{"id":8864,"date":"2026-01-22T14:45:13","date_gmt":"2026-01-22T14:45:13","guid":{"rendered":"https:\/\/www.shiftyouragency.com\/?p=8864"},"modified":"2026-03-11T16:22:39","modified_gmt":"2026-03-11T16:22:39","slug":"map-group-gestao-de-reputacao","status":"publish","type":"post","link":"https:\/\/www.shiftyouragency.com\/en\/map-group-gestao-de-reputacao\/","title":{"rendered":"MAP Group &#8211; Gest\u00e3o de Reputa\u00e7\u00e3o"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8864\" class=\"elementor elementor-8864\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d51f45d e-flex e-con-boxed e-con e-parent\" data-id=\"d51f45d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d72357d e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"d72357d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:200}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9127252 elementor-widget elementor-widget-heading\" data-id=\"9127252\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">CASE STUDY<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1aa210b elementor-widget elementor-widget-heading\" data-id=\"1aa210b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">MAP Group - Reputation Management<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-771e53f e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"771e53f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:100}\">\n\t\t<div class=\"elementor-element elementor-element-803b7dd e-con-full e-flex e-con e-child\" data-id=\"803b7dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0c3975f elementor-widget elementor-widget-heading\" data-id=\"0c3975f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Industry<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-381bc36 elementor-widget elementor-widget-heading\" data-id=\"381bc36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Architecture, Construction &amp; Real Estate<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f9b5199 e-con-full e-flex e-con e-child\" data-id=\"f9b5199\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e2167f elementor-widget elementor-widget-heading\" data-id=\"3e2167f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Client<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21d671c elementor-widget elementor-widget-heading\" data-id=\"21d671c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">MAP Group<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b4d166 e-con-full e-flex e-con e-child\" data-id=\"2b4d166\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad095b4 elementor-widget elementor-widget-heading\" data-id=\"ad095b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Scope<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5c9188 elementor-widget elementor-widget-post-info\" data-id=\"c5c9188\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-a294038 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Communication<\/span>, <span class=\"elementor-post-info__terms-list-item\">OOH<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-802c5dd e-con-full e-flex e-con e-child\" data-id=\"802c5dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5c071c elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile elementor-invisible elementor-widget elementor-widget-image\" data-id=\"a5c071c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"1040\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAPGroup-Comunicacao-Estaleiros-cover.webp\" class=\"attachment-full size-full wp-image-8838\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAPGroup-Comunicacao-Estaleiros-cover.webp 1600w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAPGroup-Comunicacao-Estaleiros-cover-300x195.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAPGroup-Comunicacao-Estaleiros-cover-1024x666.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAPGroup-Comunicacao-Estaleiros-cover-768x499.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAPGroup-Comunicacao-Estaleiros-cover-1536x998.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAPGroup-Comunicacao-Estaleiros-cover-18x12.webp 18w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ef4afe e-con-full e-flex e-con e-parent\" data-id=\"8ef4afe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-33ea582 e-con-full e-flex e-con e-child\" data-id=\"33ea582\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-940401b e-con-full e-flex e-con e-child\" data-id=\"940401b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a88fca8 elementor-widget elementor-widget-heading\" data-id=\"a88fca8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">INTRO<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48740ee elementor-widget elementor-widget-heading\" data-id=\"48740ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A Comunica\u00e7\u00e3o em obras\nque constr\u00f3i rela\u00e7\u00f5es.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e241980 elementor-widget elementor-widget-text-editor\" data-id=\"e241980\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b9dc94 elementor-widget elementor-widget-text-editor\" data-id=\"6b9dc94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><p>Construction has a tangible impact on communities: noise, dust, detours and disrupted routines. For decades, this impact has been communicated in a defensive, technical and distant way. MAP Group chose a different path, supported by Shift\u2019s strategy and creativity. <!-- --> <!-- notionvc: bac4f20f-14cf-48f9-8e57-c8e136d7f467 --><\/p><p>MAP Group positions itself as a construction company that doesn't just build buildings, it builds trust. A brand that understands that reputation isn't only managed in the media, but day by day, alongside communities.<\/p><p><!-- notionvc: d52d17a1-13ec-4aef-8c49-a5978b6f56b7 --><\/p><p>If construction disrupts, communication must compensate. Humor, courtesy, and proximity become strategic reputation tools, applied exactly where the brand is most vulnerable.<\/p><p><!-- notionvc: 4702c50c-711d-4a76-89fe-9c2b8122bd2d --><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-00051af e-con-full e-flex e-con e-child\" data-id=\"00051af\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cae7cb0 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"cae7cb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1103\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-2-d-scaled.webp\" class=\"attachment-full size-full wp-image-8826\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-2-d-scaled.webp 2560w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-2-d-300x129.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-2-d-1024x441.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-2-d-768x331.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-2-d-1536x662.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-2-d-2048x883.