{"id":8869,"date":"2026-01-22T17:44:03","date_gmt":"2026-01-22T17:44:03","guid":{"rendered":"https:\/\/www.shiftyouragency.com\/?p=8869"},"modified":"2026-03-17T16:37:38","modified_gmt":"2026-03-17T16:37:38","slug":"b-rural-rebranding-website","status":"publish","type":"post","link":"https:\/\/www.shiftyouragency.com\/en\/b-rural-rebranding-website\/","title":{"rendered":"B-Rural &#8211; Rebranding &#038; Website"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8869\" class=\"elementor elementor-8869\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d51f45d e-flex e-con-boxed e-con e-parent\" data-id=\"d51f45d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d72357d e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"d72357d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:200}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9127252 elementor-widget elementor-widget-heading\" data-id=\"9127252\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">PROJECT <\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1aa210b elementor-widget elementor-widget-heading\" data-id=\"1aa210b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">B-Rural | Rebranding e Website para o Setor Agr\u00edcola<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-771e53f e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"771e53f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:100}\">\n\t\t<div class=\"elementor-element elementor-element-803b7dd e-con-full e-flex e-con e-child\" data-id=\"803b7dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0c3975f elementor-widget elementor-widget-heading\" data-id=\"0c3975f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Industry<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-381bc36 elementor-widget elementor-widget-heading\" data-id=\"381bc36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Agr\u00edcola &amp; Tecnol\u00f3gica<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f9b5199 e-con-full e-flex e-con e-child\" data-id=\"f9b5199\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e2167f elementor-widget elementor-widget-heading\" data-id=\"3e2167f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Client<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21d671c elementor-widget elementor-widget-heading\" data-id=\"21d671c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Consulai<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b4d166 e-con-full e-flex e-con e-child\" data-id=\"2b4d166\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad095b4 elementor-widget elementor-widget-heading\" data-id=\"ad095b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Scope<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5c9188 elementor-widget elementor-widget-post-info\" data-id=\"c5c9188\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-a294038 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Rebranding<\/span>, <span class=\"elementor-post-info__terms-list-item\">UX UI Design<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-802c5dd e-con-full e-flex e-con e-child\" data-id=\"802c5dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5c071c elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile elementor-invisible elementor-widget elementor-widget-image\" data-id=\"a5c071c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1212\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/B-Rural-rebranding-website-design-projet-1-scaled.webp\" class=\"attachment-full size-full wp-image-8878\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/B-Rural-rebranding-website-design-projet-1-scaled.webp 2560w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/B-Rural-rebranding-website-design-projet-1-300x142.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/B-Rural-rebranding-website-design-projet-1-1024x485.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/B-Rural-rebranding-website-design-projet-1-768x364.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/B-Rural-rebranding-website-design-projet-1-1536x727.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/B-Rural-rebranding-website-design-projet-1-2048x970.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/B-Rural-rebranding-website-design-projet-1-18x9.webp 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d704e4 elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-image\" data-id=\"5d704e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"854\" height=\"530\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/B-Rural-rebranding-website-design-projet-1-m.webp\" class=\"attachment-full size-full wp-image-8877\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/B-Rural-rebranding-website-design-projet-1-m.webp 854w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/B-Rural-rebranding-website-design-projet-1-m-300x186.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/B-Rural-rebranding-website-design-projet-1-m-768x477.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/B-Rural-rebranding-website-design-projet-1-m-18x12.webp 18w\" sizes=\"(max-width: 854px) 100vw, 854px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ef4afe e-con-full e-flex e-con e-parent\" data-id=\"8ef4afe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-33ea582 e-con-full e-flex e-con e-child\" data-id=\"33ea582\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-940401b e-con-full e-flex e-con e-child\" data-id=\"940401b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a88fca8 elementor-widget elementor-widget-heading\" data-id=\"a88fca8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">INTRO<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48740ee elementor-widget elementor-widget-heading\" data-id=\"48740ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A digital hub connecting the agricultural ecosystem.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e241980 elementor-widget elementor-widget-text-editor\" data-id=\"e241980\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div data-id=\"6b9dc94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><p>um setor em r\u00e1pida transforma\u00e7\u00e3o, a agricultura precisa de novas liga\u00e7\u00f5es e novas linguagens. O B-Rural nasce como um hub digital e um projeto de rebranding que aproxima conhecimento, inova\u00e7\u00e3o e oportunidades no universo agr\u00edcola, dando visibilidade ao que cresce no terreno e ao que est\u00e1 a emergir no futuro.