{"id":10304,"date":"2026-05-19T18:37:06","date_gmt":"2026-05-19T18:37:06","guid":{"rendered":"https:\/\/www.shiftyouragency.com\/?p=10304"},"modified":"2026-05-19T18:47:08","modified_gmt":"2026-05-19T18:47:08","slug":"serra-mel-packaging-redesign","status":"publish","type":"post","link":"https:\/\/www.shiftyouragency.com\/en\/serra-mel-packaging-redesign\/","title":{"rendered":"Serra Mel &#8211; Packaging Redesign"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"10304\" class=\"elementor elementor-10304\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-05c40bf e-flex e-con-boxed e-con e-parent\" data-id=\"05c40bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-621b3e6 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"621b3e6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:200}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bdde474 elementor-widget elementor-widget-heading\" data-id=\"bdde474\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">PROJECT <\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bce80d3 elementor-widget elementor-widget-heading\" data-id=\"bce80d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">SerraMel | Packaging Redesign<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-90101be e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"90101be\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:100}\">\n\t\t<div class=\"elementor-element elementor-element-3fa378e e-con-full e-flex e-con e-child\" data-id=\"3fa378e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c4b92ed elementor-widget elementor-widget-heading\" data-id=\"c4b92ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Industry<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e466ab2 elementor-widget elementor-widget-heading\" data-id=\"e466ab2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Food<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0afc9c9 e-con-full e-flex e-con e-child\" data-id=\"0afc9c9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a58b3d elementor-widget elementor-widget-heading\" data-id=\"3a58b3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Client<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9270e2c elementor-widget elementor-widget-heading\" data-id=\"9270e2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Serra Mel<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e93b752 e-con-full e-flex e-con e-child\" data-id=\"e93b752\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a526a58 elementor-widget elementor-widget-heading\" data-id=\"a526a58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Scope<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b159d1 elementor-widget elementor-widget-post-info\" data-id=\"6b159d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-a294038 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Design<\/span>, <span class=\"elementor-post-info__terms-list-item\">Packaging Design<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce1f4fd e-con-full e-flex e-con e-child\" data-id=\"ce1f4fd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-617217d elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile elementor-invisible elementor-widget elementor-widget-image\" data-id=\"617217d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1149\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-1-1-scaled.webp\" class=\"attachment-full size-full wp-image-10323\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-1-1-scaled.webp 2560w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-1-1-300x135.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-1-1-1024x460.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-1-1-768x345.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-1-1-1536x690.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-1-1-2048x920.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-1-1-18x8.webp 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a19727e elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-image\" data-id=\"a19727e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"858\" height=\"906\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-1-m.webp\" class=\"attachment-full size-full wp-image-10315\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-1-m.webp 858w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-1-m-284x300.webp 284w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-1-m-768x811.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-1-m-11x12.webp 11w\" sizes=\"(max-width: 858px) 100vw, 858px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35f0234 e-flex e-con-boxed e-con e-parent\" data-id=\"35f0234\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6914909 e-con-full e-flex e-con e-child\" data-id=\"6914909\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-10e71db e-con-full e-flex e-con e-child\" data-id=\"10e71db\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-161bd75 elementor-widget elementor-widget-heading\" data-id=\"161bd75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">CONTEXT<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a4c8d6 elementor-widget elementor-widget-heading\" data-id=\"3a4c8d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SerraMel is a brand with strong recognition in the national market, present in major retail chains across Portugal and with a growing presence in international markets.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8ebf16 elementor-widget elementor-widget-text-editor\" data-id=\"e8ebf16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div data-id=\"6b9dc94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><p style=\"font-weight: 400;\">Over the years, its products have accumulated several national and international awards, reflecting the quality of the honey, the care behind its production, and its genuine connection to the world of beekeeping.<\/p><p style=\"font-weight: 400;\">However, despite this recognition and consumer trust, there was a need to evolve the brand\u2019s packaging language, creating a more consistent, distinctive, and scalable visual identity capable of supporting SerraMel\u2019s growth and its expanding product ranges.<\/p><p data-start=\"270\" data-end=\"638\"><!