{"id":6841,"date":"2025-12-01T00:00:28","date_gmt":"2025-12-01T00:00:28","guid":{"rendered":"https:\/\/www.shiftyouragency.com\/?p=6841"},"modified":"2026-01-13T19:13:02","modified_gmt":"2026-01-13T19:13:02","slug":"nvg-discovery","status":"publish","type":"post","link":"https:\/\/www.shiftyouragency.com\/en\/nvg-discovery\/","title":{"rendered":"Discovery"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"6841\" class=\"elementor elementor-6841\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3effd4 e-flex e-con-boxed e-con e-parent\" data-id=\"a3effd4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d7acbb6 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"d7acbb6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:200}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c781ed elementor-widget elementor-widget-heading\" data-id=\"1c781ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">CASE STUDY<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3eb495e elementor-widget elementor-widget-heading\" data-id=\"3eb495e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Navigator Discovery - Campanha Digital<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-96616b6 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"96616b6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:100}\">\n\t\t<div class=\"elementor-element elementor-element-a1f0901 e-con-full e-flex e-con e-child\" data-id=\"a1f0901\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa8c9f9 elementor-widget elementor-widget-heading\" data-id=\"fa8c9f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Industry<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5176761 elementor-widget elementor-widget-heading\" data-id=\"5176761\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Paper<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-922a807 e-con-full e-flex e-con e-child\" data-id=\"922a807\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-984154b elementor-widget elementor-widget-heading\" data-id=\"984154b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Client<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1b0319 elementor-widget elementor-widget-heading\" data-id=\"c1b0319\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">The Navigator Company<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11f2d69 e-con-full e-flex e-con e-child\" data-id=\"11f2d69\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e537e26 elementor-widget elementor-widget-heading\" data-id=\"e537e26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Scope<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba90a89 elementor-widget elementor-widget-post-info\" data-id=\"ba90a89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-a294038 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Digital<\/span>, <span class=\"elementor-post-info__terms-list-item\">UX UI Design<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-83d7f9b e-con-full e-flex e-con e-child\" data-id=\"83d7f9b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d573a1d elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile elementor-invisible elementor-widget elementor-widget-image\" data-id=\"d573a1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2432\" height=\"1087\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/1-Navigator-Discovery-Campanha-Digital-d.webp\" class=\"attachment-full size-full wp-image-7806\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/1-Navigator-Discovery-Campanha-Digital-d.webp 2432w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/1-Navigator-Discovery-Campanha-Digital-d-300x134.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/1-Navigator-Discovery-Campanha-Digital-d-1024x458.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/1-Navigator-Discovery-Campanha-Digital-d-768x343.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/1-Navigator-Discovery-Campanha-Digital-d-1536x687.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/1-Navigator-Discovery-Campanha-Digital-d-2048x915.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/1-Navigator-Discovery-Campanha-Digital-d-18x8.webp 18w\" sizes=\"(max-width: 2432px) 100vw, 2432px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5306360 elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-widget elementor-widget-image\" data-id=\"5306360\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"856\" height=\"1088\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/1-Navigator-Discovery-Campanha-Digital-m.webp\" class=\"attachment-full size-full wp-image-7807\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/1-Navigator-Discovery-Campanha-Digital-m.webp 856w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/1-Navigator-Discovery-Campanha-Digital-m-236x300.webp 236w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/1-Navigator-Discovery-Campanha-Digital-m-806x1024.webp 806w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/1-Navigator-Discovery-Campanha-Digital-m-768x976.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/1-Navigator-Discovery-Campanha-Digital-m-9x12.webp 9w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e2a30a e-flex e-con-boxed e-con e-parent\" data-id=\"3e2a30a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5c884fb e-con-full e-flex e-con e-child\" data-id=\"5c884fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0b8c50d e-con-full e-flex e-con e-child\" data-id=\"0b8c50d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3fc1d8d elementor-widget elementor-widget-heading\" data-id=\"3fc1d8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">CONTEXT<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aea5913 elementor-widget elementor-widget-heading\" data-id=\"aea5913\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sustainability and quality are not opposites.