<br \/><br data-start=\"1237\" data-end=\"1240\" \/>Na Shift, tivemos o desafio de desenvolver um rebranding capaz de unir este ecossistema diversificado, traduzindo-o numa identidade clara, mobilizadora e pronta para se tornar o verdadeiro ponto de encontro do setor.<\/p><p><!-- notionvc: a890919e-e30b-4062-a107-99e899c28f67 --><\/p><p><!-- notionvc: 4702c50c-711d-4a76-89fe-9c2b8122bd2d --><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-00051af e-con-full e-flex e-con e-child\" data-id=\"00051af\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cae7cb0 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"cae7cb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1212\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/B-Rural-rebranding-website-design-projet-2-scaled.webp\" class=\"attachment-full size-full wp-image-8881\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/B-Rural-rebranding-website-design-projet-2-scaled.webp 2560w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/B-Rural-rebranding-website-design-projet-2-300x142.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/B-Rural-rebranding-website-design-projet-2-1024x485.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/B-Rural-rebranding-website-design-projet-2-768x364.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/B-Rural-rebranding-website-design-projet-2-1536x727.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/B-Rural-rebranding-website-design-projet-2-2048x970.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/B-Rural-rebranding-website-design-projet-2-18x9.webp 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b86110e elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-image\" data-id=\"b86110e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"854\" height=\"1248\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/B-Rural-rebranding-website-design-projet-2-m.webp\" class=\"attachment-full size-full wp-image-8880\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/B-Rural-rebranding-website-design-projet-2-m.webp 854w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/B-Rural-rebranding-website-design-projet-2-m-205x300.webp 205w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/B-Rural-rebranding-website-design-projet-2-m-701x1024.webp 701w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/B-Rural-rebranding-website-design-projet-2-m-768x1122.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/B-Rural-rebranding-website-design-projet-2-m-8x12.webp 8w\" sizes=\"(max-width: 854px) 100vw, 854px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5b283d elementor-widget elementor-widget-video\" data-id=\"a5b283d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;start&quot;:1,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/B-Rural-rebranding-website-design-projet-3.mp4#t=1\" autoplay=\"\" loop=\"\" controls=\"\" playsinline=\"\" controlslist=\"nodownload\" poster=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/B-Rural-rebranding-website-design-projet-3-scaled.webp\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8c62d3f e-con-full e-flex e-con e-child\" data-id=\"8c62d3f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-bd7ddc8 e-con-full e-flex e-con e-child\" data-id=\"bd7ddc8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbc7c4e elementor-widget elementor-widget-heading\" data-id=\"bbc7c4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">CONTEXT<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7698a5d elementor-widget elementor-widget-heading\" data-id=\"7698a5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The evolution of agriculture and forestry in Portugal.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55f0fee elementor-widget elementor-widget-text-editor\" data-id=\"55f0fee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b9dc94 elementor-widget elementor-widget-text-editor\" data-id=\"6b9dc94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><p>A marca B-Rural apresenta-se hoje como capaz de organizar, conectar e inspirar as rela\u00e7\u00f5es entre o mundo rural e todos os seus stakeholders, desde os consumidores aos produtores, passando pelos comunicadores, pelas institui\u00e7\u00f5es e pelos investigadores.<br \/><br data-start=\"2253\" data-end=\"2256\" \/>A brand that plays a central role within this ecosystem, approaching the territory with respect and authenticity while introducing a unifying, contemporary language designed for the future.<\/p><p><!-- notionvc: 5e8e1ff9-5ffd-474f-bd6b-ad5ddd6c8da6 --><\/p><p><!-- notionvc: 4702c50c-711d-4a76-89fe-9c2b8122bd2d --><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d66c9c2 gallery-spacing-custom elementor-widget elementor-widget-image-gallery\" data-id=\"d66c9c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-8869 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a  href='https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/B-Rural-rebranding-website-design-projet-4.webp'><img loading=\"lazy\" decoding=\"async\" width=\"1415\" height=\"1448\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/B-Rural-rebranding-website-design-projet-4.webp\" class=\"attachment-full size-full\" alt=\"\" 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O B-Rural nasce como um hub digital e um projeto de rebranding que aproxima conhecimento, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8879,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[41,8,43,59,49,50],"tags":[72,64],"case-study":[],"class_list":["post-8869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital","category-branding","category-identidade-de-marca","category-rebranding","category-ux-ui-design-digital","category-website-development","tag-rebranding","tag-ux-ui-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts\/8869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/comments?post=8869"}],"version-history":[{"count":49,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts\/8869\/revisions"}],"predecessor-version":[{"id":9371,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts\/8869\/revisions\/9371"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/media\/8879"}],"wp:attachment":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/media?parent=8869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/categories?post=8869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/tags?post=8869"},{"taxonomy":"case-study","embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/case-study?post=8869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}