{"id":9493,"date":"2026-04-29T22:06:21","date_gmt":"2026-04-29T22:06:21","guid":{"rendered":"https:\/\/www.shiftyouragency.com\/?p=9493"},"modified":"2026-04-29T22:27:20","modified_gmt":"2026-04-29T22:27:20","slug":"maxauro-rebrand","status":"publish","type":"post","link":"https:\/\/www.shiftyouragency.com\/en\/maxauro-rebrand\/","title":{"rendered":"Maxauto &#8211; Rebrand"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"9493\" class=\"elementor elementor-9493\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c43a94 e-flex e-con-boxed e-con e-parent\" data-id=\"1c43a94\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0271426 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"0271426\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:200}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb404fc elementor-widget elementor-widget-heading\" data-id=\"eb404fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">PROJECT <\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab07266 elementor-widget elementor-widget-heading\" data-id=\"ab07266\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Maxauto | Rebranding<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d93d71b e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"d93d71b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:100}\">\n\t\t<div class=\"elementor-element elementor-element-55e8caa e-con-full e-flex e-con e-child\" data-id=\"55e8caa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35cab98 elementor-widget elementor-widget-heading\" data-id=\"35cab98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Industry<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fe0ab7 elementor-widget elementor-widget-heading\" data-id=\"9fe0ab7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Automotive Industry<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-68d7c00 e-con-full e-flex e-con e-child\" data-id=\"68d7c00\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-855d368 elementor-widget elementor-widget-heading\" data-id=\"855d368\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Client<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0dd1f82 elementor-widget elementor-widget-heading\" data-id=\"0dd1f82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Maxauto<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ec6ee5 e-con-full e-flex e-con e-child\" data-id=\"3ec6ee5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c4c52ce elementor-widget elementor-widget-heading\" data-id=\"c4c52ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Scope<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e1398e elementor-widget elementor-widget-post-info\" data-id=\"0e1398e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-a294038 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Design<\/span>, <span class=\"elementor-post-info__terms-list-item\">Rebranding<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-70ca335 e-con-full e-flex e-con e-child\" data-id=\"70ca335\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e77bb9 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"9e77bb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1149\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/04\/Maxauto-project-rebranding-1-scaled.webp\" class=\"attachment-full size-full wp-image-9472\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/04\/Maxauto-project-rebranding-1-scaled.webp 2560w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/04\/Maxauto-project-rebranding-1-300x135.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/04\/Maxauto-project-rebranding-1-1024x460.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/04\/Maxauto-project-rebranding-1-768x345.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/04\/Maxauto-project-rebranding-1-1536x690.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/04\/Maxauto-project-rebranding-1-2048x920.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/04\/Maxauto-project-rebranding-1-18x8.webp 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dacd5eb e-flex e-con-boxed e-con e-parent\" data-id=\"dacd5eb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-aa48e03 e-con-full e-flex e-con e-child\" data-id=\"aa48e03\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-68c5193 e-con-full e-flex e-con e-child\" data-id=\"68c5193\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ca1514 elementor-widget elementor-widget-heading\" data-id=\"5ca1514\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">CONTEXT<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b9e133 elementor-widget elementor-widget-text-editor\" data-id=\"1b9e133\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div data-id=\"6b9dc94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><p data-start=\"636\" data-end=\"875\">With over 15 years in the used car market, MaxAuto has built a solid operation, with strong recognition and a relevant digital presence.<\/p><p data-start=\"636\" data-end=\"875\"><br \/>However, the brand had not kept pace with the evolution of the business or with the current realities of the sector, which is increasingly shaped by simple, fast and digital experiences.<\/p><p data-start=\"636\" data-end=\"875\"><br \/>At the same time, the existence of the \u201cVenda o Seu Carro\u201d platform, focused on the simplified valuation and purchase of vehicles, created the need to make the relationship between the two businesses clearer, both digitally and in physical spaces<\/p><p data-start=\"270\" data-end=\"638\"><!-- notionvc: 27cb0179-7d26-4372-9935-aa029109bc34 --><\/p><p><!-- notionvc: 9a9e9950-d9f0-4a37-9058-5f232218783d --><\/p><p><!-- notionvc: a890919e-e30b-4062-a107-99e899c28f67 --><\/p><p><!-- notionvc: 4702c50c-711d-4a76-89fe-9c2b8122bd2d --><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c3ac70f e-con-full e-flex e-con e-child\" data-id=\"c3ac70f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d43199b elementor-invisible elementor-widget elementor-widget-image\" data-id=\"d43199b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1149\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/04\/Maxauto-project-rebranding-2-scaled.webp\" class=\"attachment-full size-full wp-image-9473\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/04\/Maxauto-project-rebranding-2-scaled.webp 2560w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/04\/Maxauto-project-rebranding-2-300x135.