-m-603x1024.webp 603w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-alcura-project-socialmedia-7-m-768x1304.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-alcura-project-socialmedia-7-m-7x12.webp 7w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f65e82f gallery-spacing-custom elementor-widget elementor-widget-image-gallery\" data-id=\"f65e82f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-2' class='gallery galleryid-9525 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a  href='https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-alcura-project-socialmedia-8-1.webp'><img loading=\"lazy\" decoding=\"async\" width=\"1414\" height=\"1448\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-alcura-project-socialmedia-8-1.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-alcura-project-socialmedia-8-1.webp 1414w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-alcura-project-socialmedia-8-1-293x300.webp 293w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-alcura-project-socialmedia-8-1-1000x1024.webp 1000w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-alcura-project-socialmedia-8-1-768x786.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-alcura-project-socialmedia-8-1-12x12.webp 12w\" sizes=\"(max-width: 1414px) 100vw, 1414px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a  href='https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-alcura-project-socialmedia-9-1.webp'><img loading=\"lazy\" decoding=\"async\" width=\"1414\" height=\"1448\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-alcura-project-socialmedia-9-1.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-alcura-project-socialmedia-9-1.webp 1414w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-alcura-project-socialmedia-9-1-293x300.webp 293w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-alcura-project-socialmedia-9-1-1000x1024.webp 1000w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-alcura-project-socialmedia-9-1-768x786.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/Alliance-Healthcare-alcura-project-socialmedia-9-1-12x12.webp 12w\" sizes=\"(max-width: 1414px) 100vw, 1414px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>PROJETO Alliance Healthcare | Digital design para uma comunica\u00e7\u00e3o coerente Ind\u00fastria Distribui\u00e7\u00e3o de medicamentos Cliente Alliance Healthcare Portugal \u00c2mbito CONTEXTO Digital Design e Design System para uma comunica\u00e7\u00e3o mais coerente e escal\u00e1vel A Alliance Healthcare procurava dar maior consist\u00eancia \u00e0 sua presen\u00e7a digital, num contexto de comunica\u00e7\u00e3o distribu\u00edda por diferentes canais, \u00e1reas de neg\u00f3cio e [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9536,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[48,55,51,13,54,35,44,41],"tags":[63,62],"case-study":[],"class_list":["post-9525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-digital","category-campanhas-de-comunicacao","category-campanhas-digitais","category-comunicacao","category-comunicacao-interna","category-design","category-design-grafico","category-digital","tag-comunicacao","tag-digital"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts\/9525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/comments?post=9525"}],"version-history":[{"count":22,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts\/9525\/revisions"}],"predecessor-version":[{"id":9577,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts\/9525\/revisions\/9577"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/media\/9536"}],"wp:attachment":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/media?parent=9525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/categories?post=9525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/tags?post=9525"},{"taxonomy":"case-study","embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/case-study?post=9525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}