{"id":7391,"date":"2026-01-06T12:59:11","date_gmt":"2026-01-06T12:59:11","guid":{"rendered":"https:\/\/www.shiftyouragency.com\/?p=7391"},"modified":"2026-01-08T13:18:27","modified_gmt":"2026-01-08T13:18:27","slug":"stellaxius","status":"publish","type":"post","link":"https:\/\/www.shiftyouragency.com\/en\/stellaxius\/","title":{"rendered":"Stellaxius"},"content":{"rendered":"
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CASE STUDY<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Stellaxius - Rebranding<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Industry<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Consulting<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Client<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Stellaxius<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Scope<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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  • \n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\tRebranding<\/span>, UX UI Design<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    INTRO<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Stellaxius is a Portuguese\u00a0Salesforce Consulting Boutique, specialising\u00a0in Advisory and Implementation services, with an international presence. With over 16 years of experience and a strong portfolio of clients and projects, the company has built a reputation for excellence.<\/p>

    Shift was challenged to create a brand identity that conveys solidity, clarity, innovation, and approachability, while standing out from the competition.<\/p>

    The creative solution was a bold strategic and visual leap that breaks away from the industry\u2019s conventional patterns. We developed a brand that is straightforward, accessible, experienced, and cool. A brand that embodies Stellaxius\u2019 vision for the future.<\/p>

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    CONTEXT<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Despite its strong operational capacity and well-established technical credibility, Stellaxius faced a critical positioning challenge: its visual identity had become outdated and no longer reflected its level of expertise, technical sophistication, or strategic dynamism.<\/p>

    Competing in a global market for global clients, the consultancy needed a brand identity that could stand out and generate interest.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    CHALLENGE<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    To create a new identity capable of delivering a creative, bold, and elegant solution that values and reinvents the brand\u2019s legacy, particularly by preserving and modernising the iconic star featured in both the name and original logo. At the same time, the new brand needed to reflect Stellaxius\u2019 future vision through a visual language of trust, energy, and proximity. One that would stand out in a highly competitive context of talent attraction and retention.<\/p>

    Our goal was to close the gap between image and operational reality, enabling Stellaxius to fully assert itself with its sophisticated, innovation-driven B2B audience.<\/p>

    In a market dominated by visual uniformity, conservative colour schemes, and uninspiring technical language, the new Stellaxius brand has earned its rightful place in the spotlight.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    SOLUTION<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    The creative solution was a radical strategic and visual shift. One that breaks entirely from the conventional standards of the sector. We embraced a bold and surprising approach, centred around three core principles: elegance, minimalism, and deliberate chromatic and conceptual disruption.<\/p>

    The star, a historic element in the Stellaxius name and identity, was completely reimagined in a bold visual gesture: a vibrant, unexpected pink explosion that shatters the sector\u2019s prevailing greyness and signals a renewed brand attitude.<\/p>

    The result is an identity that\u2019s more energetic, confident, and dynamic. A brand that simplifies, that is accessible, experienced, and cool, and that gives shape to Stellaxius\u2019 vision for the future.<\/p>

    A brand awarded by Pr\u00e9mios Lus\u00f3fonos da Criatividade 2025.<\/strong><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    CASE STUDY Stellaxius – Rebranding Ind\u00fastria Consultoria Cliente Stellaxius \u00c2mbito INTRO A Stellaxius \u00e9 uma consultora em Salesforce portuguesa, especializada em Advisory and Implementation services e de dimens\u00e3o internacional. Com mais de 16 anos de experi\u00eancia e um portf\u00f3lio robusto de clientes e projetos, a empresa construiu uma reputa\u00e7\u00e3o de excel\u00eancia. O desafio para a […]<\/p>\n","protected":false},"author":1,"featured_media":7953,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,42,73,35,44,41,43,59,49,50],"tags":[72,64],"class_list":["post-7391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-arquitetura-de-marca","category-case-studies","category-design","category-design-grafico","category-digital","category-identidade-de-marca","category-rebranding","category-ux-ui-design-digital","category-website-development","tag-rebranding","tag-ux-ui-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts\/7391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/comments?post=7391"}],"version-history":[{"count":17,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts\/7391\/revisions"}],"predecessor-version":[{"id":7963,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts\/7391\/revisions\/7963"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/media\/7953"}],"wp:attachment":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/media?parent=7391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/categories?post=7391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/tags?post=7391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}