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1455030 e-con-full e-flex e-con e-child\" data-id=\"1455030\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c77dbef elementor-widget elementor-widget-text-editor\" data-id=\"c77dbef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div data-id=\"6b9dc94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><p>This is one of the principles of Discovery, a brand of The Navigator Company, for which Shift has developed the latest digital campaign.<\/p><p><span style=\"white-space-collapse: preserve;\">It all starts with the raw material. <\/span><span style=\"white-space-collapse: preserve;\">The Navigator Company is an integrated forestry, pulp, paper, tissue and energy producer. It is also a leader in Europe and sixth in the world in the production of non-revised fine printing and writing (UWF) papers. The Navigator Company has a broad portfolio of brands and products, including Discovery Paper. <\/span><\/p><p>The <i>Eucalipto globulus<\/i> is the forest species that is at the origin of the Discovery paper. It gives this paper its unique characteristics, both in terms of efficiency and sustainability. On one hand, its fiber makes it possible to create a thicker, more resistant paper with high print quality. On another hand, it requires 40% less wood than other species to produce the same amount of paper.<\/p><p><span style=\"white-space-collapse: preserve;\">\u00a0<\/span><\/p><p>\u00a0<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-686ec57 e-con-full e-flex e-con e-child\" data-id=\"686ec57\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79d453a elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"79d453a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2432\" height=\"1080\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/2-Navigator-Discovery-Campanha-Digital-d.webp\" class=\"attachment-full size-full wp-image-7808\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/2-Navigator-Discovery-Campanha-Digital-d.webp 2432w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/2-Navigator-Discovery-Campanha-Digital-d-300x133.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/2-Navigator-Discovery-Campanha-Digital-d-1024x455.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/2-Navigator-Discovery-Campanha-Digital-d-768x341.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/2-Navigator-Discovery-Campanha-Digital-d-1536x682.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/2-Navigator-Discovery-Campanha-Digital-d-2048x909.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/2-Navigator-Discovery-Campanha-Digital-d-18x8.webp 18w\" sizes=\"(max-width: 2432px) 100vw, 2432px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-688cbcf elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-image\" data-id=\"688cbcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"856\" height=\"560\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/2-Navigator-Discovery-Campanha-Digital-m.webp\" class=\"attachment-full size-full wp-image-7809\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/2-Navigator-Discovery-Campanha-Digital-m.webp 856w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/2-Navigator-Discovery-Campanha-Digital-m-300x196.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/2-Navigator-Discovery-Campanha-Digital-m-768x502.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/2-Navigator-Discovery-Campanha-Digital-m-18x12.webp 18w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1bd9fc8 e-con-full e-flex e-con e-child\" data-id=\"1bd9fc8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7d64fad e-con-full e-flex e-con e-child\" data-id=\"7d64fad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7ebdb8 elementor-widget elementor-widget-heading\" data-id=\"a7ebdb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">CHALLENGE<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fec91a elementor-widget elementor-widget-heading\" data-id=\"0fec91a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A digital campaign about sustainability and efficiency.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2227b51 e-con-full e-flex e-con e-child\" data-id=\"2227b51\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71d266b elementor-widget elementor-widget-text-editor\" data-id=\"71d266b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div data-id=\"6b9dc94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><p>Por ter um desempenho acima da m\u00e9dia, o papel Discovery concorre com outros de gramagem superior (70g ou 75g vs 80g), sendo a escolha certa para todos os que querem gerir o seu neg\u00f3cio de forma mais sustent\u00e1vel.<\/p><p>A poupan\u00e7a de recursos que est\u00e1 na origem do produto tem consequ\u00eancias positivas para al\u00e9m das \u00f3bvias, raz\u00e3o pela qual a marca criou uma <a href=\"https:\/\/discovery-paper.com\/eco-calculator\/?lang=pt-pt\" target=\"_blank\" rel=\"noopener\" data-fpl-component=\"primitive\">Calculadora<\/a> onde o cliente pode ver onde e quanto poderia poupar ao escolher Discovery. Os resultados estimam os ganhos em termos de transporte, lixo, madeira ou stock de CO2.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b00b974 e-con-full e-flex e-con e-child\" data-id=\"b00b974\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ecd10a elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"8ecd10a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2432\" height=\"1136\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/3-Navigator-Discovery-Campanha-Digital-d.webp\" class=\"attachment-full size-full wp-image-7810\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/3-Navigator-Discovery-Campanha-Digital-d.webp 2432w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/3-Navigator-Discovery-Campanha-Digital-d-300x140.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/3-Navigator-Discovery-Campanha-Digital-d-1024x478.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/3-Navigator-Discovery-Campanha-Digital-d-768x359.