{"id":7376,"date":"2026-01-06T12:39:32","date_gmt":"2026-01-06T12:39:32","guid":{"rendered":"https:\/\/www.shiftyouragency.com\/?p=7376"},"modified":"2026-01-13T19:09:37","modified_gmt":"2026-01-13T19:09:37","slug":"twelve-indoor-padel","status":"publish","type":"post","link":"https:\/\/www.shiftyouragency.com\/en\/twelve-indoor-padel\/","title":{"rendered":"Twelve Indoor Padel"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"7376\" class=\"elementor elementor-7376\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36a5de3 e-flex e-con-boxed e-con e-parent\" data-id=\"36a5de3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1699531 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"1699531\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:200}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1eca767 elementor-widget elementor-widget-heading\" data-id=\"1eca767\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">CASE STUDY<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39fb526 elementor-widget elementor-widget-heading\" data-id=\"39fb526\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Twelve Indoor Padel - Rebranding<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fd3d67b e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"fd3d67b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:100}\">\n\t\t<div class=\"elementor-element elementor-element-91ff7aa e-con-full e-flex e-con e-child\" data-id=\"91ff7aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-857b6fd elementor-widget elementor-widget-heading\" data-id=\"857b6fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Industry<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa3d1dd elementor-widget elementor-widget-heading\" data-id=\"fa3d1dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Sports \/ Padel<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39cd4c8 e-con-full e-flex e-con e-child\" data-id=\"39cd4c8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7508736 elementor-widget elementor-widget-heading\" data-id=\"7508736\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Client<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a24b2e elementor-widget elementor-widget-heading\" data-id=\"3a24b2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Twelve Indoor Padel<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-28205ec e-con-full e-flex e-con e-child\" data-id=\"28205ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cd3c77b elementor-widget elementor-widget-heading\" data-id=\"cd3c77b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Scope<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8ab4c3 elementor-widget elementor-widget-post-info\" data-id=\"f8ab4c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-a294038 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Branding<\/span>, <span class=\"elementor-post-info__terms-list-item\">Space Branding<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eb05d1b e-con-full e-flex e-con e-child\" data-id=\"eb05d1b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d87f539 elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile elementor-invisible elementor-widget elementor-widget-image\" data-id=\"d87f539\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"814\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/1-Twelve-IndoorPadel-Branding-d.webp\" class=\"attachment-full size-full wp-image-8115\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/1-Twelve-IndoorPadel-Branding-d.webp 2560w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/1-Twelve-IndoorPadel-Branding-d-300x95.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/1-Twelve-IndoorPadel-Branding-d-1024x326.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/1-Twelve-IndoorPadel-Branding-d-768x244.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/1-Twelve-IndoorPadel-Branding-d-1536x488.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/1-Twelve-IndoorPadel-Branding-d-2048x651.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/1-Twelve-IndoorPadel-Branding-d-18x6.webp 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78962e9 elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-widget elementor-widget-image\" data-id=\"78962e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"856\" height=\"1504\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/1-Twelve-IndoorPadel-Branding-m.webp\" class=\"attachment-full size-full wp-image-8116\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/1-Twelve-IndoorPadel-Branding-m.webp 856w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/1-Twelve-IndoorPadel-Branding-m-171x300.webp 171w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/1-Twelve-IndoorPadel-Branding-m-583x1024.webp 583w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/1-Twelve-IndoorPadel-Branding-m-768x1349.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/1-Twelve-IndoorPadel-Branding-m-7x12.webp 7w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9427dc1 e-flex e-con-boxed e-con e-parent\" data-id=\"9427dc1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-42fe8f4 e-con-full e-flex e-con e-child\" data-id=\"42fe8f4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3be735d e-con-full e-flex e-con e-child\" data-id=\"3be735d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c02fdf7 elementor-widget elementor-widget-heading\" data-id=\"c02fdf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">INTRO<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76d4271 e-con-full e-flex e-con e-child\" data-id=\"76d4271\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c009cce elementor-widget elementor-widget-text-editor\" data-id=\"c009cce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b9dc94 elementor-widget elementor-widget-text-editor\" data-id=\"6b9dc94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><p>12 metres is what elevates your game.