{"id":8653,"date":"2026-01-09T18:38:12","date_gmt":"2026-01-09T18:38:12","guid":{"rendered":"https:\/\/www.shiftyouragency.com\/?p=8653"},"modified":"2026-01-13T19:13:24","modified_gmt":"2026-01-13T19:13:24","slug":"attractiss","status":"publish","type":"post","link":"https:\/\/www.shiftyouragency.com\/en\/attractiss\/","title":{"rendered":"Attractiss"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8653\" class=\"elementor elementor-8653\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88730aa e-flex e-con-boxed e-con e-parent\" data-id=\"88730aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ca05f1d e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"ca05f1d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:200}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81b6f58 elementor-widget elementor-widget-heading\" data-id=\"81b6f58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">PROJECT<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-644e405 elementor-widget elementor-widget-heading\" data-id=\"644e405\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Attractiss - Branding<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-db444e7 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"db444e7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:100}\">\n\t\t<div class=\"elementor-element elementor-element-e7a554b e-con-full e-flex e-con e-child\" data-id=\"e7a554b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-acf8c32 elementor-widget elementor-widget-heading\" data-id=\"acf8c32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Industry<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0e1edd elementor-widget elementor-widget-heading\" data-id=\"a0e1edd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Agricultural and Forestry<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f73fb9f e-con-full e-flex e-con e-child\" data-id=\"f73fb9f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ac53ad elementor-widget elementor-widget-heading\" data-id=\"3ac53ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Client<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ea8216 elementor-widget elementor-widget-heading\" data-id=\"7ea8216\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Attractiss<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e41ad94 e-con-full e-flex e-con e-child\" data-id=\"e41ad94\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59571b8 elementor-widget elementor-widget-heading\" data-id=\"59571b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Scope<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3492cf elementor-widget elementor-widget-post-info\" data-id=\"c3492cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-a294038 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Branding<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5956d9b e-con-full e-flex e-con e-child\" data-id=\"5956d9b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8cdb407 elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile elementor-invisible elementor-widget elementor-widget-image\" data-id=\"8cdb407\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1221\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/1image-big-hero_desktop@3x-100-scaled.webp\" class=\"attachment-full size-full wp-image-6925\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/1image-big-hero_desktop@3x-100-scaled.webp 2560w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/1image-big-hero_desktop@3x-100-300x143.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/1image-big-hero_desktop@3x-100-1024x488.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/1image-big-hero_desktop@3x-100-768x366.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/1image-big-hero_desktop@3x-100-1536x732.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/1image-big-hero_desktop@3x-100-2048x977.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/1image-big-hero_desktop@3x-100-18x9.webp 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb93483 elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-image\" data-id=\"cb93483\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/9work-card-image_desktop@3x-100.jpeg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9ffd3d4 e-flex e-con-boxed e-con e-parent\" data-id=\"9ffd3d4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6115475 e-con-full e-flex e-con e-child\" data-id=\"6115475\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-52622d5 e-con-full e-flex e-con e-child\" data-id=\"52622d5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eaf8d1b elementor-widget elementor-widget-heading\" data-id=\"eaf8d1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">CONTEXT<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12e7256 e-con-full e-flex e-con e-child\" data-id=\"12e7256\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d82c590 elementor-widget elementor-widget-text-editor\" data-id=\"d82c590\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b9dc94 elementor-widget elementor-widget-text-editor\" data-id=\"6b9dc94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><p>The ATTRACTISS is a six-year Horizon Europe project whose purpose is to support innovative ideas in order to accelerate the transition to sustainable agriculture. With various target groups, one of the main goals of ATTRACTISS is to form groups and find the right partners for specific initiatives that more practical agents (e.g., farmers and consultants) want to develop and implement.<\/p><p>The project needed a graphic identity that would make it recognizable and support all the initiatives and communication materials to be developed later. Shift was the agency responsible for this work, and the result is reflected here.<\/p><p><!