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/3-Navigator-Discovery-Campanha-Digital-d-1536x717.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/3-Navigator-Discovery-Campanha-Digital-d-2048x957.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/3-Navigator-Discovery-Campanha-Digital-d-18x8.webp 18w\" sizes=\"(max-width: 2432px) 100vw, 2432px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56b736d elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-image\" data-id=\"56b736d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"856\" height=\"544\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/3-Navigator-Discovery-Campanha-Digital-m.webp\" class=\"attachment-full size-full wp-image-7811\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/3-Navigator-Discovery-Campanha-Digital-m.webp 856w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/3-Navigator-Discovery-Campanha-Digital-m-300x191.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/3-Navigator-Discovery-Campanha-Digital-m-768x488.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/3-Navigator-Discovery-Campanha-Digital-m-18x12.webp 18w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8601c0b e-con-full e-flex e-con e-child\" data-id=\"8601c0b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4061072 e-con-full e-flex e-con e-child\" data-id=\"4061072\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8f67a5a e-con-full e-flex e-con e-child\" data-id=\"8f67a5a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00a66bd elementor-widget elementor-widget-text-editor\" data-id=\"00a66bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b9dc94 elementor-widget elementor-widget-text-editor\" data-id=\"6b9dc94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><p>Assim, como resultado da estrat\u00e9gia da marca para 2023 <br \/>havia a necessidade de desenvolver uma campanha digital, <br \/>que para al\u00e9m de refor\u00e7ar o seu posicionamento de sustentabilidade, clarificasse as vantagens do papel Discovery e possibilitasse o envolvimento do cliente.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a7cb30 elementor-widget elementor-widget-text-editor\" data-id=\"0a7cb30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b9dc94 elementor-widget elementor-widget-text-editor\" data-id=\"6b9dc94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><p>Outros objetivos espec\u00edficos constavam do briefing, sendo a Eco-calculadora, exclusiva da marca, o principal elemento a alavancar.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-38b8c26 e-con-full e-flex e-con e-child\" data-id=\"38b8c26\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c05f95e elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"c05f95e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2432\" height=\"1136\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/5-Navigator-Discovery-Campanha-Digital-d.webp\" class=\"attachment-full size-full wp-image-7814\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/5-Navigator-Discovery-Campanha-Digital-d.webp 2432w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/5-Navigator-Discovery-Campanha-Digital-d-300x140.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/5-Navigator-Discovery-Campanha-Digital-d-1024x478.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/5-Navigator-Discovery-Campanha-Digital-d-768x359.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/5-Navigator-Discovery-Campanha-Digital-d-1536x717.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/5-Navigator-Discovery-Campanha-Digital-d-2048x957.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/5-Navigator-Discovery-Campanha-Digital-d-18x8.webp 18w\" sizes=\"(max-width: 2432px) 100vw, 2432px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13bb0bd elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-image\" data-id=\"13bb0bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"856\" height=\"560\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/5-Navigator-Discovery-Campanha-Digital-m.webp\" class=\"attachment-full size-full wp-image-7815\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/5-Navigator-Discovery-Campanha-Digital-m.webp 856w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/5-Navigator-Discovery-Campanha-Digital-m-300x196.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/5-Navigator-Discovery-Campanha-Digital-m-768x502.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/5-Navigator-Discovery-Campanha-Digital-m-18x12.webp 18w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d67c7a0 e-con-full e-flex e-con e-child\" data-id=\"d67c7a0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7e32f37 e-con-full e-flex e-con e-child\" data-id=\"7e32f37\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-631b7f9 elementor-widget elementor-widget-heading\" data-id=\"631b7f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">SOLUTION<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c87d179 elementor-widget elementor-widget-heading\" data-id=\"c87d179\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Gamification<br>isn't just B2C<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d7ef46 e-con-full e-flex e-con e-child\" data-id=\"2d7ef46\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d378161 elementor-widget elementor-widget-text-editor\" data-id=\"d378161\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div data-id=\"6b9dc94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><p>Even before the creative concept and its visual key, Shift started by defining the mechanics and communication journey, meeting the objectives and target of the campaign.<\/p><p>Since the campaign aimed to involve customers, a microsite was created in which, through a gamification action, each user was eligible for incredible prizes. To play, all you had to do was do a simulation on the Eco Calculator, spin the wheel of fortune and wait for the result.