{"id":6485,"date":"2025-12-01T00:00:42","date_gmt":"2025-12-01T00:00:42","guid":{"rendered":"https:\/\/shiftyouragency.pt\/clients\/shift\/?p=6485"},"modified":"2026-05-05T19:26:30","modified_gmt":"2026-05-05T19:26:30","slug":"grupo-azevedos","status":"publish","type":"post","link":"https:\/\/www.shiftyouragency.com\/en\/grupo-azevedos\/","title":{"rendered":"Grupo Azevedos"},"content":{"rendered":"
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CASE STUDY<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Grupo Azevedos - Rebranding<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Industry<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Pharmaceutical<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Client<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Grupo Azevedos<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Scope<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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  • \n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\tPackaging Design<\/span>, Rebranding<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    INTRO<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Few brands in the world can claim 250 years of history. Grupo Azevedos is one of them.<\/strong><\/p>\n

    Celebrating a legacy that began in 1775, the Group opens a new chapter with a rebranding that reaffirms its identity while marking a remarkable journey of innovation, trust, and vision for the future.\nAt Shift, we had the privilege of translating this story into design: a balance between heritage and modernity, between past and future.<\/p>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    CONTEXT<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    With 250 years of history, Grupo Azevedos is one of the oldest pharmaceutical brands in Portugal, and one of the few companies worldwide with a legacy that spans centuries.<\/p>\n

    In 2025, the brand celebrates this historic milestone while unveiling a new corporate identity.<\/p>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    CHALLENGE<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    The rebranding aimed to preserve the heritage and credibility built over two and a half centuries while projecting the brand into the future: stronger, more international, and technologically ready.<\/p>\n

    Shift was challenged to translate this evolution into a contemporary visual language that balanced tradition, trust, and innovation.<\/p>\n

    <\/p>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    SOLUTION<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    We drew inspiration from the Group\u2019s history and solidity, but also from its forward-looking mindset.<\/strong><\/p>\n

    The new identity reflects the stability and rigor that define Azevedos, highlighting its global presence and culture of innovation.<\/p>\n

    In parallel, we developed the concept and the commemorative materials for the 250th anniversary, a celebration that honors the past while affirming the vitality of a brand that continues to anticipate the future.<\/p>\n

    <\/p>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    RESULT<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    A renewed brand, ready for tomorrow, true to its essence and aware of its role as a benchmark in the Portuguese pharmaceutical industry. Because a brand with 250 years of history doesn\u2019t wait for the future: it anticipates it.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Celebrating a legacy that began in 1775, the Group opens a new chapter with a rebranding that reaffirms its identity while marking a remarkable journey of innovation, trust, and vision for the future.\nAt Shift, we had the privilege of translating this story into design: a balance between heritage and modernity, between past and future.<\/p>","protected":false},"author":1,"featured_media":7676,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,42,73,35,44,43,45,59],"tags":[65,72],"case-study":[80],"class_list":["post-6485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-arquitetura-de-marca","category-case-studies","category-design","category-design-grafico","category-identidade-de-marca","category-packaging-design","category-rebranding","tag-packaging-design","tag-rebranding","case-study-case-study"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts\/6485","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/comments?post=6485"}],"version-history":[{"count":97,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts\/6485\/revisions"}],"predecessor-version":[{"id":8203,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts\/6485\/revisions\/8203"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/media\/7676"}],"wp:attachment":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/media?parent=6485"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/categories?post=6485"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/tags?post=6485"},{"taxonomy":"case-study","embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/case-study?post=6485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}