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/04\/Maxauto-project-rebranding-2-1024x460.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/04\/Maxauto-project-rebranding-2-768x345.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/04\/Maxauto-project-rebranding-2-1536x690.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/04\/Maxauto-project-rebranding-2-2048x920.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/04\/Maxauto-project-rebranding-2-18x8.webp 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66bc653 e-con-full e-flex e-con e-child\" data-id=\"66bc653\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-bcec7b4 e-con-full e-flex e-con e-child\" data-id=\"bcec7b4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28e3f79 elementor-widget elementor-widget-heading\" data-id=\"28e3f79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">CHALLENGE<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1c8eb1 elementor-widget elementor-widget-text-editor\" data-id=\"e1c8eb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div data-id=\"6b9dc94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<p data-start=\"636\" data-end=\"875\">To update MaxAuto\u2019s identity without losing the recognition built over the years:<\/p><p data-start=\"636\" data-end=\"875\"><br>- Modernise the brand\u2019s perception<br>- Make communication clearer and more consistent<br>- Adapt the visual language to the digital environment<br>- Create a system that could be applied across multiple touchpoints<br>- Integrate the ecosystem with \u201cVenda o Seu Carro\u201d more clearly<\/p>\n<p data-start=\"636\" data-end=\"875\">All this without breaking the trust already established in the market.<\/p>\n<p data-start=\"270\" data-end=\"638\"><!-- notionvc: 27cb0179-7d26-4372-9935-aa029109bc34 --><\/p>\n<p><!-- notionvc: 9a9e9950-d9f0-4a37-9058-5f232218783d --><\/p>\n<p><!-- notionvc: a890919e-e30b-4062-a107-99e899c28f67 --><\/p>\n<p><!-- notionvc: 4702c50c-711d-4a76-89fe-9c2b8122bd2d --><\/p>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c60f133 gallery-spacing-custom elementor-widget elementor-widget-image-gallery\" data-id=\"c60f133\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-9493 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a  href='https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/04\/Maxauto-project-rebranding-4.webp'><img decoding=\"async\" width=\"1414\" height=\"1448\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/04\/Maxauto-project-rebranding-4.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/04\/Maxauto-project-rebranding-4.webp 1414w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/04\/Maxauto-project-rebranding-4-293x300.webp 293w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/04\/Maxauto-project-rebranding-4-1000x1024.webp 1000w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/04\/Maxauto-project-rebranding-4-768x786.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/04\/Maxauto-project-rebranding-4-12x12.webp 12w\" sizes=\"(max-width: 1414px) 100vw, 1414px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a  href='https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/04\/Maxauto-project-rebranding-3.webp'><img loading=\"lazy\" decoding=\"async\" width=\"1414\" height=\"1448\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/04\/Maxauto-project-rebranding-3.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/04\/Maxauto-project-rebranding-3.webp 1414w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/04\/Maxauto-project-rebranding-3-293x300.webp 293w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/04\/Maxauto-project-rebranding-3-1000x1024.webp 1000w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/04\/Maxauto-project-rebranding-3-768x786.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/04\/Maxauto-project-rebranding-3-12x12.webp 12w\" sizes=\"(max-width: 1414px) 100vw, 1414px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a8c949 e-con-full e-flex e-con e-child\" data-id=\"9a8c949\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e2869c5 e-con-full e-flex e-con e-child\" data-id=\"e2869c5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-922502f elementor-widget elementor-widget-heading\" data-id=\"922502f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">ABORDAGEM<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14b538c elementor-widget elementor-widget-text-editor\" data-id=\"14b538c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div data-id=\"6b9dc94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><p>We worked from a logic of evolution, not disruption.<\/p><p><br \/>We kept the brand\u2019s strongest recognised asset, its colour base, and developed a new visual language better suited to the needs of digital platforms, stronger and more functional.<\/p><p>We designed a bespoke typeface, reinforcing \u201cMaxAuto\u201d as a single word and increasing the consistency of its application.<\/p><p>We created a distinctive graphic element, inspired by movement and direction, which works as a cross-brand signature.<\/p><p>The intervention was designed in a practical, applied way, ensuring coherence from the identity itself through to the different physical and digital touchpoints.<\/p><p data-start=\"270\" data-end=\"638\"><!-- notionvc: 27cb0179-7d26-4372-9935-aa029109bc34 --><\/p><p><!-- notionvc: 9a9e9950-d9f0-4a37-9058-5f232218783d --><\/p><p><!-- notionvc: a890919e-e30b-4062-a107-99e899c28f67 --><\/p><p><!-- notionvc: 4702c50c-711d-4a76-89fe-9c2b8122bd2d --><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ac1fcb e-con-full e-flex e-con e-child\" data-id=\"0ac1fcb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ab5a84 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"3ab5a84\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1149\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/04\/Maxauto-project-rebranding-5-scaled.webp\" class=\"attachment-full size-full wp-image-9476\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/04\/Maxauto-project-rebranding-5-scaled.webp 2560w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/04\/Maxauto-project-rebranding-5-300x135.