{"id":10468,"date":"2026-06-12T16:56:13","date_gmt":"2026-06-12T16:56:13","guid":{"rendered":"https:\/\/www.shiftyouragency.com\/?p=10468"},"modified":"2026-06-12T17:18:03","modified_gmt":"2026-06-12T17:18:03","slug":"sabores-santa-clara-triologias","status":"publish","type":"post","link":"https:\/\/www.shiftyouragency.com\/en\/sabores-santa-clara-triologias\/","title":{"rendered":"Sabores Santa Clara- Triologias"},"content":{"rendered":"
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PROJECT <\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Sabores Santa Clara Trilogies | Packaging Estrat\u00e9gic<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Industry<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Food<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Client<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Sabores Santa Clara<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Scope<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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  • \n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\tPackaging Design<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    CONTEXT<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
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    Santa Clara Flavours was looking for new sales opportunities and new ways to surprise customers without increasing portfolio complexity or introducing new products to the market.<\/p>\n

    As a brand recognised for the quality of its artisanal products and its strong gifting appeal, there was a clear opportunity to create new purchasing experiences from its existing product range.<\/p>\n

    The challenge was simple: how do you create commercial novelty without developing new recipes, production processes or product references? <\/b><\/p>\n

    The objective was to increase the perceived value of the brand\u2019s offer by creating solutions tailored to gifting moments and special occasions, while maintaining operational simplicity and portfolio coherence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    THE APPROACH<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
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    The solution began by looking at the existing product range through a different lens.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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    This led to the creation of the Santa Clara Trilogy Collection.<\/strong>.<\/p>

    Rather than developing new products, we created a new way to present them. The concept brought together three products from the same category within a single packaging system, designed to function as a complete gifting experience.<\/p>

    The system was applied across three distinct product ranges:<\/p>

    • Jam Trilogy<\/li>
    • Liqueur Trilogy<\/li>
    • Syrup Trilogy<\/li><\/ul>
      \u00a0<\/div>

      To ensure consistency and recognition, a unified packaging system was developed for all trilogy collections. Each pack shares the same structure and format, differentiated through a bespoke sleeve designed for each product category.<\/p>

      The result was the creation of a new family within the brand\u2019s portfolio, with its own identity and strong shelf recognition.<\/p>

      <\/p>

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      <\/p>

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      RESULT<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
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      The project enhanced the value of the existing product range by creating a new commercial category, opening up new purchasing opportunities linked to gifting and product discovery.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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      More than a packaging project, this was a strategic portfolio decision.
      A solution that transformed an existing product range into a new market proposition. Turning complexity into clear decisions.<\/b><\/p>\n

      <\/p>\n

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      <\/p>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

      PROJETO Sabores Santa Clara Trilogies | Packaging Estrat\u00e9gic Ind\u00fastria Alimentar Cliente Sabores Santa Clara \u00c2mbito CONTEXTO A Sabores Santa Clara procurava criar novas oportunidades de venda e continuar a surpreender os seus clientes sem aumentar a complexidade do portf\u00f3lio ou introduzir novos produtos no mercado. Sendo uma marca reconhecida pela qualidade dos seus produtos artesanais […]<\/p>\n","protected":false},"author":1,"featured_media":10486,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[45,35,44],"tags":[65],"case-study":[],"class_list":["post-10468","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-design","category-design","category-design-grafico","tag-packaging-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts\/10468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/comments?post=10468"}],"version-history":[{"count":19,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts\/10468\/revisions"}],"predecessor-version":[{"id":10496,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts\/10468\/revisions\/10496"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/media\/10486"}],"wp:attachment":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/media?parent=10468"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/categories?post=10468"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/tags?post=10468"},{"taxonomy":"case-study","embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/case-study?post=10468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}