-- notionvc: 27cb0179-7d26-4372-9935-aa029109bc34 --><\/p><p><!-- notionvc: 9a9e9950-d9f0-4a37-9058-5f232218783d --><\/p><p><!-- notionvc: a890919e-e30b-4062-a107-99e899c28f67 --><\/p><p><!-- notionvc: 4702c50c-711d-4a76-89fe-9c2b8122bd2d --><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-669851c e-con-full e-flex e-con e-child\" data-id=\"669851c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a84447 elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile elementor-invisible elementor-widget elementor-widget-image\" data-id=\"4a84447\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1272\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-2-scaled.webp\" class=\"attachment-full size-full wp-image-10318\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-2-scaled.webp 2560w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-2-300x149.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-2-1024x509.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-2-768x382.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-2-1536x763.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-2-2048x1018.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-2-18x9.webp 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a8f61d elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-image\" data-id=\"7a8f61d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"858\" height=\"648\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-2-m.webp\" class=\"attachment-full size-full wp-image-10317\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-2-m.webp 858w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-2-m-300x227.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-2-m-768x580.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-2-m-16x12.webp 16w\" sizes=\"(max-width: 858px) 100vw, 858px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b4ab2a e-con-full e-flex e-con e-child\" data-id=\"2b4ab2a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-815e1ab elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile elementor-invisible elementor-widget elementor-widget-image\" data-id=\"815e1ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1256\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-6-scaled.webp\" class=\"attachment-full size-full wp-image-10307\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-6-scaled.webp 2560w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-6-300x147.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-6-1024x502.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-6-768x377.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-6-1536x754.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-6-2048x1005.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-6-18x9.webp 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63b78ff elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-image\" data-id=\"63b78ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"858\" height=\"648\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-6-m.webp\" class=\"attachment-full size-full wp-image-10306\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-6-m.webp 858w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-6-m-300x227.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-6-m-768x580.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-6-m-16x12.webp 16w\" sizes=\"(max-width: 858px) 100vw, 858px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ad662d e-con-full e-flex e-con e-child\" data-id=\"6ad662d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0e8371e e-con-full e-flex e-con e-child\" data-id=\"0e8371e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e40bf57 elementor-widget elementor-widget-heading\" data-id=\"e40bf57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">THE CHALLENGE<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c4aab4 elementor-widget elementor-widget-text-editor\" data-id=\"5c4aab4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div data-id=\"6b9dc94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><p style=\"font-weight: 400;\">The challenge was to redesign SerraMel\u2019s packaging system, reinforcing the perception of exceptional product quality without losing the authenticity, warmth, and natural character that have always been part of the brand\u2019s identity.<\/p><p style=\"font-weight: 400;\">It was important to:<\/p><ul style=\"font-weight: 400;\"><li>increase shelf recognition;<\/li><li>create greater consistency across ranges and products;<\/li><li>improve readability and differentiation between honey varieties;<\/li><li>communicate higher quality and trust in both national and international contexts;<\/li><li>and develop a flexible visual language capable of supporting future brand extensions, such as granola products.<\/li><\/ul><div>\u00a0<\/div><p style=\"font-weight: 400;\">All while maintaining SerraMel\u2019s connection to its traditional and artisanal roots, but through a more refined, balanced, and market-ready visual approach.<\/p><p data-start=\"270\" data-end=\"638\"><!-- notionvc: 27cb0179-7d26-4372-9935-aa029109bc34 --><\/p><p><!-- notionvc: 9a9e9950-d9f0-4a37-9058-5f232218783d --><\/p><p><!-- notionvc: a890919e-e30b-4062-a107-99e899c28f67 --><\/p><p><!-- notionvc: 4702c50c-711d-4a76-89fe-9c2b8122bd2d --><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d6b51fb e-con-full e-flex e-con e-child\" data-id=\"d6b51fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e2a82f elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile elementor-invisible elementor-widget elementor-widget-image\" data-id=\"6e2a82f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1455\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-7-scaled.webp\" class=\"attachment-full size-full wp-image-10308\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-7-scaled.webp 2560w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-7-300x171.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-7-1024x582.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-7-768x436.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-7-1536x873.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-7-2048x1164.