A brand with soul
Alma Novais a century-old house dating back to the early 20th century, located in the heart of Alentejo, transformed into a local accommodation that embraces modernity without losing touch with its roots. Inspired by a desire for change, the owner invited us to be part of this transformation. The Brand wanted to elevate its retail presence with a cohesive brand identity and an intuitive digital experience that reflects its design ethos — a balance of sophistication, simplicity, and character.
Balancing aesthetic and function
The core challenge was to create a brand and digital identity that not only looked distinctive and stylish but also delivered an engaging and seamless user experience across digital platforms.
Design that speaks to the customer
The visual identity was developed around a refined typography system, a tasteful colour palette, and clean layout principles to reflect the brand’s modern aesthetic.
The UX UI design focused on usability and clarity, ensuring that the digital experience mirrored the brand’s visual personality and encouraged user engagement.
The final outcome positioned Alma Nova with a strong and consistent visual identity across both physical and digital touchpoints, enhancing both brand recognition and user experience.