<\/p><p>For the sake of consistency, the awards chosen were directly related to the brand's positioning and personality.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8caeb95 e-con-full e-flex e-con e-child\" data-id=\"8caeb95\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed6bc76 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"ed6bc76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2432\" height=\"1136\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/6-Navigator-Discovery-Campanha-Digital-d.webp\" class=\"attachment-full size-full wp-image-7816\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/6-Navigator-Discovery-Campanha-Digital-d.webp 2432w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/6-Navigator-Discovery-Campanha-Digital-d-300x140.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/6-Navigator-Discovery-Campanha-Digital-d-1024x478.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/6-Navigator-Discovery-Campanha-Digital-d-768x359.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/6-Navigator-Discovery-Campanha-Digital-d-1536x717.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/6-Navigator-Discovery-Campanha-Digital-d-2048x957.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/6-Navigator-Discovery-Campanha-Digital-d-18x8.webp 18w\" sizes=\"(max-width: 2432px) 100vw, 2432px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fca629 elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-image\" data-id=\"2fca629\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"856\" height=\"560\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/6-Navigator-Discovery-Campanha-Digital-m.webp\" class=\"attachment-full size-full wp-image-7817\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/6-Navigator-Discovery-Campanha-Digital-m.webp 856w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/6-Navigator-Discovery-Campanha-Digital-m-300x196.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/6-Navigator-Discovery-Campanha-Digital-m-768x502.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/6-Navigator-Discovery-Campanha-Digital-m-18x12.webp 18w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c81fc54 e-con-full e-flex e-con e-child\" data-id=\"c81fc54\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-94041e7 e-con-full e-flex e-con e-child\" data-id=\"94041e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9eb44b8 e-con-full e-flex e-con e-child\" data-id=\"9eb44b8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab547b4 elementor-widget elementor-widget-text-editor\" data-id=\"ab547b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b9dc94 elementor-widget elementor-widget-text-editor\" data-id=\"6b9dc94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><p>O UI do microsite fez uso de uma paleta crom\u00e1tica <br \/>que resulta da combina\u00e7\u00e3o entre as cores da marca <br \/>e outras mais adequadas \u00e0 dimens\u00e3o promocional <br \/>da campanha.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9f1773 elementor-widget elementor-widget-text-editor\" data-id=\"a9f1773\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b9dc94 elementor-widget elementor-widget-text-editor\" data-id=\"6b9dc94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><p>Tratando-se de um neg\u00f3cio maioritariamente B2B, definiram-se como canais priorit\u00e1rios o email marketing e social media. No caso do email privilegiou-se a base de dados do cliente e no que diz respeito \u00e0s redes sociais recorreu-se ao LinkedIn e Instagram.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d814bf e-con-full e-flex e-con e-child\" data-id=\"3d814bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0c04383 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"0c04383\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2432\" height=\"1136\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/7-Navigator-Discovery-Campanha-Digital-d.webp\" class=\"attachment-full size-full wp-image-7818\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/7-Navigator-Discovery-Campanha-Digital-d.webp 2432w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/7-Navigator-Discovery-Campanha-Digital-d-300x140.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/7-Navigator-Discovery-Campanha-Digital-d-1024x478.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/7-Navigator-Discovery-Campanha-Digital-d-768x359.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/7-Navigator-Discovery-Campanha-Digital-d-1536x717.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/7-Navigator-Discovery-Campanha-Digital-d-2048x957.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/7-Navigator-Discovery-Campanha-Digital-d-18x8.webp 18w\" sizes=\"(max-width: 2432px) 100vw, 2432px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca8f7bf elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-image\" data-id=\"ca8f7bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"856\" height=\"560\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/7-Navigator-Discovery-Campanha-Digital-m.webp\" class=\"attachment-full size-full wp-image-7819\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/7-Navigator-Discovery-Campanha-Digital-m.webp 856w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/7-Navigator-Discovery-Campanha-Digital-m-300x196.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/7-Navigator-Discovery-Campanha-Digital-m-768x502.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/7-Navigator-Discovery-Campanha-Digital-m-18x12.webp 18w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d0a3e82 e-con-full e-flex e-con e-child\" data-id=\"d0a3e82\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d2f5859 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"d2f5859\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2432\" height=\"1136\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/8-Navigator-Discovery-Campanha-Digital-d.webp\" class=\"attachment-full size-full wp-image-7820\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/8-Navigator-Discovery-Campanha-Digital-d.webp 2432w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/8-Navigator-Discovery-Campanha-Digital-d-300x140.