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-7-18x10.webp 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1000d77 e-con-full e-flex e-con e-child\" data-id=\"1000d77\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58f4044 elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile elementor-invisible elementor-widget elementor-widget-image\" data-id=\"58f4044\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1287\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-5-scaled.webp\" class=\"attachment-full size-full wp-image-10322\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-5-scaled.webp 2560w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-5-300x151.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-5-1024x515.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-5-768x386.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-5-1536x772.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-5-2048x1030.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-5-18x9.webp 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e755b9 elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-image\" data-id=\"0e755b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"858\" height=\"648\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-5-m.webp\" class=\"attachment-full size-full wp-image-10321\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-5-m.webp 858w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-5-m-300x227.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-5-m-768x580.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-5-m-16x12.webp 16w\" sizes=\"(max-width: 858px) 100vw, 858px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-40173a1 e-con-full e-flex e-con e-child\" data-id=\"40173a1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ca4d4ec e-con-full e-flex e-con e-child\" data-id=\"ca4d4ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-adc10cc elementor-widget elementor-widget-heading\" data-id=\"adc10cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">THE APPROACH<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1688585 elementor-widget elementor-widget-text-editor\" data-id=\"1688585\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div data-id=\"6b9dc94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><p style=\"font-weight: 400;\">The approach focused on preserving the brand\u2019s most recognizable and distinctive elements, while applying them more consistently across all product ranges.<\/p><p style=\"font-weight: 400;\">The redesign aimed to reinforce:<\/p><ul style=\"font-weight: 400;\"><li>the authenticity of the product;<\/li><li>the natural and floral universe associated with bees and beekeeping;<\/li><li>information clarity;<\/li><li>and shelf legibility.<\/li><\/ul><div>\u00a0<\/div><p style=\"font-weight: 400;\">The new visual system was developed to create greater consistency between product references, while still maintaining clear differentiation between varieties and product categories.<\/p><p data-start=\"270\" data-end=\"638\"><!-- notionvc: 27cb0179-7d26-4372-9935-aa029109bc34 --><\/p><p><!-- notionvc: 9a9e9950-d9f0-4a37-9058-5f232218783d --><\/p><p><!-- notionvc: a890919e-e30b-4062-a107-99e899c28f67 --><\/p><p><!-- notionvc: 4702c50c-711d-4a76-89fe-9c2b8122bd2d --><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92814fd gallery-spacing-custom elementor-widget elementor-widget-image-gallery\" data-id=\"92814fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-10304 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a  href='https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-3.webp'><img loading=\"lazy\" decoding=\"async\" width=\"1414\" height=\"1448\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-3.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-3.webp 1414w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-3-293x300.webp 293w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-3-1000x1024.webp 1000w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-3-768x786.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-3-12x12.webp 12w\" sizes=\"(max-width: 1414px) 100vw, 1414px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a  href='https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-4.webp'><img loading=\"lazy\" decoding=\"async\" width=\"1414\" height=\"1448\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-4.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-4.webp 1414w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-4-293x300.webp 293w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-4-1000x1024.webp 1000w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-4-768x786.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-4-12x12.webp 12w\" sizes=\"(max-width: 1414px) 100vw, 1414px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b9497fa e-con-full e-flex e-con e-child\" data-id=\"b9497fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27d79cf elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile elementor-invisible elementor-widget elementor-widget-image\" data-id=\"27d79cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1286\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-scaled.webp\" class=\"attachment-full size-full wp-image-10314\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-scaled.webp 2560w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-300x151.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-1024x514.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-768x386.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-1536x772.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-2048x1029.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-18x9.webp 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-171a713 elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-image\" data-id=\"171a713\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"858\" height=\"1576\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-1.webp\" class=\"attachment-full size-full wp-image-10316\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-1.webp 858w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-1-163x300.webp 163w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-1-557x1024.webp 557w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-1-768x1411.