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-2-d-18x8.webp 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b86110e elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-image\" data-id=\"b86110e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"854\" height=\"616\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-2-m.webp\" class=\"attachment-full size-full wp-image-8827\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-2-m.webp 854w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-2-m-300x216.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-2-m-768x554.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-2-m-18x12.webp 18w\" sizes=\"(max-width: 854px) 100vw, 854px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8c62d3f e-con-full e-flex e-con e-child\" data-id=\"8c62d3f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-bd7ddc8 e-con-full e-flex e-con e-child\" data-id=\"bd7ddc8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbc7c4e elementor-widget elementor-widget-heading\" data-id=\"bbc7c4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">THE CHALLENGE<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7698a5d elementor-widget elementor-widget-heading\" data-id=\"7698a5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Building Projects. Building Relationships.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55f0fee elementor-widget elementor-widget-text-editor\" data-id=\"55f0fee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b9dc94 elementor-widget elementor-widget-text-editor\" data-id=\"6b9dc94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><p>A perce\u00e7\u00e3o negativa associada \u00e0 constru\u00e7\u00e3o \u00e9 estrutural: inc\u00f3modo, ru\u00eddo, tens\u00e3o com a vizinhan\u00e7a e aus\u00eancia de di\u00e1logo. Num contexto onde reputa\u00e7\u00e3o e aceita\u00e7\u00e3o social s\u00e3o ativos cr\u00edticos, esta realidade representava um risco constante para a marca.<\/p><p><!-- notionvc: cbd6d455-38e0-4871-bc14-3af0b2f2f845 --><\/p><p>The challenge was clear:<\/p><ul role=\"list\"><li>Communicate within the construction site, despite legal restrictions on advertising<\/li><li>Maintain a coherent and recognisable brand presence<\/li><li>Humanise a solid, highly technical brand<\/li><li>Build empathy with the community, without making empty promises<\/li><\/ul><p><!-- notionvc: 4702c50c-711d-4a76-89fe-9c2b8122bd2d --><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-771649a gallery-spacing-custom elementor-widget elementor-widget-image-gallery\" data-id=\"771649a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-8864 gallery-columns-3 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a  href='https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-6-d.webp'><img loading=\"lazy\" decoding=\"async\" width=\"894\" height=\"969\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-6-d.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-6-d.webp 894w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-6-d-277x300.webp 277w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-6-d-768x832.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-6-d-11x12.webp 11w\" sizes=\"(max-width: 894px) 100vw, 894px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a  href='https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-5-d.webp'><img loading=\"lazy\" decoding=\"async\" width=\"894\" height=\"969\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-5-d.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-5-d.webp 894w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-5-d-277x300.webp 277w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-5-d-768x832.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-5-d-11x12.webp 11w\" sizes=\"(max-width: 894px) 100vw, 894px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a  href='https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-4-d.webp'><img loading=\"lazy\" decoding=\"async\" width=\"894\" height=\"969\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-4-d.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-4-d.webp 894w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-4-d-277x300.webp 277w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-4-d-768x832.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-4-d-11x12.webp 11w\" sizes=\"(max-width: 894px) 100vw, 894px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f4f0e91 e-con-full e-flex e-con e-child\" data-id=\"f4f0e91\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-43f1f2f e-con-full e-flex e-con e-child\" data-id=\"43f1f2f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49fb519 elementor-widget elementor-widget-heading\" data-id=\"49fb519\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">SOLUTION<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19982db elementor-widget elementor-widget-text-editor\" data-id=\"19982db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b9dc94 elementor-widget elementor-widget-text-editor\" data-id=\"6b9dc94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><p>Shift developed a cross-cutting, simple, and replicable approach capable of transforming the construction site into a space for positive communication, without resorting to traditional advertising.<\/p><p>The solution involved:<\/p><ul><li>Integrating empathetic and good-humored messages at construction sites;<\/li><li>Making this practice part of the Internal Construction Site Manual;<\/li><li>Adapting messages to the local context whenever possible;<\/li><li>Maintaining consistency in tone, values, and brand signature.<\/li><\/ul><div>\u00a0<\/div><p>Construction site signs ceased to be merely informative and became points of dialogue with the community. Messages that acknowledge the disruption, ask for understanding with respect, and create emotional proximity.<\/p><p><!-- notionvc: 4702c50c-711d-4a76-89fe-9c2b8122bd2d --><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ab9548d e-con-full e-flex e-con e-child\" data-id=\"ab9548d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e89e55d elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"e89e55d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"890\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-7-d-scaled.webp\" class=\"attachment-full size-full wp-image-8831\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-7-d-scaled.webp 2560w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-7-d-300x104.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-7-d-1024x356.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-7-d-768x267.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-7-d-1536x534.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-7-d-2048x712.