<\/p><p>Three padel enthusiasts came together to create a premium indoor complex south of the Tagus River. Shift was the agency responsible for the Club\u2019s branding, a project that was recognised with a trophy at the Lusophone Creativity Awards.<\/p><p><!-- notionvc: d3e9dc37-5c09-432d-bf9e-9d569b53a45f --><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20670c5 e-con-full e-flex e-con e-child\" data-id=\"20670c5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ce7812 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"7ce7812\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1136\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/2-Twelve-IndoorPadel-Branding-d.webp\" class=\"attachment-full size-full wp-image-8117\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/2-Twelve-IndoorPadel-Branding-d.webp 2560w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/2-Twelve-IndoorPadel-Branding-d-300x133.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/2-Twelve-IndoorPadel-Branding-d-1024x454.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/2-Twelve-IndoorPadel-Branding-d-768x341.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/2-Twelve-IndoorPadel-Branding-d-1536x682.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/2-Twelve-IndoorPadel-Branding-d-2048x909.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/2-Twelve-IndoorPadel-Branding-d-18x8.webp 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eab4e76 elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-image\" data-id=\"eab4e76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"856\" height=\"560\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/2-Twelve-IndoorPadel-Branding-m.webp\" class=\"attachment-full size-full wp-image-8118\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/2-Twelve-IndoorPadel-Branding-m.webp 856w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/2-Twelve-IndoorPadel-Branding-m-300x196.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/2-Twelve-IndoorPadel-Branding-m-768x502.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/2-Twelve-IndoorPadel-Branding-m-18x12.webp 18w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b6e65d e-con-full e-flex e-con e-child\" data-id=\"7b6e65d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3de81b5 e-con-full e-flex e-con e-child\" data-id=\"3de81b5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-100234a elementor-widget elementor-widget-heading\" data-id=\"100234a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">CONTEXT<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5468c6f e-con-full e-flex e-con e-child\" data-id=\"5468c6f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-919a81a elementor-widget elementor-widget-text-editor\" data-id=\"919a81a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b9dc94 elementor-widget elementor-widget-text-editor\" data-id=\"6b9dc94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><p>As a collective and social sport, padel is probably one of the fastest-growing sports today. At the same time, Montijo is one of the municipalities within the Lisbon metropolitan area experiencing the strongest growth in residential development. Taking advantage of the opportunity to create a space dedicated to the sport in a municipality undergoing significant expansion, Twelve Indoor Padel was born.<\/p><p>Benefiting from its status as the most recent indoor padel complex south of the Tagus River, it stands out for having one of the highest ceilings in the country. Twelve metres of height allow players to fully maximise their game. Eight courts provide the stage to do so.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bed6faf e-con-full e-flex e-con e-child\" data-id=\"bed6faf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c47082 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"3c47082\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1136\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/3-Twelve-IndoorPadel-Branding-d.webp\" class=\"attachment-full size-full wp-image-8119\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/3-Twelve-IndoorPadel-Branding-d.webp 2560w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/3-Twelve-IndoorPadel-Branding-d-300x133.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/3-Twelve-IndoorPadel-Branding-d-1024x454.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/3-Twelve-IndoorPadel-Branding-d-768x341.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/3-Twelve-IndoorPadel-Branding-d-1536x682.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/3-Twelve-IndoorPadel-Branding-d-2048x909.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/3-Twelve-IndoorPadel-Branding-d-18x8.webp 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f926ccf elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-image\" data-id=\"f926ccf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"856\" height=\"560\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/3-Twelve-IndoorPadel-Branding-m.webp\" class=\"attachment-full size-full wp-image-8120\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/3-Twelve-IndoorPadel-Branding-m.webp 856w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/3-Twelve-IndoorPadel-Branding-m-300x196.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/3-Twelve-IndoorPadel-Branding-m-768x502.