{"id":9117,"date":"2026-02-06T18:50:35","date_gmt":"2026-02-06T18:50:35","guid":{"rendered":"https:\/\/www.shiftyouragency.com\/?p=9117"},"modified":"2026-02-06T19:04:57","modified_gmt":"2026-02-06T19:04:57","slug":"bp-convenience-comunicacao-e-space-branding","status":"publish","type":"post","link":"https:\/\/www.shiftyouragency.com\/en\/bp-convenience-comunicacao-e-space-branding\/","title":{"rendered":"BP Convenience &#8211; Comunica\u00e7\u00e3o e Space Branding"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"9117\" class=\"elementor elementor-9117\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d51f45d e-flex e-con-boxed e-con e-parent\" data-id=\"d51f45d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d72357d e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"d72357d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:200}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9127252 elementor-widget elementor-widget-heading\" data-id=\"9127252\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">PROJECT <\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1aa210b elementor-widget elementor-widget-heading\" data-id=\"1aa210b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">BP Convenience | Design and Comunica\u00e7\u00e3o<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-771e53f e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"771e53f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:100}\">\n\t\t<div class=\"elementor-element elementor-element-803b7dd e-con-full e-flex e-con e-child\" data-id=\"803b7dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0c3975f elementor-widget elementor-widget-heading\" data-id=\"0c3975f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Industry<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-381bc36 elementor-widget elementor-widget-heading\" data-id=\"381bc36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Fuels\/Energy<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f9b5199 e-con-full e-flex e-con e-child\" data-id=\"f9b5199\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e2167f elementor-widget elementor-widget-heading\" data-id=\"3e2167f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Client<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21d671c elementor-widget elementor-widget-heading\" data-id=\"21d671c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">bp Portugal <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b4d166 e-con-full e-flex e-con e-child\" data-id=\"2b4d166\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad095b4 elementor-widget elementor-widget-heading\" data-id=\"ad095b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Scope<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5c9188 elementor-widget elementor-widget-post-info\" data-id=\"c5c9188\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-a294038 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Communication<\/span>, <span class=\"elementor-post-info__terms-list-item\">Space Branding<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-802c5dd e-con-full e-flex e-con e-child\" data-id=\"802c5dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5c071c elementor-invisible elementor-widget elementor-widget-image\" data-id=\"a5c071c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1212\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/02\/BP-Convenience-design-spacebranding-1-scaled.webp\" class=\"attachment-full size-full wp-image-9119\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/02\/BP-Convenience-design-spacebranding-1-scaled.webp 2560w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/02\/BP-Convenience-design-spacebranding-1-300x142.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/02\/BP-Convenience-design-spacebranding-1-1024x485.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/02\/BP-Convenience-design-spacebranding-1-768x364.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/02\/BP-Convenience-design-spacebranding-1-1536x727.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/02\/BP-Convenience-design-spacebranding-1-2048x970.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/02\/BP-Convenience-design-spacebranding-1-18x9.webp 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ef4afe e-con-full e-flex e-con e-parent\" data-id=\"8ef4afe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-33ea582 e-con-full e-flex e-con e-child\" data-id=\"33ea582\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-940401b e-con-full e-flex e-con e-child\" data-id=\"940401b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a88fca8 elementor-widget elementor-widget-heading\" data-id=\"a88fca8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">INTRO<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48740ee elementor-widget elementor-widget-heading\" data-id=\"48740ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Point-of-sale communication that turns routines into better choices<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e241980 elementor-widget elementor-widget-text-editor\" data-id=\"e241980\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In a highly competitive and regulated sector, where every decision is made in seconds, the point of sale is a decisive moment of contact with the brand.<\/p><p>bp operates an extensive network of service stations in Portugal, integrating convenience areas that play a strategic role in both the customer experience and the brand\u2019s commercial performance.<\/p><p>As bp\u2019s partner for point-of-sale communication, Shift ensures that every message from leaflet to outdoor strictly follows brand guidelines, complies with the specific rules of each location, and responds to clear business and positioning objectives, at scale and within a demanding production rhythm.<\/p><p><!-- notionvc: c4624946-7666-4c67-a5bc-208f14aa5454 --><\/p><p><!-- notionvc: a890919e-e30b-4062-a107-99e899c28f67 --><\/p><p><!-- notionvc: 4702c50c-711d-4a76-89fe-9c2b8122bd2d --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b69fd68 e-con-full e-flex e-con e-child\" data-id=\"b69fd68\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bce325b elementor-widget elementor-widget-image\" data-id=\"bce325b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1001\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/02\/BP-Convenience-design-spacebranding-10-scaled.webp\" class=\"attachment-full size-full wp-image-9129\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/02\/BP-Convenience-design-spacebranding-10-scaled.webp 2560w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/02\/BP-Convenience-design-spacebranding-10-300x117.