Vigias da Arriba is a digital tourism project dedicated to showcasing the natural beauty, heritage, and panoramic landscapes of the Arriba Fóssil region. Through storytelling and strategic engagement, the initiative aims to connect visitors with the unique character of this UNESCO-recognised area.
Celebrating the fossil cliff landscapes.
The Arriba Fóssil da Costa da Caparica is known for its striking geological formations and scenic cliffs, rich biodiversity, and historical significance. Vigias da Arriba was created to raise awareness and promote sustainable tourism experiences, engaging both locals and international visitors through immersive digital narratives.
Communicating nature with clarity.
The central challenge was to develop a digital communication strategy that could convey the region’s uniqueness and attract interest without overwhelming users. The visuals and messaging needed to be both informative and evocative, encouraging exploration and respect for the natural environment.
Narrative-driven digital engagement.
Shift developed a communication campaign grounded in narrative visuals, interactive storytelling, and strategic use of digital platforms to enhance engagement. The approach focused on authentic imagery, captivating content, and a clear brand personality that reflects the natural wonder of Arriba Fóssil.
A story that speaks to explorers.
The final digital communication strategy amplified the region’s identity, strengthening online presence, visitor engagement, and overall awareness of Vigias da Arriba as a must-explore destination.
