{"id":7414,"date":"2026-01-06T13:17:52","date_gmt":"2026-01-06T13:17:52","guid":{"rendered":"https:\/\/www.shiftyouragency.com\/?p=7414"},"modified":"2026-01-13T19:09:51","modified_gmt":"2026-01-13T19:09:51","slug":"psaa","status":"publish","type":"post","link":"https:\/\/www.shiftyouragency.com\/en\/psaa\/","title":{"rendered":"PSAA"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"7414\" class=\"elementor elementor-7414\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67f3756 e-flex e-con-boxed e-con e-parent\" data-id=\"67f3756\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ebbaec7 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"ebbaec7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:200}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-900b063 elementor-widget elementor-widget-heading\" data-id=\"900b063\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">CASE STUDY<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-878d69f elementor-widget elementor-widget-heading\" data-id=\"878d69f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">PSAA - Branding &amp; Website<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-61eae6e e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"61eae6e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:100}\">\n\t\t<div class=\"elementor-element elementor-element-37e953a e-con-full e-flex e-con e-child\" data-id=\"37e953a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a89899 elementor-widget elementor-widget-heading\" data-id=\"9a89899\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Industry<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc41aee elementor-widget elementor-widget-heading\" data-id=\"dc41aee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Alimentar \/ Azeite<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e698e7 e-con-full e-flex e-con e-child\" data-id=\"7e698e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-96c64e6 elementor-widget elementor-widget-heading\" data-id=\"96c64e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Client<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1edd2b elementor-widget elementor-widget-heading\" data-id=\"b1edd2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Programa de Sustentabilidade do Azeite do Alentejo <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7578f4a e-con-full e-flex e-con e-child\" data-id=\"7578f4a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1aed97b elementor-widget elementor-widget-heading\" data-id=\"1aed97b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Scope<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb043b0 elementor-widget elementor-widget-post-info\" data-id=\"eb043b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-a294038 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Branding<\/span>, <span class=\"elementor-post-info__terms-list-item\">UX UI Design<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13ab31c e-con-full e-flex e-con e-child\" data-id=\"13ab31c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44423d7 elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile elementor-invisible elementor-widget elementor-widget-image\" data-id=\"44423d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2432\" height=\"1136\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/2-PSAA-Branding-UXUI-d.webp\" class=\"attachment-full size-full wp-image-8065\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/2-PSAA-Branding-UXUI-d.webp 2432w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/2-PSAA-Branding-UXUI-d-300x140.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/2-PSAA-Branding-UXUI-d-1024x478.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/2-PSAA-Branding-UXUI-d-768x359.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/2-PSAA-Branding-UXUI-d-1536x717.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/2-PSAA-Branding-UXUI-d-2048x957.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/2-PSAA-Branding-UXUI-d-18x8.webp 18w\" sizes=\"(max-width: 2432px) 100vw, 2432px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bbd989 elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-widget elementor-widget-image\" data-id=\"1bbd989\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"856\" height=\"560\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/2-PSAA-Branding-UXUI-m.webp\" class=\"attachment-full size-full wp-image-8066\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/2-PSAA-Branding-UXUI-m.webp 856w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/2-PSAA-Branding-UXUI-m-300x196.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/2-PSAA-Branding-UXUI-m-768x502.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/2-PSAA-Branding-UXUI-m-18x12.webp 18w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19854c4 e-flex e-con-boxed e-con e-parent\" data-id=\"19854c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6b677d6 e-con-full e-flex e-con e-child\" data-id=\"6b677d6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-164b78c e-con-full e-flex e-con e-child\" data-id=\"164b78c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d317c15 elementor-widget elementor-widget-heading\" data-id=\"d317c15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">CONTEXT<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d1e4aa2 e-con-full e-flex e-con e-child\" data-id=\"d1e4aa2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca545a3 elementor-widget elementor-widget-text-editor\" data-id=\"ca545a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b9dc94 elementor-widget elementor-widget-text-editor\" data-id=\"6b9dc94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><p><strong>For the sustainable future of Alentejo Olive Oil.<\/strong><\/p><p><a href=\"https:\/\/psaalentejo.com\/pt-pt\/programa-sustentabilidade-azeite-alentejo\/\" target=\"_blank\" rel=\"noopener\">The Alentejo Olive Oil Sustainability Program (PSAA)<\/a>, is led by OLIVUM in partnership with the University of \u00c9vora. It has emerged with the mission of \"... strengthening the image and value of olive oil produced in the Alentejo region, thus revealing it in a credible and transparent way. This, along with its sustainable production and its contribution to the environment, economy, society and culture of the region and the country.\"<\/p><p>As a result of the cooperation and articulation of several producers, as well as the identification of a set of sustainable practices, the PSAA's ultimate objective is the creation of a sustainability benchmark. One that allows for the careful evaluation and certification of olive oil production in the region.