INAPA IN Magazine is a publication that highlights insights, trends, and stories from the world of paper, print, and creativity, aimed at engaging professionals, creatives, and industry enthusiasts.
A content-driven magazine.
In a sector where visual storytelling and readability are key, the magazine needed a design that balanced aesthetics with clarity — ensuring a pleasurable reading experience that reflects INAPA’s authority and passion for the paper industry.
Respecting editorial content, enhancing visual journey.
The challenge was to elevate the editorial design while preserving the integrity of the content. This meant developing a visual language that supports narrative depth, highlights key insights, and enhances reader engagement.
Design with purpose.
Shift developed a visual system grounded in structured layouts, expressive typography, and thoughtful use of white space. The editorial approach was shaped to guide readers through rich and varied content while reinforcing INAPA’s credibility and enthusiasm for paper, print, and creativity.
A magazine with clarity and character.
The final design enhances both visual appeal and readability — creating a distinctive editorial voice that aligns with INAPA’s vision, attracts industry interest, and provides a compelling platform for stories and insights.
