With over 15 years in the used car market, MaxAuto has built a solid operation, with strong recognition and a relevant digital presence.
However, the brand had not kept pace with the evolution of the business or with the current realities of the sector, which is increasingly shaped by simple, fast and digital experiences.
At the same time, the existence of the “Venda o Seu Carro” platform, focused on the simplified valuation and purchase of vehicles, created the need to make the relationship between the two businesses clearer, both digitally and in physical spaces
To update MaxAuto’s identity without losing the recognition built over the years:
- Modernise the brand’s perception
- Make communication clearer and more consistent
- Adapt the visual language to the digital environment
- Create a system that could be applied across multiple touchpoints
- Integrate the ecosystem with “Venda o Seu Carro” more clearly
All this without breaking the trust already established in the market.
We worked from a logic of evolution, not disruption.
We kept the brand’s strongest recognised asset, its colour base, and developed a new visual language better suited to the needs of digital platforms, stronger and more functional.
We designed a bespoke typeface, reinforcing “MaxAuto” as a single word and increasing the consistency of its application.
We created a distinctive graphic element, inspired by movement and direction, which works as a cross-brand signature.
The intervention was designed in a practical, applied way, ensuring coherence from the identity itself through to the different physical and digital touchpoints.
The new MaxAuto now presents itself with:
- Greater visual consistency
- Better adaptation to digital environments
- More direct and effective communication
- A scalable and recognisable graphic system
The result is a brand that retains the trust it has built, while gaining relevance, clarity and room to grow.
Much more than a good deal.
