modernAKIS brings together 36 partners across Europe around a shared objective: contributing to more connected, effective and resilient agricultural knowledge and innovation systems, better prepared to respond to the sector’s current challenges.
By its nature, this was a project involving a wide diversity of stakeholders, multiple geographies, several communication fronts and a clear need for coherence from the outset. More than creating an institutional image, it was necessary to build a solid communication foundation, capable of giving unity, clarity and credibility to an initiative with a European dimension.
The challenge was not simply to design a visual identity. It was to create a communication system capable of organising, simplifying and strengthening a project with strong thematic density, multiple partners and a broad implementation scale.
It was important for the brand to convey solidity and clarity, for the website to structure information in an intuitive and accessible way, and for the social media materials to ensure a consistent and visually aligned launch. All of this needed to work as a unified system, with continuity between identity, digital platform and launch communication.
Our response was to develop the project in an integrated way, ensuring consistency between brand, digital presence and communication materials from the very beginning.
We started by creating the visual identity, designed to express connection, knowledge, collaboration and progress through a contemporary, clear and institutional language — without becoming rigid. Based on this foundation, we designed the institutional website, organising content in a simple and functional way to ensure clear navigation and a stronger presentation of the project.
In parallel, we developed all the social media materials for the launch, creating a set of assets prepared to ensure recognition, coherence and flexibility across different digital channels.
The result was a complete communication system, prepared to give modernAKIS visibility and consistency from its launch. The new identity helped position the project with greater clarity and recognition.
The website created a robust and well-structured institutional foundation. And the social media materials enabled the project to launch with visual unity and stronger communication impact. In a context involving 36 European partners, this coherence was not merely desirable. It was essential to present the project with the solidity and ambition it deserved.