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/3-Twelve-IndoorPadel-Branding-m-18x12.webp 18w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10d1b3a e-con-full e-flex e-con e-child\" data-id=\"10d1b3a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3f4e3fa e-con-full e-flex e-con e-child\" data-id=\"3f4e3fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0aec8c4 elementor-widget elementor-widget-heading\" data-id=\"0aec8c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">CHALLENGE<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-255d562 e-con-full e-flex e-con e-child\" data-id=\"255d562\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-926d667 elementor-widget elementor-widget-text-editor\" data-id=\"926d667\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div data-id=\"6b9dc94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><p><strong>Crafting a unique experience.<\/strong><\/p><p>The strong retention capacity that padel demonstrates was both an opportunity and a challenge. An opportunity because there was a clear market for Twelve; a challenge due to the strong relationships many players have with clubs they already know.<\/p><p>The challenge, therefore, was to create a brand and a signature capable of positioning the sport and establishing the club within its geographic context. To achieve this, it was essential to gain an in-depth understanding of the business, the target audience (their behaviours and expectations), and the unique selling proposition of Twelve Indoor Padel.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-df6fed8 e-con-full e-flex e-con e-child\" data-id=\"df6fed8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7229e07 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"7229e07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2432\" height=\"1136\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/4-Twelve-IndoorPadel-Branding-d.webp\" class=\"attachment-full size-full wp-image-8121\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/4-Twelve-IndoorPadel-Branding-d.webp 2432w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/4-Twelve-IndoorPadel-Branding-d-300x140.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/4-Twelve-IndoorPadel-Branding-d-1024x478.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/4-Twelve-IndoorPadel-Branding-d-768x359.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/4-Twelve-IndoorPadel-Branding-d-1536x717.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/4-Twelve-IndoorPadel-Branding-d-2048x957.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/4-Twelve-IndoorPadel-Branding-d-18x8.webp 18w\" sizes=\"(max-width: 2432px) 100vw, 2432px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b1b1f2 elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-image\" data-id=\"3b1b1f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"856\" height=\"560\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/4-Twelve-IndoorPadel-Branding-m.webp\" class=\"attachment-full size-full wp-image-8122\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/4-Twelve-IndoorPadel-Branding-m.webp 856w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/4-Twelve-IndoorPadel-Branding-m-300x196.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/4-Twelve-IndoorPadel-Branding-m-768x502.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/4-Twelve-IndoorPadel-Branding-m-18x12.webp 18w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d02402 e-con-full e-flex e-con e-child\" data-id=\"5d02402\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4adfbc5 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"4adfbc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2432\" height=\"1136\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/5-Twelve-IndoorPadel-Branding-d.webp\" class=\"attachment-full size-full wp-image-8123\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/5-Twelve-IndoorPadel-Branding-d.webp 2432w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/5-Twelve-IndoorPadel-Branding-d-300x140.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/5-Twelve-IndoorPadel-Branding-d-1024x478.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/5-Twelve-IndoorPadel-Branding-d-768x359.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/5-Twelve-IndoorPadel-Branding-d-1536x717.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/5-Twelve-IndoorPadel-Branding-d-2048x957.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/5-Twelve-IndoorPadel-Branding-d-18x8.webp 18w\" sizes=\"(max-width: 2432px) 100vw, 2432px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7541e8c elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-image\" data-id=\"7541e8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"792\" height=\"560\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/5-Twelve-IndoorPadel-Branding-m.webp\" class=\"attachment-full size-full wp-image-8124\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/5-Twelve-IndoorPadel-Branding-m.webp 792w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/5-Twelve-IndoorPadel-Branding-m-300x212.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/5-Twelve-IndoorPadel-Branding-m-768x543.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/5-Twelve-IndoorPadel-Branding-m-18x12.webp 18w\" sizes=\"(max-width: 792px) 100vw, 792px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4bb9aae e-con-full e-flex e-con e-child\" data-id=\"4bb9aae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-304a461 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"304a461\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2432\" height=\"1036\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/6-Twelve-IndoorPadel-Branding-d.webp\" class=\"attachment-full size-full wp-image-8125\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/6-Twelve-IndoorPadel-Branding-d.webp 2432w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/6-Twelve-IndoorPadel-Branding-d-300x128.