{"id":6786,"date":"2025-12-01T00:00:08","date_gmt":"2025-12-01T00:00:08","guid":{"rendered":"https:\/\/www.shiftyouragency.com\/?p=6786"},"modified":"2026-01-13T19:05:50","modified_gmt":"2026-01-13T19:05:50","slug":"orallgood","status":"publish","type":"post","link":"https:\/\/www.shiftyouragency.com\/en\/orallgood\/","title":{"rendered":"OrallGood\u200b"},"content":{"rendered":"
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PROJECT<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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OrallGood - Rebranding<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Industry<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Health \/ Well-being<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Client<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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OrallGood<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Scope<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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  • \n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\tBranding<\/span>, Space Branding<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    CONTEXT<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    From product to advocate for oral health.<\/strong><\/p>

    Orall Good is a brand committed to oral health and overall well-being. As part of its evolution, the company sought a comprehensive rebranding that truly expressed its values and promise to consumers.<\/p>

    The oral care category is highly competitive, with many brands focusing predominantly on functional benefits. Orall Good wanted to stand apart by emphasising not just product performance but a belief in well-being and confidence that starts with a healthy mouth.<\/p>

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    CHALLENGE<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    A brand with purpose.<\/strong><\/p>

    The challenge was to translate a functional category into an emotionally-led narrative that celebrates confidence, self-care, and everyday positivity, without losing sight of the core benefit of oral hygiene.<\/p>

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    <\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    SOLUTION<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Building trust through visual personality.<\/span><\/strong><\/p>

    Shift developed a new visual identity built on a vibrant colour palette, expressive typography, and friendly imagery designed to convey warmth and human connection.<\/p>

    A flexible graphic system was created that could work across packaging, digital platforms, and communication materials \u2014 always emphasising clarity, approachability, and confidence.<\/p>

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    <\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    RESULTS<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    The rebranding positioned Orall Good as a welcoming and uplifting voice in the oral care category \u2014 one that connects with consumers emotionally while maintaining product credibility and clarity of purpose.<\/p>

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    PROJETO OrallGood – Rebranding Ind\u00fastria Sa\u00fade Cliente OrallGood \u00c2mbito CONTEXTO Um produto defensor da sa\u00fade oral. A Orall Good \u00e9 uma marca comprometida com a sa\u00fade oral e o bem-estar geral. No \u00e2mbito da sua evolu\u00e7\u00e3o, a empresa procurou um rebranding abrangente que expressasse de forma aut\u00eantica os seus valores e a sua promessa aos […]<\/p>\n","protected":false},"author":1,"featured_media":7853,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,35,43,59,46],"tags":[60,66],"class_list":["post-6786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-design","category-identidade-de-marca","category-rebranding","category-space-branding-design","tag-branding","tag-space-branding"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts\/6786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/comments?post=6786"}],"version-history":[{"count":28,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts\/6786\/revisions"}],"predecessor-version":[{"id":8359,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts\/6786\/revisions\/8359"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/media\/7853"}],"wp:attachment":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/media?parent=6786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/categories?post=6786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/tags?post=6786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}