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/02\/BP-Convenience-design-spacebranding-10-1024x400.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/02\/BP-Convenience-design-spacebranding-10-768x300.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/02\/BP-Convenience-design-spacebranding-10-1536x601.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/02\/BP-Convenience-design-spacebranding-10-2048x801.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/02\/BP-Convenience-design-spacebranding-10-18x7.webp 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-00051af e-con-full e-flex e-con e-child\" data-id=\"00051af\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cae7cb0 elementor-widget elementor-widget-image\" data-id=\"cae7cb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1085\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/02\/BP-Convenience-design-spacebranding-2-scaled.webp\" class=\"attachment-full size-full wp-image-9120\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/02\/BP-Convenience-design-spacebranding-2-scaled.webp 2560w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/02\/BP-Convenience-design-spacebranding-2-300x127.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/02\/BP-Convenience-design-spacebranding-2-1024x434.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/02\/BP-Convenience-design-spacebranding-2-768x326.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/02\/BP-Convenience-design-spacebranding-2-1536x651.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/02\/BP-Convenience-design-spacebranding-2-2048x868.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/02\/BP-Convenience-design-spacebranding-2-18x8.webp 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eed3947 e-con-full e-flex e-con e-child\" data-id=\"eed3947\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b2ce6fc e-con-full e-flex e-con e-child\" data-id=\"b2ce6fc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19b4e20 elementor-widget elementor-widget-heading\" data-id=\"19b4e20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">THE CHALLENGE<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f941d41 elementor-widget elementor-widget-heading\" data-id=\"f941d41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Communicating with impact in a space defined by strict rules<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1792297 elementor-widget elementor-widget-text-editor\" data-id=\"1792297\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Communication at service stations presents very specific challenges:<\/p><ul><li>Strict brand and compliance guidelines<\/li><li>Legal and operational constraints that vary by station type<\/li><li>Audiences in constant motion, with limited time and high exposure to stimuli<\/li><li>The need to align promotional communication with a premium, trust-driven brand positioning<\/li><\/ul><div>\u00a0<\/div><p>For this reason, our challenge is always to ensure consistent and effective communication, without compromising bp\u2019s brand integrity or the customer experience.<\/p><p>Over the years, Shift has worked to adapt commercial messages to multiple formats and physical contexts, ensuring clarity and legibility while responding to the brand\u2019s concrete commercial objectives.<\/p><p><!-- notionvc: 04d29bf1-5fcc-4b2e-91de-8d13e6fff569 --><\/p><p><!-- notionvc: c4624946-7666-4c67-a5bc-208f14aa5454 --><\/p><p><!-- notionvc: a890919e-e30b-4062-a107-99e899c28f67 --><\/p><p><!-- notionvc: 4702c50c-711d-4a76-89fe-9c2b8122bd2d --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bba2fa4 e-con-full e-flex e-con e-child\" data-id=\"bba2fa4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9fcab80 elementor-widget elementor-widget-image\" data-id=\"9fcab80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1209\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/02\/BP-Convenience-design-spacebranding-3-scaled.webp\" class=\"attachment-full size-full wp-image-9121\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/02\/BP-Convenience-design-spacebranding-3-scaled.webp 2560w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/02\/BP-Convenience-design-spacebranding-3-300x142.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/02\/BP-Convenience-design-spacebranding-3-1024x484.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/02\/BP-Convenience-design-spacebranding-3-768x363.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/02\/BP-Convenience-design-spacebranding-3-1536x725.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/02\/BP-Convenience-design-spacebranding-3-2048x967.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/02\/BP-Convenience-design-spacebranding-3-18x9.webp 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5b283d elementor-widget elementor-widget-video\" data-id=\"a5b283d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;start&quot;:1,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/02\/BP-Convenience-design-spacebranding-4.mp4#t=1\" autoplay=\"\" loop=\"\" controls=\"\" playsinline=\"\" controlslist=\"nodownload\" poster=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/B-Rural-rebranding-website-design-projet-3-scaled.webp\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8c62d3f e-con-full e-flex e-con e-child\" data-id=\"8c62d3f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-bd7ddc8 e-con-full e-flex e-con e-child\" data-id=\"bd7ddc8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbc7c4e elementor-widget elementor-widget-heading\" data-id=\"bbc7c4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">SOLUTION<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7698a5d elementor-widget elementor-widget-heading\" data-id=\"7698a5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A communication system designed to work on the ground<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55f0fee elementor-widget elementor-widget-text-editor\" data-id=\"55f0fee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b9dc94 elementor-widget elementor-widget-text-editor\" data-id=\"6b9dc94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><p>Shift approaches bp\u2019s point-of-sale communication with a deep, practical understanding of both the brand and the on-site reality.<\/p><p>We act as guardians of the rules, fully aware of the limitations and real-world dynamics of each service station. This long-term work translates into the continuous creation of communication assets from toppers to catalogues, flyers and MUPIs always tailored to each space, format and objective.