{"id":10372,"date":"2026-05-28T09:30:12","date_gmt":"2026-05-28T09:30:12","guid":{"rendered":"https:\/\/www.shiftyouragency.com\/?p=10372"},"modified":"2026-05-28T09:35:47","modified_gmt":"2026-05-28T09:35:47","slug":"aguardente-monsaraz-design-packaging","status":"publish","type":"post","link":"https:\/\/www.shiftyouragency.com\/en\/aguardente-monsaraz-design-packaging\/","title":{"rendered":"Monsaraz Aguardente V\u00ednica – Packaging"},"content":{"rendered":"
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PROJECT <\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Monsaraz Aguardente V\u00ednica | Packaging Design<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Industry<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Food<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Client<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Monsaraz Aguardente V\u00ednica<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Scope<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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  • \n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\tBranding<\/span>, Design<\/span>, Packaging Design<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    CONTEXT<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
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    Entering a traditional category without looking like just another brand trapped in the past. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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    Aguardente V\u00ednica Velha \u2014 Monsaraz DOC Alentejo was created to expand the brand into a new territory: more selective, more ritualistic, and shaped by highly established category codes. A universe where tradition carries significant weight, but where that same tradition does not always help brands stand out.<\/p>

    Within this type of category, the risk is familiar: falling into a visual language that feels overly predictable, excessively classical, or unnecessarily solemn where everything appears legitimate, yet very little feels distinctive. The challenge was not to look old in order to communicate value. It was to create a presence capable of expressing authenticity, sophistication, and confidence with clarity and restraint.<\/p>

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    THE CHALLENGE<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
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    How do you create a premium wine spirit without relying on the visual clich\u00e9s typically associated with the category?\u00a0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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    The project required building an identity coherent with the Monsaraz universe, while still distinctive enough to establish its own position within a highly codified market dominated by traditional references and formal rigidity.\u00a0<\/p>

    More than designing a label, the challenge was to define a visual expression capable of reinforcing perceived value, elegance, and singularity without falling into decorative excess or the predictable language of the segment.<\/p>

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    THE APPROACH<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
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    SHIFT approached the project by working within the right tension: respecting tradition without becoming constrained by it.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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    The chosen bottle immediately helped break away from the more conventional foundations of the category, introducing a more elegant, differentiated, and contemporary silhouette. From there, the work focused on creating a more restrained and precise visual language, where lettering, proportion, rhythm, and negative space play a central role.\u00a0<\/p>

    Rather than overloading the product with supposedly noble or artificial codes, the approach focused on refinement. Giving greater importance to the name, the composition, and the overall presence of the packaging.\n\nLess ornament. More intention.<\/p>

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    RESULT<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
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    A visual identity that does not require excess to communicate value. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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    The result is a more distinctive and understated packaging system, capable of positioning Aguardente V\u00ednica Velha \u2014 Monsaraz DOC Alentejo within the Monsaraz universe without allowing it to disappear within the category itself.\u00a0<\/p>

    Rather than simply following the codes of the segment, the project sought to filter and reinterpret them. And it is precisely there that the product gains its presence: through a cleaner, more controlled, and more appropriate expression for a spirit that aims to be taken seriously.\u00a0<\/p>

    Packaging Design project for Aguardente V\u00ednica Velha \u2014 Monsaraz DOC Alentejo, developed for CARMIM.<\/p>

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    PROJETO Monsaraz Aguardente V\u00ednica | Packaging Design Ind\u00fastria Alimentar Cliente Monsaraz Aguardente V\u00ednica \u00c2mbito CONTEXTO Entrar numa categoria tradicional sem parecer mais uma refer\u00eancia presa ao passado. A Aguardente V\u00ednica Velha – Monsaraz DOC Alentejo nasceu para alargar a presen\u00e7a da marca a um novo territ\u00f3rio, mais seletivo, mais ritualizado e com c\u00f3digos muito pr\u00f3prios. […]<\/p>\n","protected":false},"author":1,"featured_media":10379,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,8,35,44,45],"tags":[60,61,65],"case-study":[],"class_list":["post-10372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rebranding","category-branding","category-design","category-design-grafico","category-packaging-design","tag-branding","tag-design","tag-packaging-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts\/10372","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/comments?post=10372"}],"version-history":[{"count":7,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts\/10372\/revisions"}],"predecessor-version":[{"id":10386,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts\/10372\/revisions\/10386"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/media\/10379"}],"wp:attachment":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/media?parent=10372"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/categories?post=10372"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/tags?post=10372"},{"taxonomy":"case-study","embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/case-study?post=10372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}