{"id":2434,"date":"2025-12-01T00:00:19","date_gmt":"2025-12-01T00:00:19","guid":{"rendered":"https:\/\/shiftyouragency.com\/?p=2434"},"modified":"2026-01-13T19:06:07","modified_gmt":"2026-01-13T19:06:07","slug":"navigator-premium-inkjet","status":"publish","type":"post","link":"https:\/\/www.shiftyouragency.com\/en\/navigator-premium-inkjet\/","title":{"rendered":"Navigator Premium Inkjet"},"content":{"rendered":"
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PROJECT<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Navigator Premium Inkjet - Microsite<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Industry<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Paper<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Client<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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The Navigator Company<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Scope<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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  • \n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\tDigital<\/span>, UX UI Design<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    CONTEXT<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Navigator Premium Inkjet is a specialised range of premium paper designed specifically for high-performance inkjet printing, delivering superior quality and consistency for both professional and creative applications.<\/p>

    A digital presence for a specialised product.<\/strong><\/p>

    Although Navigator Premium Inkjet offered clear performance advantages, the product needed a distinct digital presence that could explain its unique features and technical benefits while engaging both business and creative audiences.<\/p>

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    CHALLENGE<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Creating clarity in a specialised category.<\/strong><\/p>

    The primary challenge was to design a microsite that could present detailed product information in an accessible and compelling way \u2014 breaking down technical specifications into intuitive and visually engaging sections without overwhelming users.<\/p>

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    A structured, user-centred experience<\/strong><\/p>

    Shift developed a microsite with a clean and organised information hierarchy, clear UX UI structure, and compelling visuals that communicate Navigator Premium Inkjet\u2019s key strengths.<\/p>

    The design focused on simplicity and ease of navigation, ensuring that both technical and creative users could quickly understand product advantages, applications, and resources.<\/p>

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    RESULTS<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    A microsite that informs and converts.<\/strong><\/p>

    The final result positioned Navigator Premium Inkjet with a distinct and effective online presence \u2014 improving product storytelling, educating users, and supporting commercial engagement.<\/p>

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    PROJETO Navigator Premium Inkjet – Microsite Ind\u00fastria Papel Cliente The Navigator Company \u00c2mbito CONTEXTO O Navigator Premium Inkjet \u00e9 uma gama especializada de papel premium, desenvolvida especificamente para impress\u00e3o inkjet de alto desempenho, garantindo qualidade superior e consist\u00eancia tanto em aplica\u00e7\u00f5es profissionais como criativas. Uma presen\u00e7a digital para um produto especializado. Apesar de o Navigator […]<\/p>\n","protected":false},"author":1,"featured_media":7789,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[41,51,49,50],"tags":[62,64],"class_list":["post-2434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital","category-campanhas-digitais","category-ux-ui-design-digital","category-website-development","tag-digital","tag-ux-ui-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts\/2434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/comments?post=2434"}],"version-history":[{"count":25,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts\/2434\/revisions"}],"predecessor-version":[{"id":8394,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts\/2434\/revisions\/8394"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/media\/7789"}],"wp:attachment":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/media?parent=2434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/categories?post=2434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/tags?post=2434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}