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/8-Navigator-Discovery-Campanha-Digital-d-1024x478.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/8-Navigator-Discovery-Campanha-Digital-d-768x359.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/8-Navigator-Discovery-Campanha-Digital-d-1536x717.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/8-Navigator-Discovery-Campanha-Digital-d-2048x957.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/8-Navigator-Discovery-Campanha-Digital-d-18x8.webp 18w\" sizes=\"(max-width: 2432px) 100vw, 2432px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb57e77 elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-image\" data-id=\"bb57e77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"856\" height=\"1760\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/8-Navigator-Discovery-Campanha-Digital-m.webp\" class=\"attachment-full size-full wp-image-7821\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/8-Navigator-Discovery-Campanha-Digital-m.webp 856w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/8-Navigator-Discovery-Campanha-Digital-m-146x300.webp 146w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/8-Navigator-Discovery-Campanha-Digital-m-498x1024.webp 498w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/8-Navigator-Discovery-Campanha-Digital-m-768x1579.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/8-Navigator-Discovery-Campanha-Digital-m-747x1536.webp 747w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/8-Navigator-Discovery-Campanha-Digital-m-6x12.webp 6w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13ddf4d e-con-full e-flex e-con e-child\" data-id=\"13ddf4d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-90513f6 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"90513f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2432\" height=\"1136\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/9-Navigator-Discovery-Campanha-Digital-d.webp\" class=\"attachment-full size-full wp-image-7822\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/9-Navigator-Discovery-Campanha-Digital-d.webp 2432w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/9-Navigator-Discovery-Campanha-Digital-d-300x140.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/9-Navigator-Discovery-Campanha-Digital-d-1024x478.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/9-Navigator-Discovery-Campanha-Digital-d-768x359.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/9-Navigator-Discovery-Campanha-Digital-d-1536x717.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/9-Navigator-Discovery-Campanha-Digital-d-2048x957.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/9-Navigator-Discovery-Campanha-Digital-d-18x8.webp 18w\" sizes=\"(max-width: 2432px) 100vw, 2432px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44d6a98 elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-image\" data-id=\"44d6a98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"856\" height=\"560\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/9-Navigator-Discovery-Campanha-Digital-m.webp\" class=\"attachment-full size-full wp-image-7823\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/9-Navigator-Discovery-Campanha-Digital-m.webp 856w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/9-Navigator-Discovery-Campanha-Digital-m-300x196.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/9-Navigator-Discovery-Campanha-Digital-m-768x502.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/9-Navigator-Discovery-Campanha-Digital-m-18x12.webp 18w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9e7c644 e-con-full e-flex e-con e-child\" data-id=\"9e7c644\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2cc4d3d e-con-full e-flex e-con e-child\" data-id=\"2cc4d3d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84f2cc6 elementor-widget elementor-widget-heading\" data-id=\"84f2cc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">SOLUTION<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7606b5b elementor-widget elementor-widget-heading\" data-id=\"7606b5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u201cThe way of the Eco Switch. \nJoin a world where we all win.\u201d<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-554ee74 e-con-full e-flex e-con e-child\" data-id=\"554ee74\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59ea56f elementor-widget elementor-widget-text-editor\" data-id=\"59ea56f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div data-id=\"6b9dc94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><p>Inspirada pela forma de estar da marca, a Shift criou um conceito criativo que convidava todos a juntarem-se a mundo onde a sustentabilidade n\u00e3o compromete a performance, onde o ambiente e os neg\u00f3cios n\u00e3o s\u00e3o incompat\u00edveis e onde decis\u00f5es inteligentes s\u00e3o decis\u00f5es sustent\u00e1veis. Um mundo onde todos ganhamos.<\/p><p>Quando juntos, a mec\u00e2nica, conceito e claim criados permitiram conciliar os diversos objetivos da campanha:<\/p><ul role=\"list\"><li><b>Sublinhar o posicionamento<\/b> e proposta de valor da Discovery<\/li><li><b>Veicular mensagens-chave<\/b> (de sustentabilidade e performance)<\/li><li><b>Promover a utiliza\u00e7\u00e3o da Eco-Calculadora<\/b> (e a poupan\u00e7a de recursos associada)<\/li><li><b>Fomentar o envolvimento<\/b> do target com a marca<\/li><\/ul><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8cbf46a e-con-full e-flex e-con e-child\" data-id=\"8cbf46a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21e17a8 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"21e17a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2432\" height=\"1136\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/10-Navigator-Discovery-Campanha-Digital-d.webp\" class=\"attachment-full size-full wp-image-7824\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/10-Navigator-Discovery-Campanha-Digital-d.webp 2432w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/10-Navigator-Discovery-Campanha-Digital-d-300x140.