{"id":6524,"date":"2025-12-01T00:00:02","date_gmt":"2025-12-01T00:00:02","guid":{"rendered":"https:\/\/shiftyouragency.pt\/clients\/shift\/?p=6427"},"modified":"2026-01-13T19:14:39","modified_gmt":"2026-01-13T19:14:39","slug":"banco-carregosa","status":"publish","type":"post","link":"https:\/\/www.shiftyouragency.com\/en\/banco-carregosa\/","title":{"rendered":"Banco Carregosa"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"6524\" class=\"elementor elementor-6524\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88730aa e-flex e-con-boxed e-con e-parent\" data-id=\"88730aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ca05f1d e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"ca05f1d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:200}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81b6f58 elementor-widget elementor-widget-heading\" data-id=\"81b6f58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">CASE STUDY<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-644e405 elementor-widget elementor-widget-heading\" data-id=\"644e405\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Banco Carregosa - Rebranding<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-db444e7 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"db444e7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:100}\">\n\t\t<div class=\"elementor-element elementor-element-e7a554b e-con-full e-flex e-con e-child\" data-id=\"e7a554b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-acf8c32 elementor-widget elementor-widget-heading\" data-id=\"acf8c32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Industry<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0e1edd elementor-widget elementor-widget-heading\" data-id=\"a0e1edd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Banking \/ Financial Services<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f73fb9f e-con-full e-flex e-con e-child\" data-id=\"f73fb9f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ac53ad elementor-widget elementor-widget-heading\" data-id=\"3ac53ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Client<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ea8216 elementor-widget elementor-widget-heading\" data-id=\"7ea8216\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Banco Carregosa<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e41ad94 e-con-full e-flex e-con e-child\" data-id=\"e41ad94\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59571b8 elementor-widget elementor-widget-heading\" data-id=\"59571b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Scope<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3492cf elementor-widget elementor-widget-post-info\" data-id=\"c3492cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-a294038 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Institutional Campaign<\/span>, <span class=\"elementor-post-info__terms-list-item\">Rebranding<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d757509 e-con-full e-flex e-con e-child\" data-id=\"d757509\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-97b0d10 elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile elementor-invisible elementor-widget elementor-widget-image\" data-id=\"97b0d10\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1224\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-0.webp\" class=\"attachment-full size-full wp-image-7507\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-0.webp 2560w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-0-300x143.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-0-1024x490.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-0-768x367.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-0-1536x734.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-0-2048x979.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-0-18x9.webp 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9ffd3d4 e-flex e-con-boxed e-con e-parent\" data-id=\"9ffd3d4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6115475 e-con-full e-flex e-con e-child\" data-id=\"6115475\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-52622d5 e-con-full e-flex e-con e-child\" data-id=\"52622d5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eaf8d1b elementor-widget elementor-widget-heading\" data-id=\"eaf8d1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">INTRO<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12e7256 e-con-full e-flex e-con e-child\" data-id=\"12e7256\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d82c590 elementor-widget elementor-widget-text-editor\" data-id=\"d82c590\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b9dc94 elementor-widget elementor-widget-text-editor\" data-id=\"6b9dc94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><p>Banco Carregosa is a reference in Wealth Management in Portugal and was a pioneer of a new generation of financial institutions now known as Private Banking.\u00a0<\/p><p>To mark its repositioning process, the bank challenged Shift to take on both the Rebranding and the Institutional Campaign.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51646b3 e-con-full e-flex e-con e-child\" data-id=\"51646b3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5743afb elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"5743afb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1200\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-1.webp\" class=\"attachment-full size-full wp-image-7484\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-1.webp 2560w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-1-300x141.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-1-1024x480.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-1-768x360.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-1-1536x720.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-1-2048x960.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-1-18x8.webp 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0925fa1 elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-image\" data-id=\"0925fa1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"856\" height=\"592\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-m-1.webp\" class=\"attachment-full size-full wp-image-7474\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-m-1.webp 856w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-m-1-300x207.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-m-1-768x531.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-m-1-18x12.webp 18w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c21e06 e-con-full e-flex e-con e-child\" data-id=\"4c21e06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7345901 e-con-full e-flex e-con e-child\" data-id=\"7345901\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40e750f elementor-widget elementor-widget-heading\" data-id=\"40e750f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">CONTEXT<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8243704 e-con-full e-flex e-con e-child\" data-id=\"8243704\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d201956 elementor-widget elementor-widget-text-editor\" data-id=\"d201956\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b9dc94 elementor-widget elementor-widget-text-editor\" data-id=\"6b9dc94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><p>The <a href=\"https:\/\/www.bancocarregosa.com\/\" target=\"_blank\" rel=\"noopener\">Banco Carregosa<\/a> is a Portuguese bank specialising in private banking, dedicated to managing and growing its clients\u2019 wealth. Its solidity, credibility and independence are widely recognised and clearly supported by more than 180 years of history. These values are complemented by a strong capacity for innovation, a transparent attitude and a culture of sustainability that has always characterised the bank and needed to be reflected in the new brand.