-- notionvc: f008d571-098c-441c-9425-005ef1b602e3 --><\/p><p><!-- notionvc: aca62ce7-11aa-48ac-98b6-682ddfe3a92a --><\/p><p><!-- notionvc: 53d8244f-fc62-4c42-adcc-a684c5f92543 --><\/p><p><!-- notionvc: 7f420eb3-60f7-46a2-92fb-d8b985e32ee1 --><\/p><p><!-- notionvc: 23a8de06-f047-42c7-80bf-c0ca8ad88253 --><\/p><p><!-- notionvc: 29f51fcb-a17d-474c-87f6-55c56f720900 --><\/p><p><!-- notionvc: 5befe35b-5cce-475b-8c02-ec039618c46b --><\/p><p><!-- notionvc: 1698839c-4607-4461-b189-d3ae27005ade --><\/p><p><!-- notionvc: 0ba0a38b-9095-4d70-88a0-1191d47e4552 --><\/p><p data-start=\"117\" data-end=\"469\"><!-- notionvc: 8fd20fc8-8e43-434a-98c9-4a1b3c88078d --><\/p><p><!-- notionvc: eea701a3-2ce5-4d4f-9211-b5ebe388cebc --><\/p><p><!-- notionvc: 6a246710-0dec-4e45-b457-b02ed199e2ab --><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9d8a5df e-con-full e-flex e-con e-child\" data-id=\"9d8a5df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-293a1f1 elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile elementor-invisible elementor-widget elementor-widget-image\" data-id=\"293a1f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1196\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/2image-default_desktop@3x-100-scaled.webp\" class=\"attachment-full size-full wp-image-6931\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/2image-default_desktop@3x-100-scaled.webp 2560w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/2image-default_desktop@3x-100-300x140.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/2image-default_desktop@3x-100-1024x478.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/2image-default_desktop@3x-100-768x359.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/2image-default_desktop@3x-100-1536x718.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/2image-default_desktop@3x-100-2048x957.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/2image-default_desktop@3x-100-18x8.webp 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-01a53e4 e-con-full e-flex e-con e-child\" data-id=\"01a53e4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a432246 elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile elementor-invisible elementor-widget elementor-widget-image\" data-id=\"a432246\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1196\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/3image-default_desktop-copy@3x-100-scaled.webp\" class=\"attachment-full size-full wp-image-6930\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/3image-default_desktop-copy@3x-100-scaled.webp 2560w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/3image-default_desktop-copy@3x-100-300x140.webp 300w, 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class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-8653 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a  href='https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/4image-square_desktop@3x-100.webp'><img loading=\"lazy\" decoding=\"async\" width=\"1486\" height=\"1426\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/4image-square_desktop@3x-100.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/4image-square_desktop@3x-100.webp 1486w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/4image-square_desktop@3x-100-300x288.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/4image-square_desktop@3x-100-1024x983.webp 1024w, 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https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/5image-square_desktop_1@3x-100-1024x983.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/5image-square_desktop_1@3x-100-768x737.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/5image-square_desktop_1@3x-100-13x12.webp 13w\" sizes=\"(max-width: 1486px) 100vw, 1486px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f8ec61 e-con-full e-flex e-con e-child\" data-id=\"7f8ec61\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-602ca92 elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile elementor-invisible elementor-widget elementor-widget-image\" data-id=\"602ca92\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1196\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/6image-default_desktop-copy-2@3x-100-scaled.webp\" class=\"attachment-full size-full wp-image-6928\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/6image-default_desktop-copy-2@3x-100-scaled.webp 2560w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/6image-default_desktop-copy-2@3x-100-300x140.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/6image-default_desktop-copy-2@3x-100-1024x478.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/6image-default_desktop-copy-2@3x-100-768x359.webp 768w, 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Com v\u00e1rios p\u00fablicos-alvo, um dos principais prop\u00f3sitos do ATTRACTISS \u00e9 a cria\u00e7\u00e3o de grupos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8663,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,43],"tags":[60],"class_list":["post-8653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-identidade-de-marca","tag-branding"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts\/8653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/comments?post=8653"}],"version-history":[{"count":11,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts\/8653\/revisions"}],"predecessor-version":[{"id":8736,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts\/8653\/revisions\/8736"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/media\/8663"}],"wp:attachment":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/media?parent=8653"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/categories?post=8653"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/tags?post=8653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}