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/04\/Maxauto-project-rebranding-5-1024x460.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/04\/Maxauto-project-rebranding-5-768x345.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/04\/Maxauto-project-rebranding-5-1536x690.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/04\/Maxauto-project-rebranding-5-2048x920.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/04\/Maxauto-project-rebranding-5-18x8.webp 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c7a1f0 gallery-spacing-custom elementor-widget elementor-widget-image-gallery\" data-id=\"8c7a1f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-2' class='gallery galleryid-9493 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a  href='https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/04\/Maxauto-project-rebranding-6.webp'><img loading=\"lazy\" decoding=\"async\" width=\"1414\" height=\"1448\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/04\/Maxauto-project-rebranding-6.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/04\/Maxauto-project-rebranding-6.webp 1414w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/04\/Maxauto-project-rebranding-6-293x300.webp 293w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/04\/Maxauto-project-rebranding-6-1000x1024.webp 1000w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/04\/Maxauto-project-rebranding-6-768x786.webp 768w, 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https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/04\/Maxauto-project-rebranding-7-768x786.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/04\/Maxauto-project-rebranding-7-12x12.webp 12w\" sizes=\"(max-width: 1414px) 100vw, 1414px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-634de3c e-con-full e-flex e-con e-child\" data-id=\"634de3c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1f65e10 e-con-full e-flex e-con e-child\" data-id=\"1f65e10\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2dec631 elementor-widget elementor-widget-heading\" data-id=\"2dec631\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">RESULT<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b16ae6 elementor-widget elementor-widget-heading\" data-id=\"7b16ae6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A current, clear brand, ready for the present.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-588035f elementor-widget elementor-widget-text-editor\" data-id=\"588035f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div data-id=\"6b9dc94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><p>The new MaxAuto now presents itself with:<br \/>- Greater visual consistency<br \/>- Better adaptation to digital environments<br \/>- More direct and effective communication<br \/>- A scalable and recognisable graphic system<\/p><p>The result is a brand that retains the trust it has built, while gaining relevance, clarity and room to grow.<\/p><p>Much more than a good deal.<\/p><p data-start=\"270\" data-end=\"638\"><!-- notionvc: 27cb0179-7d26-4372-9935-aa029109bc34 --><\/p><p><!-- notionvc: 9a9e9950-d9f0-4a37-9058-5f232218783d --><\/p><p><!-- notionvc: a890919e-e30b-4062-a107-99e899c28f67 --><\/p><p><!-- notionvc: 4702c50c-711d-4a76-89fe-9c2b8122bd2d --><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b43ec0a e-con-full e-flex e-con e-child\" data-id=\"b43ec0a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec95b05 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"ec95b05\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1286\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/04\/Maxauto-project-rebranding-9-scaled.webp\" class=\"attachment-full size-full wp-image-9480\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/04\/Maxauto-project-rebranding-9-scaled.webp 2560w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/04\/Maxauto-project-rebranding-9-300x151.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/04\/Maxauto-project-rebranding-9-1024x514.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/04\/Maxauto-project-rebranding-9-768x386.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/04\/Maxauto-project-rebranding-9-1536x772.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/04\/Maxauto-project-rebranding-9-2048x1029.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/04\/Maxauto-project-rebranding-9-18x9.webp 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>PROJETO Maxauto | Rebranding Ind\u00fastria Ind\u00fastria Autom\u00f3vel Cliente Maxauto \u00c2mbito CONTEXTO Com mais de 15 anos de presen\u00e7a no mercado de autom\u00f3veis usados, a MaxAuto construiu uma opera\u00e7\u00e3o s\u00f3lida, com reconhecimento e uma presen\u00e7a digital relevante. No entanto, a marca n\u00e3o acompanhava a evolu\u00e7\u00e3o do neg\u00f3cio nem o contexto atual do setor, cada vez mais [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9463,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,42,8,35,44,43],"tags":[61,72],"class_list":["post-9493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rebranding","category-arquitetura-de-marca","category-branding","category-design","category-design-grafico","category-identidade-de-marca","tag-design","tag-rebranding"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts\/9493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/comments?post=9493"}],"version-history":[{"count":14,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts\/9493\/revisions"}],"predecessor-version":[{"id":9507,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts\/9493\/revisions\/9507"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/media\/9463"}],"wp:attachment":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/media?parent=9493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/categories?post=9493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/tags?post=9493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}