<\/p><p>As an independent private bank, Banco Carregosa benefits from the ability to plan for the long term and from a clear purpose: to manage and safeguard its clients\u2019 assets. To this end, since the 19th century, its shareholders have passed on \u2014 across generations \u2014 the knowledge, experience and values of Casa Carregosa, ensuring that every family and every client receives the tailored response they deserve.<!-- notionvc: ba81b907-9bac-4106-89c1-3233d1482a55 --><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b98fd4 e-con-full e-flex e-con e-child\" data-id=\"2b98fd4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41e2e41 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"41e2e41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1200\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-2.webp\" class=\"attachment-full size-full wp-image-7485\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-2.webp 2560w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-2-300x141.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-2-1024x480.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-2-768x360.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-2-1536x720.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-2-2048x960.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-2-18x8.webp 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f3f9dc elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-image\" data-id=\"8f3f9dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"856\" height=\"592\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-m-2.webp\" class=\"attachment-full size-full wp-image-7475\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-m-2.webp 856w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-m-2-300x207.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-m-2-768x531.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-m-2-18x12.webp 18w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bba7df6 e-con-full e-flex e-con e-child\" data-id=\"bba7df6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9f603e2 e-con-full e-flex e-con e-child\" data-id=\"9f603e2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8dd8db elementor-widget elementor-widget-heading\" data-id=\"f8dd8db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">CHALLENGE<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9d9899f e-con-full e-flex e-con e-child\" data-id=\"9d9899f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-358ae0a elementor-widget elementor-widget-text-editor\" data-id=\"358ae0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b9dc94 elementor-widget elementor-widget-text-editor\" data-id=\"6b9dc94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><p><strong>A value-driven rebranding for Private Banking.<\/strong><\/p><p>Following a repositioning process, Banco Carregosa decided to revisit its brand with the aim of positioning it with greater simplicity, proximity and relevance for its target audience. The rebranding also involved redefining the Brand Architecture, a process fully developed by Shift.<\/p><p>The challenge was to affirm Banco Carregosa\u2019s purpose in the market, reflecting its values and experience, while aligning the identity with the demands of contemporary communication processes \u2014 resulting in greater impact and stronger brand performance across different platforms.<\/p><p>Alongside the visual identity, the brand narrative was updated, reinforcing both the value proposition and the wealth management solutions on one hand, and the sense of commitment and personalised client service on the other. This work found its strongest expression in the Institutional Campaign developed by Shift.<!-- notionvc: de9d28e4-678c-41ed-b879-748719aee293 --><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-85f3c23 e-con-full e-flex e-con e-child\" data-id=\"85f3c23\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46b4265 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"46b4265\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1200\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-3.webp\" class=\"attachment-full size-full wp-image-7486\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-3.webp 2560w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-3-300x141.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-3-1024x480.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-3-768x360.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-3-1536x720.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-3-2048x960.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-3-18x8.webp 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b45ebd elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-image\" data-id=\"2b45ebd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"856\" height=\"1648\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-m-3.webp\" class=\"attachment-full size-full wp-image-7494\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-m-3.webp 856w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-m-3-156x300.webp 156w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-m-3-532x1024.webp 532w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-m-3-768x1479.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-m-3-798x1536.webp 798w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-m-3-6x12.webp 6w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7effb6a e-con-full e-flex e-con e-child\" data-id=\"7effb6a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a317af9 e-con-full e-flex e-con e-child\" data-id=\"a317af9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c88e4a elementor-widget elementor-widget-heading\" data-id=\"8c88e4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">SOLUTION<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ef8e76 elementor-widget elementor-widget-heading\" data-id=\"9ef8e76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Bridging History and Innovation.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-80e1492 e-con-full e-flex e-con e-child\" data-id=\"80e1492\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e70aac elementor-widget elementor-widget-text-editor\" data-id=\"7e70aac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b9dc94 elementor-widget elementor-widget-text-editor\" data-id=\"6b9dc94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><p>After defining a monolithic Brand Architecture system (encompassing the Banco Carregosa and Banco Carregosa \u2013 Private Bankers brands), the development of the new corporate identity began.<\/p><p>The objective was to create an identity fully suited to today\u2019s digitally driven communication channels, while maintaining the same visual codes and references. Preserving the brand\u2019s visual heritage allowed the reinforcement of Banco Carregosa\u2019s intrinsic and distinctive values, ensuring that clients who place their trust in the bank would recognise it in the new brand \u2014 and feel encouraged to follow it into the future.<\/p><p>The approach focused on simplifying graphic elements, designing a new typeface, and creating a new colour palette and photographic style which, together, deliver greater impact and improved brand performance across different media.<\/p><p><!-- notionvc: 9893a93e-f3f5-46e5-96dd-c7d2dd4c3a82 --><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4fd9be2 e-con-full e-flex e-con e-child\" data-id=\"4fd9be2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cdd69d5 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"cdd69d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1200\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-4.webp\" class=\"attachment-full size-full wp-image-7487\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-4.webp 2560w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-4-300x141.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-4-1024x480.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-4-768x360.