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/6-Twelve-IndoorPadel-Branding-d-1024x436.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/6-Twelve-IndoorPadel-Branding-d-768x327.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/6-Twelve-IndoorPadel-Branding-d-1536x654.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/6-Twelve-IndoorPadel-Branding-d-2048x872.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/6-Twelve-IndoorPadel-Branding-d-18x8.webp 18w\" sizes=\"(max-width: 2432px) 100vw, 2432px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc5fa30 elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-image\" data-id=\"fc5fa30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"856\" height=\"456\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/6-Twelve-IndoorPadel-Branding-m.webp\" class=\"attachment-full size-full wp-image-8126\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/6-Twelve-IndoorPadel-Branding-m.webp 856w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/6-Twelve-IndoorPadel-Branding-m-300x160.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/6-Twelve-IndoorPadel-Branding-m-768x409.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/6-Twelve-IndoorPadel-Branding-m-18x10.webp 18w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3aed57e e-con-full e-flex e-con e-child\" data-id=\"3aed57e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ab3036d e-con-full e-flex e-con e-child\" data-id=\"ab3036d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-829b662 elementor-widget elementor-widget-heading\" data-id=\"829b662\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">SOLUTION<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-031b045 e-con-full e-flex e-con e-child\" data-id=\"031b045\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3edda17 elementor-widget elementor-widget-text-editor\" data-id=\"3edda17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div data-id=\"6b9dc94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><p><strong>A brand built on play and connection.<\/strong><\/p><p>The logo is inspired by the height of the courts, with the twelve metres represented vertically through Roman numerals (XII). It is also influenced by the dynamics of the game itself, with the four endpoints of the \u201cX\u201d symbolising the four players and the movement of play.<\/p><p>The chosen typography features subtle details that allude to the speed of the sport. The different colours within the palette reflect the diversity of audiences and playing levels within the target group, as the club is accessible to all padel enthusiasts.<\/p><p>Height, scale, agility, strength, dynamic innovation and diversity were the guiding principles.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e7a2bdb e-con-full e-flex e-con e-child\" data-id=\"e7a2bdb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f6eb14 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"7f6eb14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2432\" height=\"1136\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/7-Twelve-IndoorPadel-Branding-d.webp\" class=\"attachment-full size-full wp-image-8127\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/7-Twelve-IndoorPadel-Branding-d.webp 2432w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/7-Twelve-IndoorPadel-Branding-d-300x140.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/7-Twelve-IndoorPadel-Branding-d-1024x478.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/7-Twelve-IndoorPadel-Branding-d-768x359.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/7-Twelve-IndoorPadel-Branding-d-1536x717.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/7-Twelve-IndoorPadel-Branding-d-2048x957.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/7-Twelve-IndoorPadel-Branding-d-18x8.webp 18w\" sizes=\"(max-width: 2432px) 100vw, 2432px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5776b19 elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-image\" data-id=\"5776b19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"856\" height=\"560\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/7-Twelve-IndoorPadel-Branding-m.webp\" class=\"attachment-full size-full wp-image-8128\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/7-Twelve-IndoorPadel-Branding-m.webp 856w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/7-Twelve-IndoorPadel-Branding-m-300x196.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/7-Twelve-IndoorPadel-Branding-m-768x502.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/7-Twelve-IndoorPadel-Branding-m-18x12.webp 18w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ba8404 e-con-full e-flex e-con e-child\" data-id=\"0ba8404\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f9b2df4 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"f9b2df4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2432\" height=\"1136\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/8-Twelve-IndoorPadel-Branding-d.webp\" class=\"attachment-full size-full wp-image-8129\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/8-Twelve-IndoorPadel-Branding-d.webp 2432w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/8-Twelve-IndoorPadel-Branding-d-300x140.