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-7-d-18x6.webp 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-081857a elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-image\" data-id=\"081857a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"727\" height=\"2560\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-7-m-scaled.webp\" class=\"attachment-full size-full wp-image-8832\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-7-m-scaled.webp 727w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-7-m-85x300.webp 85w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-7-m-291x1024.webp 291w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-7-m-768x2704.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-7-m-436x1536.webp 436w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-7-m-582x2048.webp 582w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-7-m-3x12.webp 3w\" sizes=\"(max-width: 727px) 100vw, 727px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa4b031 e-con-full e-flex e-con e-child\" data-id=\"aa4b031\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-133de26 e-con-full e-flex e-con e-child\" data-id=\"133de26\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5117c3 elementor-widget elementor-widget-heading\" data-id=\"a5117c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">RESULTS<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4ed8aa elementor-widget elementor-widget-heading\" data-id=\"e4ed8aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Strong community relationships are also built. Every day.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b117fb elementor-widget elementor-widget-text-editor\" data-id=\"9b117fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b9dc94 elementor-widget elementor-widget-text-editor\" data-id=\"6b9dc94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><p>The communication generated spontaneous and positive feedback from neighbours, demonstrating empathy and acceptance. It was validated by Project Owners, who began actively seeking to associate their brands with the project. The earned media coverage, notably in leading outlets such as O Jornal Econ\u00f3mico, reinforced MAP Group's differentiation in the construction sector and contributed to the consistent strengthening of its institutional reputation.<\/p><p><b>As one Project Owner summarized:<\/b><\/p><p><em>\"We welcome with pleasure the purpose of creating a relationship with the surrounding community, mitigating the general disruption that any construction generates, with touches of humor and courtesy.\"<\/em><\/p><p><!-- notionvc: 4702c50c-711d-4a76-89fe-9c2b8122bd2d --><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e28073 gallery-spacing-custom elementor-widget elementor-widget-image-gallery\" data-id=\"2e28073\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-2' class='gallery galleryid-8864 gallery-columns-3 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a  href='https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-8-d.webp'><img loading=\"lazy\" decoding=\"async\" width=\"894\" height=\"969\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-8-d.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-8-d.webp 894w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-8-d-277x300.webp 277w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-8-d-768x832.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-8-d-11x12.webp 11w\" sizes=\"(max-width: 894px) 100vw, 894px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a  href='https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-9-d.webp'><img loading=\"lazy\" decoding=\"async\" width=\"894\" height=\"969\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-9-d.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-9-d.webp 894w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-9-d-277x300.webp 277w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-9-d-768x832.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-9-d-11x12.webp 11w\" sizes=\"(max-width: 894px) 100vw, 894px\" 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\/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6bcfd11 e-con-full e-flex e-con e-child\" data-id=\"6bcfd11\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b36969 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"0b36969\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1103\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-11-d-scaled.webp\" class=\"attachment-full size-full wp-image-8836\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-11-d-scaled.webp 2560w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-11-d-300x129.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-11-d-1024x441.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-11-d-768x331.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-11-d-1536x662.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-11-d-2048x883.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-11-d-18x8.webp 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5671ea6 elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-image\" data-id=\"5671ea6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"854\" height=\"616\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-11-m.webp\" class=\"attachment-full size-full wp-image-8837\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-11-m.webp 854w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-11-m-300x216.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-11-m-768x554.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/MAP-Group-Comunicacao-Estaleiros-11-m-18x12.webp 18w\" sizes=\"(max-width: 854px) 100vw, 854px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>CASE STUDY MAP Group &#8211; Gest\u00e3o de Reputa\u00e7\u00e3o Ind\u00fastria Arquitetura, Constru\u00e7\u00e3o e Imobili\u00e1rio Cliente MAP Group \u00c2mbito INTRO A Comunica\u00e7\u00e3o em obras que constr\u00f3i rela\u00e7\u00f5es. A constru\u00e7\u00e3o gera impacto real nas comunidades: ru\u00eddo, poeiras, desvios e rotinas alteradas. Durante d\u00e9cadas, esse impacto foi comunicado de forma defensiva, t\u00e9cnica e distante. O MAP Group escolheu outro [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8838,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,55,73,54,58],"tags":[63,77],"class_list":["post-8864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao","category-campanhas-de-comunicacao","category-case-studies","category-comunicacao-interna","category-publicidade-comunicacao","tag-comunicacao","tag-ooh"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts\/8864","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/comments?post=8864"}],"version-history":[{"count":7,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts\/8864\/revisions"}],"predecessor-version":[{"id":8919,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts\/8864\/revisions\/8919"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/media\/8838"}],"wp:attachment":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/media?parent=8864"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/categories?post=8864"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/tags?post=8864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}