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-4-1536x720.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-4-2048x960.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-4-18x8.webp 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f56773 elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-image\" data-id=\"1f56773\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"856\" height=\"592\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-m-4.webp\" class=\"attachment-full size-full wp-image-7477\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-m-4.webp 856w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-m-4-300x207.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-m-4-768x531.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-m-4-18x12.webp 18w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b504f0c e-con-full e-flex e-con e-child\" data-id=\"b504f0c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a36b561 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"a36b561\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1200\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-5.webp\" class=\"attachment-full size-full wp-image-7488\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-5.webp 2560w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-5-300x141.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-5-1024x480.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-5-768x360.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-5-1536x720.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-5-2048x960.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-5-18x8.webp 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f61c09 elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-image\" data-id=\"5f61c09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"856\" height=\"1648\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-m-5.webp\" class=\"attachment-full size-full wp-image-7478\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-m-5.webp 856w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-m-5-156x300.webp 156w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-m-5-532x1024.webp 532w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-m-5-768x1479.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-m-5-798x1536.webp 798w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-m-5-6x12.webp 6w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7abf977 e-con-full e-flex e-con e-child\" data-id=\"7abf977\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ee88cc elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"7ee88cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1200\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-6.webp\" class=\"attachment-full size-full wp-image-7495\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-6.webp 2560w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-6-300x141.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-6-1024x480.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-6-768x360.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-6-1536x720.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-6-2048x960.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-6-18x8.webp 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b951357 elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-image\" data-id=\"b951357\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"856\" height=\"592\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-m-6.webp\" class=\"attachment-full size-full wp-image-7479\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-m-6.webp 856w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-m-6-300x207.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-m-6-768x531.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-m-6-18x12.webp 18w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6664e66 e-con-full e-flex e-con e-child\" data-id=\"6664e66\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9658ae0 e-con-full e-flex e-con e-child\" data-id=\"9658ae0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a06e5d elementor-widget elementor-widget-heading\" data-id=\"1a06e5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Institutional Campaign<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-96fd0ad e-con-full e-flex e-con e-child\" data-id=\"96fd0ad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e4ae0a elementor-widget elementor-widget-text-editor\" data-id=\"5e4ae0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b9dc94 elementor-widget elementor-widget-text-editor\" data-id=\"6b9dc94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><p><strong>\u201cEvery client has their own story. But the ending is always the expected one.\u201d<\/strong><\/p><p>This headline was created to convey Banco Carregosa\u2019s solidity and credibility, as well as its deep sense of commitment to its clients.<\/p><p>The tagline \u201cIf you would like to know more, talk to us. We are an open book\u201d is both an invitation and a message of transparency from a bank that benefits from an impeccable reputation in the market.<\/p><p><!-- notionvc: 0af32c7b-2dce-4afb-b748-c5e72783b73c --><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9d46317 e-con-full e-flex e-con e-child\" data-id=\"9d46317\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e193a39 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"e193a39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1200\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-7.webp\" class=\"attachment-full size-full wp-image-7490\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-7.webp 2560w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-7-300x141.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-7-1024x480.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-7-768x360.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-7-1536x720.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-7-2048x960.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-7-18x8.webp 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b6b43c elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-image\" data-id=\"9b6b43c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"856\" height=\"1648\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-m-7.webp\" class=\"attachment-full size-full wp-image-7480\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-m-7.webp 856w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-m-7-156x300.webp 156w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-m-7-532x1024.webp 532w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-m-7-768x1479.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-m-7-798x1536.webp 798w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-m-7-6x12.webp 6w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dc45778 e-con-full e-flex e-con e-child\" data-id=\"dc45778\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-143cfb2 e-con-full e-flex e-con e-child\" data-id=\"143cfb2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f4bece7 elementor-widget elementor-widget-heading\" data-id=\"f4bece7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Institutional Campaign<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da7e287 e-con-full e-flex e-con e-child\" data-id=\"da7e287\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88f5a94 elementor-widget elementor-widget-text-editor\" data-id=\"88f5a94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b9dc94 elementor-widget elementor-widget-text-editor\" data-id=\"6b9dc94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><p>The clean key visual follows the approach adopted by some of the world\u2019s leading financial institutions and portrays, through book titles, different client profiles \u2014 serving as a metaphor for their relationship with the bank.