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/8-Twelve-IndoorPadel-Branding-d-1024x478.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/8-Twelve-IndoorPadel-Branding-d-768x359.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/8-Twelve-IndoorPadel-Branding-d-1536x717.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/8-Twelve-IndoorPadel-Branding-d-2048x957.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/8-Twelve-IndoorPadel-Branding-d-18x8.webp 18w\" sizes=\"(max-width: 2432px) 100vw, 2432px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f450260 elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-image\" data-id=\"f450260\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"856\" height=\"1712\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/8-Twelve-IndoorPadel-Branding-m.webp\" class=\"attachment-full size-full wp-image-8141\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/8-Twelve-IndoorPadel-Branding-m.webp 856w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/8-Twelve-IndoorPadel-Branding-m-150x300.webp 150w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/8-Twelve-IndoorPadel-Branding-m-512x1024.webp 512w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/8-Twelve-IndoorPadel-Branding-m-768x1536.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/8-Twelve-IndoorPadel-Branding-m-6x12.webp 6w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a4c190 e-con-full e-flex e-con e-child\" data-id=\"8a4c190\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-498b6e6 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"498b6e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2432\" height=\"1136\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/9-Twelve-IndoorPadel-Branding-d.webp\" class=\"attachment-full size-full wp-image-8131\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/9-Twelve-IndoorPadel-Branding-d.webp 2432w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/9-Twelve-IndoorPadel-Branding-d-300x140.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/9-Twelve-IndoorPadel-Branding-d-1024x478.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/9-Twelve-IndoorPadel-Branding-d-768x359.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/9-Twelve-IndoorPadel-Branding-d-1536x717.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/9-Twelve-IndoorPadel-Branding-d-2048x957.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/9-Twelve-IndoorPadel-Branding-d-18x8.webp 18w\" sizes=\"(max-width: 2432px) 100vw, 2432px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c2fd7f elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-image\" data-id=\"3c2fd7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"856\" height=\"560\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/9-Twelve-IndoorPadel-Branding-m.webp\" class=\"attachment-full size-full wp-image-8132\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/9-Twelve-IndoorPadel-Branding-m.webp 856w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/9-Twelve-IndoorPadel-Branding-m-300x196.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/9-Twelve-IndoorPadel-Branding-m-768x502.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/9-Twelve-IndoorPadel-Branding-m-18x12.webp 18w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c79f38 e-con-full e-flex e-con e-child\" data-id=\"5c79f38\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1346ac4 e-con-full e-flex e-con e-child\" data-id=\"1346ac4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-99fc3c7 elementor-widget elementor-widget-heading\" data-id=\"99fc3c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">RESULT<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20d1d9a e-con-full e-flex e-con e-child\" data-id=\"20d1d9a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-441cd9f elementor-widget elementor-widget-text-editor\" data-id=\"441cd9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div data-id=\"6b9dc94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><p>The tagline reinforces the courts\u2019 main distinguishing feature, making a subtle reference to their twelve-metre height. While evoking the scale of the space, it also alludes to the club\u2019s overall quality \u2014 from its WPT courts to the coaching team and the facilities.<\/p><p>The project was recognised by the <a href=\"https:\/\/www.premioslusofonos.com\/\" target=\"_blank\" rel=\"noopener\">Lusophone Creativity Awards<\/a>, receiving a Bronze award in the Design\/Branding category.<\/p><p><!-- notionvc: 7ff511a1-6178-4817-a075-135c4a702a77 --><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d3dc5f e-con-full e-flex e-con e-child\" data-id=\"8d3dc5f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c4061ce elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"c4061ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2432\" height=\"1136\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/10-Twelve-IndoorPadel-Branding-d.webp\" class=\"attachment-full size-full wp-image-8133\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/10-Twelve-IndoorPadel-Branding-d.webp 2432w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/10-Twelve-IndoorPadel-Branding-d-300x140.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/10-Twelve-IndoorPadel-Branding-d-1024x478.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/10-Twelve-IndoorPadel-Branding-d-768x359.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/10-Twelve-IndoorPadel-Branding-d-1536x717.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/10-Twelve-IndoorPadel-Branding-d-2048x957.