In a rapidly evolving sector, agriculture requires new connections and new ways of communicating. B-Rural was created as a digital hub and rebranding project, bringing together knowledge, innovation and opportunities within the agricultural landscape, while giving visibility to what is growing on the ground and what is emerging for the future.
At Shift, our challenge was to develop a rebranding capable of uniting this diverse ecosystem, translating it into a clear, engaging identity, ready to become the true meeting point for the sector.
Today, B-Rural positions itself as a brand capable of organising, connecting and inspiring relationships between the rural world and all its stakeholders — from consumers and producers to communicators, institutions and researchers.
A brand that takes on a central role within this ecosystem, approaching the territory with respect and authenticity, while introducing a unifying, contemporary language designed for the future.
