{"id":6934,"date":"2025-12-01T00:00:40","date_gmt":"2025-12-01T00:00:40","guid":{"rendered":"https:\/\/www.shiftyouragency.com\/?p=6934"},"modified":"2026-01-07T15:34:01","modified_gmt":"2026-01-07T15:34:01","slug":"map-group","status":"publish","type":"post","link":"https:\/\/www.shiftyouragency.com\/en\/map-group\/","title":{"rendered":"MAP Group"},"content":{"rendered":"
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CASE STUDY<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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MAP Group - Rebranding<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Industry<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Engineering and Construction<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Client<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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MAP Group<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Scope<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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  • \n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\tRebranding<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    CONTEXT<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
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    10 Years Building a Group<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    MAP Engenharia is a company dedicated to the construction, renovation, and rehabilitation of real estate projects. Since its founding in 2013, MAP has accumulated experience and a portfolio in various areas\u2014residential, retail\/commercial, offices, hospitality, and industrial\/logistics, in both the private and public sectors\u2014establishing itself as a reference company in the industry.<\/p>

    In 2024, following consistent evolution in the national market and sustained annual growth, the company decided to reorganize its business to enhance results, consolidate its market presence, and create awareness. This reorganization gave rise to MAP Group, new business areas, and the companies they represent.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    CHALLENGE<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
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    Preserve and Design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    More than a rebranding, this new moment in MAP\u2019s history required the definition of a Brand Architecture and Identity System that reflected the company\u2019s new structure and allowed for the communication of all its areas of activity and expertise.<\/p>

    With over 10 years of operation, there was heritage to preserve. MAP Engenharia now gave rise to a larger Group that maintained the founding values\u2014trust, quality, commitment, and value enhancement\u2014that the new image should inspire.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    SOLUTION<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
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    A Brand with Foundations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Maintaining the connection with MAP Engenharia and seeking to benefit from the reputation already established, a Monolithic Brand Architecture System was defined to encompass the vast majority of the business units.<\/p>

    The main brand references were preserved but reinterpreted and redesigned to reflect the solidity, competence, and innovation that characterize the Group.
    In addition to the institutional brand\u2014MAP Group\u2014there are six business units: MAP Engenharia e Constru\u00e7\u00e3o, MAP Spaces, MAP Property Services, MAP Real Estate, MAP Capital, and VILLAS, whose identity was also developed by Shift.<\/p>

    Although VILLAS is an integral part of the Group, it is not included in the Monolithic System due to its specificities and different communication needs.
    Shift was responsible for the Strategy and Rebranding project, marking this moment in MAP\u2019s history and addressing the current business and communication objectives of the Group.<\/p>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    CASE STUDY MAP Group – Rebranding Ind\u00fastria Engenharia e Constru\u00e7\u00e3o Cliente MAP Group \u00c2mbito CONTEXTO 10 anos a Construir um grupo A MAP Engenharia \u00e9 uma empresa de constru\u00e7\u00e3o, remodela\u00e7\u00e3o e reabilita\u00e7\u00e3o de projetos imobili\u00e1rios. Desde 2013, altura em foi fundada, que a MAP acumula experi\u00eancia e portf\u00f3lio em diversas \u00e1reas – residencial, retalho\/comercial, escrit\u00f3rios, […]<\/p>\n","protected":false},"author":1,"featured_media":7742,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,42,73,35,43,59,46],"tags":[72],"class_list":["post-6934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-arquitetura-de-marca","category-case-studies","category-design","category-identidade-de-marca","category-rebranding","category-space-branding-design","tag-rebranding"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts\/6934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/comments?post=6934"}],"version-history":[{"count":19,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts\/6934\/revisions"}],"predecessor-version":[{"id":7746,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts\/6934\/revisions\/7746"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/media\/7742"}],"wp:attachment":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/media?parent=6934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/categories?post=6934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/tags?post=6934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}