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/10-Twelve-IndoorPadel-Branding-d-18x8.webp 18w\" sizes=\"(max-width: 2432px) 100vw, 2432px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9d7432 elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-image\" data-id=\"d9d7432\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"856\" height=\"1712\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/10-Twelve-IndoorPadel-Branding-m.webp\" class=\"attachment-full size-full wp-image-8142\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/10-Twelve-IndoorPadel-Branding-m.webp 856w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/10-Twelve-IndoorPadel-Branding-m-150x300.webp 150w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/10-Twelve-IndoorPadel-Branding-m-512x1024.webp 512w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/10-Twelve-IndoorPadel-Branding-m-768x1536.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/10-Twelve-IndoorPadel-Branding-m-6x12.webp 6w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ef0fc44 e-con-full e-flex e-con e-child\" data-id=\"ef0fc44\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00aa94b elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"00aa94b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2432\" height=\"1080\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/11-Twelve-IndoorPadel-Branding-d.webp\" class=\"attachment-full size-full wp-image-8135\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/11-Twelve-IndoorPadel-Branding-d.webp 2432w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/11-Twelve-IndoorPadel-Branding-d-300x133.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/11-Twelve-IndoorPadel-Branding-d-1024x455.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/11-Twelve-IndoorPadel-Branding-d-768x341.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/11-Twelve-IndoorPadel-Branding-d-1536x682.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/11-Twelve-IndoorPadel-Branding-d-2048x909.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/11-Twelve-IndoorPadel-Branding-d-18x8.webp 18w\" sizes=\"(max-width: 2432px) 100vw, 2432px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dc8418 elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-image\" data-id=\"2dc8418\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"856\" height=\"560\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/11-Twelve-IndoorPadel-Branding-m.webp\" class=\"attachment-full size-full wp-image-8136\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/11-Twelve-IndoorPadel-Branding-m.webp 856w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/11-Twelve-IndoorPadel-Branding-m-300x196.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/11-Twelve-IndoorPadel-Branding-m-768x502.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/11-Twelve-IndoorPadel-Branding-m-18x12.webp 18w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e264a22 e-con-full e-flex e-con e-child\" data-id=\"e264a22\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c74f038 e-con-full e-flex e-con e-child\" data-id=\"c74f038\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48b782d elementor-widget elementor-widget-heading\" data-id=\"48b782d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Feedback<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f36b98 e-con-full e-flex e-con e-child\" data-id=\"4f36b98\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9455832 elementor-widget elementor-widget-text-editor\" data-id=\"9455832\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div data-id=\"6b9dc94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<p>\u201cShift's immersion in the project and the business was fundamental, which, combined with the creativity of the team, made the result far exceed our expectations.\u201d<\/p>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e64ef6 elementor-widget elementor-widget-text-editor\" data-id=\"6e64ef6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div data-id=\"6b9dc94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><p><strong>Filipe Ara\u00fajo<\/strong><br \/>Founder &#8211; Twelve<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>CASE STUDY Twelve Indoor Padel &#8211; Rebranding Ind\u00fastria Sports \/ Padel Cliente Twelve Indoor Padel \u00c2mbito INTRO 12 s\u00e3o os metros que elevam o (teu) jogo. Tr\u00eas amantes de Padel juntaram-se para criar um complexo premium indoor a sul do Tejo. A Shift foi a ag\u00eancia respons\u00e1vel pelo Branding do Clube, cujo resultado mereceu uma [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8137,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,73,35,44,43,59,46],"tags":[60,66],"class_list":["post-7376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-case-studies","category-design","category-design-grafico","category-identidade-de-marca","category-rebranding","category-space-branding-design","tag-branding","tag-space-branding"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts\/7376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/comments?post=7376"}],"version-history":[{"count":38,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts\/7376\/revisions"}],"predecessor-version":[{"id":8724,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts\/7376\/revisions\/8724"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/media\/8137"}],"wp:attachment":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/media?parent=7376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/categories?post=7376"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/tags?post=7376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}