<\/p><p>From a socioeconomic point of view, it is relevant to underline that in 2022 Portugal occupied the 6th position in the ranking of olive oil producers in the world. The country is also the 3rd largest exporter in the European Union. And 85% of the national olive oil is produced in the Alentejo region.<\/p><p><!-- notionvc: c90636f6-947a-49ac-b9ec-90bcd50aca2e --><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6043ad5 e-con-full e-flex e-con e-child\" data-id=\"6043ad5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1beb016 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"1beb016\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2432\" height=\"1136\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/3-PSAA-Branding-UXUI-d.webp\" class=\"attachment-full size-full wp-image-8067\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/3-PSAA-Branding-UXUI-d.webp 2432w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/3-PSAA-Branding-UXUI-d-300x140.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/3-PSAA-Branding-UXUI-d-1024x478.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/3-PSAA-Branding-UXUI-d-768x359.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/3-PSAA-Branding-UXUI-d-1536x717.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/3-PSAA-Branding-UXUI-d-2048x957.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/3-PSAA-Branding-UXUI-d-18x8.webp 18w\" sizes=\"(max-width: 2432px) 100vw, 2432px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-850583f elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-image\" data-id=\"850583f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"856\" height=\"606\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/3-PSAA-Branding-UXUI-m.webp\" class=\"attachment-full size-full wp-image-8068\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/3-PSAA-Branding-UXUI-m.webp 856w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/3-PSAA-Branding-UXUI-m-300x212.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/3-PSAA-Branding-UXUI-m-768x544.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/3-PSAA-Branding-UXUI-m-18x12.webp 18w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d69afe9 e-con-full e-flex e-con e-child\" data-id=\"d69afe9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a06a4fe e-con-full e-flex e-con e-child\" data-id=\"a06a4fe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6486e22 elementor-widget elementor-widget-heading\" data-id=\"6486e22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">CHALLENGE<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-01618b8 e-con-full e-flex e-con e-child\" data-id=\"01618b8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e150110 elementor-widget elementor-widget-text-editor\" data-id=\"e150110\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b9dc94 elementor-widget elementor-widget-text-editor\" data-id=\"6b9dc94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><p><strong>Branding (and not only) for the olive oil sector.<\/strong><\/p><p>Shift was the creative agency responsible for creating the image of the PSAA. It has also developed the certification seal, website, signage and other digital pieces for the Program.<\/p><p>The goal of the project was to create a graphic identity that would allow it to communicate effectively with different target groups and types of stakeholders. On one hand, it was necessary to aim for B2B, since the PSAA depends on olive oil producers and mills. On another hand, it was also necessary to consider B2C, since the project aims to impact the community and public opinion.<\/p><p>As far as identity was concerned, it was necessary to reconcile the graphic part with the message of sustainability. This, in order to make the identity versatile and elastic enough to respond to all the needs of the project, whether digital or physical.<\/p><p><!-- notionvc: 52089585-7854-4d27-8d8e-04d87b8a56cc --><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c27f0e4 e-con-full e-flex e-con e-child\" data-id=\"c27f0e4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b6fcbb2 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"b6fcbb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2432\" height=\"1136\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/4-PSAA-Branding-UXUI-d.webp\" class=\"attachment-full size-full wp-image-8069\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/4-PSAA-Branding-UXUI-d.webp 2432w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/4-PSAA-Branding-UXUI-d-300x140.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/4-PSAA-Branding-UXUI-d-1024x478.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/4-PSAA-Branding-UXUI-d-768x359.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/4-PSAA-Branding-UXUI-d-1536x717.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/4-PSAA-Branding-UXUI-d-2048x957.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/4-PSAA-Branding-UXUI-d-18x8.webp 18w\" sizes=\"(max-width: 2432px) 100vw, 2432px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc5b499 elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-image\" data-id=\"bc5b499\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"856\" height=\"606\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/4-PSAA-Branding-UXUI-m.webp\" class=\"attachment-full size-full wp-image-8070\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/4-PSAA-Branding-UXUI-m.webp 856w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/4-PSAA-Branding-UXUI-m-300x212.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/4-PSAA-Branding-UXUI-m-768x544.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/4-PSAA-Branding-UXUI-m-18x12.webp 18w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-06645c1 e-con-full e-flex e-con e-child\" data-id=\"06645c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-57158bd e-con-full e-flex e-con e-child\" data-id=\"57158bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf317d3 elementor-widget elementor-widget-heading\" data-id=\"cf317d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">SOLUTION<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4fe225a e-con-full e-flex e-con e-child\" data-id=\"4fe225a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f456bf4 elementor-widget elementor-widget-text-editor\" data-id=\"f456bf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div data-id=\"6b9dc94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><p><strong>The Olive as a starting point for the graphic identity.