<\/p><p>bp\u2019s commercial needs are translated into clear, direct and easy-to-read messages, applied in full respect of brand guidelines and ensuring a consistent presence across the entire network. More than producing materials, this is about making communication work for the business, precisely where choices are made.<\/p><p><!-- notionvc: bd5429fa-8aa8-4948-97c6-ccbc9326ca44 --><\/p><p><!-- notionvc: 5e8e1ff9-5ffd-474f-bd6b-ad5ddd6c8da6 --><\/p><p><!-- notionvc: 4702c50c-711d-4a76-89fe-9c2b8122bd2d --><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6bcfd11 e-con-full e-flex e-con e-child\" data-id=\"6bcfd11\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b36969 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"0b36969\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"981\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/02\/BP-Convenience-design-spacebranding-5-scaled.webp\" class=\"attachment-full size-full wp-image-9124\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/02\/BP-Convenience-design-spacebranding-5-scaled.webp 2560w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/02\/BP-Convenience-design-spacebranding-5-300x115.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/02\/BP-Convenience-design-spacebranding-5-1024x393.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/02\/BP-Convenience-design-spacebranding-5-768x294.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/02\/BP-Convenience-design-spacebranding-5-1536x589.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/02\/BP-Convenience-design-spacebranding-5-2048x785.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/02\/BP-Convenience-design-spacebranding-5-18x7.webp 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-93ac220 e-con-full e-flex e-con e-child\" data-id=\"93ac220\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6930b00 e-con-full e-flex e-con e-child\" data-id=\"6930b00\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1acd08 elementor-widget elementor-widget-heading\" data-id=\"a1acd08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">RESULTS<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82baa0e elementor-widget elementor-widget-heading\" data-id=\"82baa0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Consistency that builds value<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-033b55b elementor-widget elementor-widget-text-editor\" data-id=\"033b55b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b9dc94 elementor-widget elementor-widget-text-editor\" data-id=\"6b9dc94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><p>The communication developed by Shift for bp convenience strengthens the brand\u2019s point-of-sale presence in a clear and recognisable way, supporting concrete commercial objectives without ever losing coherence.<\/p><p>Across the network, the brand experience remains consistent, regardless of format, space or context, making it easier for consumers to read, understand and decide. On the ground, tested and refined solutions reduce operational friction and enable fast execution, without compromising quality, rigour or alignment with brand values.<\/p><p>The result is functional and effective communication, designed to meet the demands of everyday operations while supporting bp\u2019s strategic positioning. 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src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/02\/BP-Convenience-design-spacebranding-6-scaled.webp\" class=\"attachment-full size-full wp-image-9125\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/02\/BP-Convenience-design-spacebranding-6-scaled.webp 2560w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/02\/BP-Convenience-design-spacebranding-6-300x105.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/02\/BP-Convenience-design-spacebranding-6-1024x358.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/02\/BP-Convenience-design-spacebranding-6-768x269.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/02\/BP-Convenience-design-spacebranding-6-1536x538.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/02\/BP-Convenience-design-spacebranding-6-2048x717.webp 2048w, 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src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/02\/BP-Convenience-design-spacebranding-11-scaled.webp\" class=\"attachment-full size-full wp-image-9130\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/02\/BP-Convenience-design-spacebranding-11-scaled.webp 2560w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/02\/BP-Convenience-design-spacebranding-11-300x143.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/02\/BP-Convenience-design-spacebranding-11-1024x488.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/02\/BP-Convenience-design-spacebranding-11-768x366.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/02\/BP-Convenience-design-spacebranding-11-1536x732.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/02\/BP-Convenience-design-spacebranding-11-2048x976.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/02\/BP-Convenience-design-spacebranding-11-18x9.webp 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>PROJETO BP Convenience | Design e Comunica\u00e7\u00e3o Ind\u00fastria Combust\u00edveis \/ Energia Cliente bp Portugal \u00c2mbito INTRO Comunica\u00e7\u00e3o em ponto de venda que transforma rotinas em boas escolhas Num setor altamente competitivo e regulado, onde cada decis\u00e3o acontece em segundos, o ponto de venda \u00e9 um momento de contacto decisivo com a marca. A bp conta [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9118,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,55,35,44,41,46,49,50],"tags":[63,66],"class_list":["post-9117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao","category-campanhas-de-comunicacao","category-design","category-design-grafico","category-digital","category-space-branding-design","category-ux-ui-design-digital","category-website-development","tag-comunicacao","tag-space-branding"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts\/9117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/comments?post=9117"}],"version-history":[{"count":8,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts\/9117\/revisions"}],"predecessor-version":[{"id":9138,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts\/9117\/revisions\/9138"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/media\/9118"}],"wp:attachment":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/media?parent=9117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/categories?post=9117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/tags?post=9117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}