{"id":5563,"date":"2025-06-12T18:28:00","date_gmt":"2025-06-12T18:28:00","guid":{"rendered":"https:\/\/shiftyouragency.com\/?post_type=blog-post&#038;p=5563"},"modified":"2026-03-25T20:57:05","modified_gmt":"2026-03-25T20:57:05","slug":"branding-sem-filtro-quando-a-criatividade-e-brutalmente-honesta","status":"publish","type":"blog-post","link":"https:\/\/www.shiftyouragency.com\/en\/blog-post\/branding-sem-filtro-quando-a-criatividade-e-brutalmente-honesta\/","title":{"rendered":"Branding Without Filters: When Creativity Is Brutally Honest"},"content":{"rendered":"<p><strong>In the latest edition of Meios &amp; Publicidade, Ricardo Pinto Correia, Head Designer at Shift, authors an article that challenges the way we think about branding in 2025.<\/strong><\/p>\n\n\n\n<p>Starting with examples such as Liquid Death, NotCo, MSCHF and A24, the text shows how today\u2019s most relevant brands have stopped simply selling products and have shifted to creating culture. These are brands that don\u2019t ask for permission \u2014 they assume a clear identity, an audacious aesthetic and a positioning with soul.<\/p>\n\n\n\n<p>More than provoking, these brands hit an essential point: they express the truth of the product, the service, the business. Because creativity outside the box only works when there is real substance inside it.&nbsp;<\/p>\n\n\n\n<p>The rest is just packaging\u2026 and no one is swayed by empty packaging.<\/p>\n\n\n\n<p>It\u2019s worth reading the full article, published in Meios &amp; Publicidade, to understand what truly makes a brand relevant in this new era \u2014 and to remind us that the most powerful branding isn\u2019t the one that shouts loudest, it\u2019s the one that is felt.<\/p>\n\n\n\n<p>Full article<a target=\"_blank\" href=\"https:\/\/www.meiosepublicidade.pt\/opiniao\/nas-marcas-que-nao-pedem-licenca-o-branding-e-sem-filtro\" rel=\"noreferrer noopener\">&nbsp;available here.<\/a><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Na mais recente edi\u00e7\u00e3o da Meios &amp; Publicidade,&nbsp;Ricardo Pinto Correia, Head Designer da Shift, assina um artigo que desafia a forma como pensamos o branding em 2025. Partindo de exemplos como a Liquid Death, NotCo, MSCHF ou A24, o texto mostra como as marcas mais relevantes de hoje deixaram de vender apenas produtos para passar [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9399,"template":"","format":"standard","meta":{"_acf_changed":false},"class_list":["post-5563","blog-post","type-blog-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/blog-post\/5563","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/blog-post"}],"about":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/types\/blog-post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":4,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/blog-post\/5563\/revisions"}],"predecessor-version":[{"id":9384,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/blog-post\/5563\/revisions\/9384"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/media\/9399"}],"wp:attachment":[{"href":"https:\/\/www.shiftyouragency.com\/en\/wp-json\/wp\/v2\/media?parent=5563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}