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/10-Navigator-Discovery-Campanha-Digital-d-1024x478.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/10-Navigator-Discovery-Campanha-Digital-d-768x359.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/10-Navigator-Discovery-Campanha-Digital-d-1536x717.webp 1536w, 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data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2432\" height=\"1136\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/11-Navigator-Discovery-Campanha-Digital-d.webp\" class=\"attachment-full size-full wp-image-7826\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/11-Navigator-Discovery-Campanha-Digital-d.webp 2432w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/11-Navigator-Discovery-Campanha-Digital-d-300x140.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/11-Navigator-Discovery-Campanha-Digital-d-1024x478.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/11-Navigator-Discovery-Campanha-Digital-d-768x359.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/11-Navigator-Discovery-Campanha-Digital-d-1536x717.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/11-Navigator-Discovery-Campanha-Digital-d-2048x957.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/11-Navigator-Discovery-Campanha-Digital-d-18x8.webp 18w\" sizes=\"(max-width: 2432px) 100vw, 2432px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-077c181 elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-image\" data-id=\"077c181\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"856\" height=\"1760\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/11-Navigator-Discovery-Campanha-Digital-m.webp\" class=\"attachment-full size-full wp-image-7827\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/11-Navigator-Discovery-Campanha-Digital-m.webp 856w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/11-Navigator-Discovery-Campanha-Digital-m-146x300.webp 146w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/11-Navigator-Discovery-Campanha-Digital-m-498x1024.webp 498w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/11-Navigator-Discovery-Campanha-Digital-m-768x1579.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/11-Navigator-Discovery-Campanha-Digital-m-747x1536.webp 747w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/01\/11-Navigator-Discovery-Campanha-Digital-m-6x12.webp 6w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fdcd9c2 e-con-full e-flex e-con e-child\" data-id=\"fdcd9c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-58b9446 e-con-full e-flex e-con e-child\" data-id=\"58b9446\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4be517d elementor-widget elementor-widget-heading\" data-id=\"4be517d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Feedback<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c53be8 e-con-full e-flex e-con e-child\" data-id=\"2c53be8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b9b532 elementor-widget elementor-widget-text-editor\" data-id=\"9b9b532\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div data-id=\"6b9dc94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><p>\u201cA campanha Discovery 2023 teve um resultado muito positivo para a marca, tamb\u00e9m gra\u00e7as \u00e0 equipa Shift. Uma equipa que tem um pensamento estrat\u00e9gico de marca muito apurado, que est\u00e1 aberta a discutir ideias, que cumpre os prazos estipulados e com a qual \u00e9 muito f\u00e1cil trabalhar!\u201d<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1aedca6 elementor-widget elementor-widget-text-editor\" data-id=\"1aedca6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div data-id=\"6b9dc94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><p><strong>Maria Sereno Soares<\/strong><br \/>Brand Manager \u2013 The Navigator Company<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>CASE STUDY Navigator Discovery &#8211; Campanha Digital Ind\u00fastria Papel Cliente The Navigator Company \u00c2mbito CONTEXTO Sustentabilidade e qualidade n\u00e3o s\u00e3o opostos. Esse \u00e9 um dos princ\u00edpios da Discovery, marca do grupo The Navigator Company, para a qual a Shift desenvolveu a mais recente campanha digital. Tudo come\u00e7a com a mat\u00e9ria-prima. A The Navigator Company \u00e9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7828,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[41,55,51,73,13,48,49,50],"tags":[62,64],"class_list":["post-6841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital","category-campanhas-de-comunicacao","category-campanhas-digitais","category-case-studies","category-comunicacao","category-estrategia-digital","category-ux-ui-design-digital","category-website-development","tag-digital","tag-ux-ui-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts\/6841","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/comments?post=6841"}],"version-history":[{"count":23,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts\/6841\/revisions"}],"predecessor-version":[{"id":8730,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts\/6841\/revisions\/8730"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/media\/7828"}],"wp:attachment":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/media?parent=6841"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/categories?post=6841"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/tags?post=6841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}