\u00a0<\/p><p><span style=\"white-space-collapse: preserve;\">The result is an Institutional Campaign that, having been present across multiple offline and digital channels, not only reflects the brand\u2019s value proposition but also pays tribute to the clients who have accompanied it over many years.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-96163f9 e-con-full e-flex e-con e-child\" data-id=\"96163f9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1789bf3 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"1789bf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1200\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-8.webp\" class=\"attachment-full size-full wp-image-7491\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-8.webp 2560w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-8-300x141.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-8-1024x480.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-8-768x360.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-8-1536x720.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-8-2048x960.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-8-18x8.webp 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-178f2f2 elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-image\" data-id=\"178f2f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"856\" height=\"1648\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-m-8.webp\" class=\"attachment-full size-full wp-image-7481\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-m-8.webp 856w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-m-8-156x300.webp 156w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-m-8-532x1024.webp 532w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-m-8-768x1479.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-m-8-798x1536.webp 798w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-m-8-6x12.webp 6w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c338ab e-con-full e-flex e-con e-child\" data-id=\"4c338ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0c657b4 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"0c657b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1200\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-9.webp\" class=\"attachment-full size-full wp-image-7492\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-9.webp 2560w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-9-300x141.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-9-1024x480.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-9-768x360.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-9-1536x720.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-9-2048x960.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-9-18x8.webp 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0171168 elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-image\" data-id=\"0171168\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"856\" height=\"592\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-m-9.webp\" class=\"attachment-full size-full wp-image-7482\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-m-9.webp 856w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-m-9-300x207.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-m-9-768x531.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-m-9-18x12.webp 18w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9f097a1 e-con-full e-flex e-con e-child\" data-id=\"9f097a1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8d6715 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"e8d6715\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1200\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-10.webp\" class=\"attachment-full size-full wp-image-7493\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-10.webp 2560w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-10-300x141.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-10-1024x480.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-10-768x360.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-10-1536x720.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-10-2048x960.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-d-10-18x8.webp 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0fa91a elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-image\" data-id=\"a0fa91a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"856\" height=\"592\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-m-10.webp\" class=\"attachment-full size-full wp-image-7483\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-m-10.webp 856w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-m-10-300x207.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-m-10-768x531.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2025\/12\/Banco-Carregosa-Rebranding-m-10-18x12.webp 18w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2180a87 e-con-full e-flex e-con e-child\" data-id=\"2180a87\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fa8f93c e-con-full e-flex e-con e-child\" data-id=\"fa8f93c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1bd2cf elementor-widget elementor-widget-heading\" data-id=\"a1bd2cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Feedback<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-73fdc25 e-con-full e-flex e-con e-child\" data-id=\"73fdc25\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22b373e elementor-widget elementor-widget-text-editor\" data-id=\"22b373e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div data-id=\"6b9dc94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><p>\"Shift knew how to interpret the communication and business needs and reflect them in the identity and campaign presented. Respecting and honoring Banco Carregosa's secular heritage and corporate values, they have reshaped the brand with greater simplicity, proximity and relevance, projecting it towards an increasingly sustainable and digital future.\u201d<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-465b542 elementor-widget elementor-widget-text-editor\" data-id=\"465b542\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div data-id=\"6b9dc94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><p><strong>Tiago Fleming<\/strong><br \/>Diretor de Marketing e Comunica\u00e7\u00e3o &#8211; Banco Carregosa<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>CASE STUDY Banco Carregosa &#8211; Rebranding Ind\u00fastria Banca Cliente Banco Carregosa \u00c2mbito INTRO O Banco Carregosa \u00e9 uma refer\u00eancia em Wealth Management em Portugal, tendo sido pioneiro de uma nova gera\u00e7\u00e3o de institui\u00e7\u00f5es financeiras que hoje conhecemos por Banca Privada.\u00a0 Para assinalar o seu processo de reposicionamento, desafiou a Shift a encarregar-se tanto do Rebranding [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7511,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,42,55,73,13,35,47,43,59],"tags":[75,72],"class_list":["post-6524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-arquitetura-de-marca","category-campanhas-de-comunicacao","category-case-studies","category-comunicacao","category-design","category-design-editorial","category-identidade-de-marca","category-rebranding","tag-campanha-institucional","tag-rebranding"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts\/6524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/comments?post=6524"}],"version-history":[{"count":40,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts\/6524\/revisions"}],"predecessor-version":[{"id":8712,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts\/6524\/revisions\/8712"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/media\/7511"}],"wp:attachment":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/media?parent=6524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/categories?post=6524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/tags?post=6524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}