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-1-836x1536.webp 836w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-1-7x12.webp 7w\" sizes=\"(max-width: 858px) 100vw, 858px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-80f5220 e-con-full e-flex e-con e-child\" data-id=\"80f5220\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd477fc elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile elementor-invisible elementor-widget elementor-widget-image\" data-id=\"fd477fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1256\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-9-scaled.webp\" class=\"attachment-full size-full wp-image-10312\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-9-scaled.webp 2560w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-9-300x147.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-9-1024x502.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-9-768x377.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-9-1536x754.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-9-2048x1005.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-9-18x9.webp 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d4aec4 elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-image\" data-id=\"9d4aec4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"858\" height=\"1204\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-9-m.webp\" class=\"attachment-full size-full wp-image-10311\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-9-m.webp 858w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-9-m-214x300.webp 214w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-9-m-730x1024.webp 730w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-9-m-768x1078.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-9-m-9x12.webp 9w\" sizes=\"(max-width: 858px) 100vw, 858px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a3beeb6 e-con-full e-flex e-con e-child\" data-id=\"a3beeb6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b3fc2c4 e-con-full e-flex e-con e-child\" data-id=\"b3fc2c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94f0490 elementor-widget elementor-widget-heading\" data-id=\"94f0490\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">RESULT<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63f2e10 elementor-widget elementor-widget-heading\" data-id=\"63f2e10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The result was a stronger, more consistent packaging system prepared to support SerraMel\u2019s continued growth in both national and international markets.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-183bbd6 elementor-widget elementor-widget-text-editor\" data-id=\"183bbd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div data-id=\"6b9dc94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><p style=\"font-weight: 400;\">The new visual identity reinforced the brand\u2019s shelf presence, elevated the perceived quality of the products, and helped consolidate a more recognizable and cohesive identity across different categories.<\/p><p style=\"font-weight: 400;\">Today, SerraMel continues to establish itself as a reference brand within the sector, accumulating national and international distinctions while strengthening its presence among Portuguese consumers and external markets.<\/p><p style=\"font-weight: 400;\">A project where design sought to give credible visual expression to the quality, authenticity, and recognition the brand had already been building over time.<\/p><p data-start=\"270\" data-end=\"638\"><!-- notionvc: 27cb0179-7d26-4372-9935-aa029109bc34 --><\/p><p><!-- notionvc: 9a9e9950-d9f0-4a37-9058-5f232218783d --><\/p><p><!-- notionvc: a890919e-e30b-4062-a107-99e899c28f67 --><\/p><p><!-- notionvc: 4702c50c-711d-4a76-89fe-9c2b8122bd2d --><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-272c20d e-con-full e-flex e-con e-child\" data-id=\"272c20d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c89da6 elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile elementor-invisible elementor-widget elementor-widget-image\" data-id=\"2c89da6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1256\" src=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-8-scaled.webp\" class=\"attachment-full size-full wp-image-10310\" alt=\"\" srcset=\"https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-8-scaled.webp 2560w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-8-300x147.webp 300w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-8-1024x502.webp 1024w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-8-768x377.webp 768w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-8-1536x754.webp 1536w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-8-2048x1005.webp 2048w, https:\/\/www.shiftyouragency.com\/wp-content\/uploads\/2026\/05\/SerraMel-project-packaging-8-18x9.webp 18w\" 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Ao longo dos anos, os seus produtos foram acumulando distin\u00e7\u00f5es nacionais e internacionais, reflexo da qualidade do mel, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10313,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[45,35,44],"tags":[61,65],"case-study":[],"class_list":["post-10304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-design","category-design","category-design-grafico","tag-design","tag-packaging-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts\/10304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/comments?post=10304"}],"version-history":[{"count":7,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts\/10304\/revisions"}],"predecessor-version":[{"id":10329,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/posts\/10304\/revisions\/10329"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/media\/10313"}],"wp:attachment":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/media?parent=10304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/categories?post=10304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/tags?post=10304"},{"taxonomy":"case-study","embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/case-study?post=10304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}