{"id":3770,"date":"2025-12-01T00:00:39","date_gmt":"2025-12-01T00:00:39","guid":{"rendered":"https:\/\/shiftyouragency.com\/?p=3770"},"modified":"2026-01-09T13:21:15","modified_gmt":"2026-01-09T13:21:15","slug":"poweryield","status":"publish","type":"post","link":"https:\/\/www.shiftyouragency.com\/en\/poweryield\/","title":{"rendered":"PowerYield"},"content":{"rendered":"
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CASE STUDY<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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PowerYield - Rebranding<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Industry<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Renewable Energies<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Client<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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PowerYield<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Scope<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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  • \n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\tRebranding<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    INTRO<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    PowerYield, a company specialised in the development and construction of solar energy projects in Portugal, saw in GreenYellow\u2019s investment an opportunity to take a new step forward and reposition its brand.<\/p>

    Shift\u2019s role was to define the strategy, strengthen the perception of robustness, and bring an international dimension to the brand \u2014 positioning PowerYield as a trusted technical and financial partner in the sector.<\/p>

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    CONTEXT<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    The energy transition in Portugal has been gaining scale and sophistication, attracting international players and raising the level of demand in the sector. In this context, PowerYield, with a strong track record in the development and construction of solar projects, saw its integration into the GreenYellow Group as a decisive moment to accelerate its positioning.\u00a0<\/p>

    More than just a new investor, this step represented an opportunity to strengthen the brand\u2019s presence on the international stage and reinforce trust among strategic partners, clients, and financial institutions.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    CHALLENGE<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    GreenYellow\u2019s entry as an investor created a new communication and positioning opportunity for the brand. PowerYield gained international projection, and its identity had to reflect this new dimension while ensuring independence, credibility, and proximity with its clients and financial partners.\u00a0<\/p>

    The essentials were clear:<\/strong><\/p>

    • Position PowerYield as the preferred partner for larger-scale projects;<\/li>
    • Validate its know-how through the association with a major European group;<\/li>
    • Maintain fundamental values such as rigour, clarity, and proximity;<\/li>
    • Communicate ambition without losing the authenticity of its original identity.<\/li>
    • Update the message from \u201cSolar energy, for sustainability\u201d to \u201cSmart solutions that generate value,\u201d reflecting the evolution of the market, which already understands the environmental benefits of solar energy and is now looking for solutions that can maximize return and efficiency.<\/li><\/ul>

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      SOLUTION<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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      Our rebranding strategy was built around three main pillars:<\/p>

      Clarity and visual strength<\/strong> Developing a solid and modern identity, designed to convey trust and internationalisation.
      Brand consistency<\/strong> Creating of a complete brand toolkit including guidelines, business cards, email signatures, and institutional materials, ensuring uniformity across every touchpoint.
      Digital and commercial projection<\/strong> Creating of a commercial and institutional presentation, as well as a landing page, bringing to life the company\u2019s renewed vision and value proposition.<\/p>

      Make energy worth it -<\/strong> The international signature that reinforces the brand promise: turning energy into something truly valuable and profitable for its clients\u2019 businesses.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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      RESULT<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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      Today, PowerYield stands as a specialised technical and financial partner, combining local expertise with international credibility. A brand that is warm, consistent, and recognised for its ability to deliver value-driven engineering, competitive financing, and a close, competent way of working. A brand that makes energy worth it.<\/p>

      <\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

      CASE STUDY PowerYield – Rebranding Ind\u00fastria Energias Renov\u00e1veis Cliente PowerYield \u00c2mbito INTRO A PowerYield, empresa especializada no desenvolvimento e constru\u00e7\u00e3o de projetos de energia solar em Portugal, viu na sua entrada no Grupo GreenYellow uma oportunidade para dar um novo passo e reposicionar a sua marca. O trabalho da Shift consistiu em definir a estrat\u00e9gia, […]<\/p>\n","protected":false},"author":1,"featured_media":7975,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,42,35,44,43,59],"tags":[72],"case-study":[],"class_list":["post-3770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-arquitetura-de-marca","category-design","category-design-grafico","category-identidade-de-marca","category-rebranding","tag-rebranding"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts\/3770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/comments?post=3770"}],"version-history":[{"count":88,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts\/3770\/revisions"}],"predecessor-version":[{"id":7981,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts\/3770\/revisions\/7981"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/media\/7975"}],"wp:attachment":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/media?parent=3770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/categories?post=3770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/tags?post=3770"},{"taxonomy":"case-study","embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/case-study?post=3770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}