Navigator Premium Inkjet is a specialised range of premium paper designed specifically for high-performance inkjet printing, delivering superior quality and consistency for both professional and creative applications.
A digital presence for a specialised product.
Although Navigator Premium Inkjet offered clear performance advantages, the product needed a distinct digital presence that could explain its unique features and technical benefits while engaging both business and creative audiences.
Creating clarity in a specialised category.
The primary challenge was to design a microsite that could present detailed product information in an accessible and compelling way — breaking down technical specifications into intuitive and visually engaging sections without overwhelming users.
A structured, user-centred experience
Shift developed a microsite with a clean and organised information hierarchy, clear UX UI structure, and compelling visuals that communicate Navigator Premium Inkjet’s key strengths.
The design focused on simplicity and ease of navigation, ensuring that both technical and creative users could quickly understand product advantages, applications, and resources.
A microsite that informs and converts.
The final result positioned Navigator Premium Inkjet with a distinct and effective online presence — improving product storytelling, educating users, and supporting commercial engagement.