<\/strong><\/p><p>If the PSAA is a celebration of Alentejo Olive Oil - which not only adds value to the national economy, but also places Portugal in the world. We owe it to the Olive. This was the insight that originated the created logo.<\/p><p>Both the tribute to the Olive and the highlighting of the acronym seemed obligatory to us, since we wanted to facilitate the reading, verbal reference and identification of the Program. The result is a harmonious identity, which blends colors and graphic elements that refer to the olive grove with the solidity and credibility of the chosen font.<\/p><p><!-- notionvc: 4d1be09b-4d8d-4c6d-8fc5-2115b50d1659 --><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f6d4fa e-con-full e-flex e-con e-child\" data-id=\"3f6d4fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19b217a elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"19b217a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2432\" height=\"1136\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/5-PSAA-Branding-UXUI-d.webp\" class=\"attachment-full size-full wp-image-8071\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/5-PSAA-Branding-UXUI-d.webp 2432w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/5-PSAA-Branding-UXUI-d-300x140.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/5-PSAA-Branding-UXUI-d-1024x478.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/5-PSAA-Branding-UXUI-d-768x359.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/5-PSAA-Branding-UXUI-d-1536x717.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/5-PSAA-Branding-UXUI-d-2048x957.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/5-PSAA-Branding-UXUI-d-18x8.webp 18w\" sizes=\"(max-width: 2432px) 100vw, 2432px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3415ac2 elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-image\" data-id=\"3415ac2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"856\" height=\"606\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/5-PSAA-Branding-UXUI-m.webp\" class=\"attachment-full size-full wp-image-8072\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/5-PSAA-Branding-UXUI-m.webp 856w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/5-PSAA-Branding-UXUI-m-300x212.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/5-PSAA-Branding-UXUI-m-768x544.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/5-PSAA-Branding-UXUI-m-18x12.webp 18w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-42382ad e-con-full e-flex e-con e-child\" data-id=\"42382ad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d913275 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"d913275\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2432\" height=\"1136\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/6-PSAA-Branding-UXUI-d.webp\" class=\"attachment-full size-full wp-image-8073\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/6-PSAA-Branding-UXUI-d.webp 2432w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/6-PSAA-Branding-UXUI-d-300x140.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/6-PSAA-Branding-UXUI-d-1024x478.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/6-PSAA-Branding-UXUI-d-768x359.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/6-PSAA-Branding-UXUI-d-1536x717.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/6-PSAA-Branding-UXUI-d-2048x957.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/6-PSAA-Branding-UXUI-d-18x8.webp 18w\" sizes=\"(max-width: 2432px) 100vw, 2432px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ab5314 elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-image\" data-id=\"3ab5314\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"856\" height=\"856\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/6-PSAA-Branding-UXUI-m.webp\" class=\"attachment-full size-full wp-image-8074\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/6-PSAA-Branding-UXUI-m.webp 856w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/6-PSAA-Branding-UXUI-m-300x300.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/6-PSAA-Branding-UXUI-m-150x150.webp 150w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/6-PSAA-Branding-UXUI-m-768x768.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/6-PSAA-Branding-UXUI-m-12x12.webp 12w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c970566 e-con-full e-flex e-con e-child\" data-id=\"c970566\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8a13710 e-con-full e-flex e-con e-child\" data-id=\"8a13710\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fc1a977 elementor-widget elementor-widget-heading\" data-id=\"fc1a977\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">RESULT<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f81b551 e-con-full e-flex e-con e-child\" data-id=\"f81b551\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12e8e42 elementor-widget elementor-widget-text-editor\" data-id=\"12e8e42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div data-id=\"6b9dc94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><p><strong><span class=\"notion-enable-hover\" data-token-index=\"0\">UX UI: The importance of mobile-friendly.<\/span><\/strong><!-- notionvc: 99a3d225-423d-4c62-aecb-910821660965 --><\/p><p>The website was built based on UX\/UI best practices, with simple and accessible navigation, a well-defined information architecture and a color palette related to the olive sector. Given the dominance of mobile traffic, the user experience on mobile devices was a priority.<\/p><p>The overall performance of the website (result of content loading time, ease of reading, text formatting or design\/size of CTAs) had to be as best on mobile as it was on desktop.<\/p><p>At the same time, an iconography was developed that on different pages of the website, is used in order to facilitate the decoding of the content.<\/p><p><!-- notionvc: 308ef799-570c-4210-9430-ec49a2d3d05e --><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ed9bda1 e-con-full e-flex e-con e-child\" data-id=\"ed9bda1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3de44bd elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"3de44bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2432\" height=\"1136\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/7-PSAA-Branding-UXUI-d.webp\" class=\"attachment-full size-full wp-image-8075\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/7-PSAA-Branding-UXUI-d.webp 2432w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/7-PSAA-Branding-UXUI-d-300x140.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/7-PSAA-Branding-UXUI-d-1024x478.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/7-PSAA-Branding-UXUI-d-768x359.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/7-PSAA-Branding-UXUI-d-1536x717.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/7-PSAA-Branding-UXUI-d-2048x957.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/7-PSAA-Branding-UXUI-d-18x8.webp 18w\" sizes=\"(max-width: 2432px) 100vw, 2432px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1db382 elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-image\" data-id=\"c1db382\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"856\" height=\"1402\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/7-PSAA-Branding-UXUI-m.webp\" class=\"attachment-full size-full wp-image-8076\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/7-PSAA-Branding-UXUI-m.webp 856w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/7-PSAA-Branding-UXUI-m-183x300.webp 183w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/7-PSAA-Branding-UXUI-m-625x1024.webp 625w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/7-PSAA-Branding-UXUI-m-768x1258.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/7-PSAA-Branding-UXUI-m-7x12.webp 7w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0d47e7c e-con-full e-flex e-con e-child\" data-id=\"0d47e7c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4cc03aa elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"4cc03aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2432\" height=\"1136\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/8-PSAA-Branding-UXUI-d.webp\" class=\"attachment-full size-full wp-image-8077\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/8-PSAA-Branding-UXUI-d.webp 2432w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/8-PSAA-Branding-UXUI-d-300x140.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/8-PSAA-Branding-UXUI-d-1024x478.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/8-PSAA-Branding-UXUI-d-768x359.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/8-PSAA-Branding-UXUI-d-1536x717.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/8-PSAA-Branding-UXUI-d-2048x957.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/8-PSAA-Branding-UXUI-d-18x8.webp 18w\" sizes=\"(max-width: 2432px) 100vw, 2432px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91f301a elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-image\" data-id=\"91f301a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"856\" height=\"856\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/8-PSAA-Branding-UXUI-m.webp\" class=\"attachment-full size-full wp-image-8078\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/8-PSAA-Branding-UXUI-m.webp 856w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/8-PSAA-Branding-UXUI-m-300x300.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/8-PSAA-Branding-UXUI-m-150x150.webp 150w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/8-PSAA-Branding-UXUI-m-768x768.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/8-PSAA-Branding-UXUI-m-12x12.webp 12w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-226d51f e-con-full e-flex e-con e-child\" data-id=\"226d51f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77bbbd8 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"77bbbd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2432\" height=\"1136\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/9-PSAA-Branding-UXUI-d.webp\" class=\"attachment-full size-full wp-image-8079\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/9-PSAA-Branding-UXUI-d.webp 2432w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/9-PSAA-Branding-UXUI-d-300x140.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/9-PSAA-Branding-UXUI-d-1024x478.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/9-PSAA-Branding-UXUI-d-768x359.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/9-PSAA-Branding-UXUI-d-1536x717.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/9-PSAA-Branding-UXUI-d-2048x957.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/9-PSAA-Branding-UXUI-d-18x8.webp 18w\" sizes=\"(max-width: 2432px) 100vw, 2432px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e858a17 elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-image\" data-id=\"e858a17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"856\" height=\"606\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/9-PSAA-Branding-UXUI-m.webp\" class=\"attachment-full size-full wp-image-8080\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/9-PSAA-Branding-UXUI-m.webp 856w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/9-PSAA-Branding-UXUI-m-300x212.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/9-PSAA-Branding-UXUI-m-768x544.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/9-PSAA-Branding-UXUI-m-18x12.webp 18w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>CASE STUDY PSAA &#8211; Branding &amp; Website Ind\u00fastria Alimentar \/ Azeite Cliente Programa de Sustentabilidade do Azeite do Alentejo \u00c2mbito CONTEXTO Pelo futuro sustent\u00e1vel do Azeite do Alentejo. O Programa de Sustentabilidade do Azeite do Alentejo (PSAA), liderado pela OLIVUM em parceria com Universidade de \u00c9vora, surgiu com a miss\u00e3o de \u201c\u2026 refor\u00e7ar a imagem [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8081,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,73,35,44,41,43,59,49,50],"tags":[60,64],"class_list":["post-7414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-case-studies","category-design","category-design-grafico","category-digital","category-identidade-de-marca","category-rebranding","category-ux-ui-design-digital","category-website-development","tag-branding","tag-ux-ui-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts\/7414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/comments?post=7414"}],"version-history":[{"count":11,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts\/7414\/revisions"}],"predecessor-version":[{"id":8088,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts\/7414\/revisions\/8088"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/media\/8081"}],"wp:attachment":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/media?parent=7414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/categories?post=7414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/tags?post=7414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}